Service Marketing
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Services Marketing And Management
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Author : Balaji B.
language : en
Publisher: S. Chand Publishing
Release Date : 2002
Services Marketing And Management written by Balaji B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Handbook Of Service Marketing Research
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Author : Roland T. Rust
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-02-28
Handbook Of Service Marketing Research written by Roland T. Rust and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Services Marketing
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Author : Christo Boshoff
language : en
Publisher: Juta and Company Ltd
Release Date : 2009-07-11
Services Marketing written by Christo Boshoff and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-11 with Business & Economics categories.
As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that we are all in services has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain. The text covers issues of importance to all service marketers, including: Service Quality; Customer Expectations & Perceptions; Creating Value for the Customer; Service Architecture; Pricing Imperatives; Demand Management; Building Customer Relationships & Loyalty; Integrated Service Marketing Communications; Service Recovery Strategies.
Principles Of Services Marketing
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Author : Adrian Palmer
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Principles Of Services Marketing written by Adrian Palmer and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
"... Analyzes key issues in the marketing of services, focusing on the factors that differentiate the task of a services marketer from somebody involved in marketing goods. After defining and conceptualizing the diversity of services, the nature and consequences of core concepts such as intangibility, inseparability, perishability and variability are all addressed within the context of a revised services marketing mix. Particular emphasis is placed on analysing the service encounter and understanding service quality. One whole chapter considers issues in the increasingly important internationalization of services."--Back cover.
Principles Of Service Marketing And Management
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Author : Christopher H. Lovelock
language : en
Publisher:
Release Date : 2002
Principles Of Service Marketing And Management written by Christopher H. Lovelock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.
Services Marketing
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Author : K. Rama Moahana Rao
language : en
Publisher: Pearson Education India
Release Date : 2011
Services Marketing written by K. Rama Moahana Rao and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Services industries categories.
Services Marketing
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Author : Ravi Shanker
language : en
Publisher: Excel Books India
Release Date : 2002
Services Marketing written by Ravi Shanker and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services
Services Marketing
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Author : Rao
language : en
Publisher: Pearson Education India
Release Date : 2004-09
Services Marketing written by Rao and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with Customer services categories.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Emerging Perspectives On Services Marketing
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Author : Leonard L. Berry
language : en
Publisher:
Release Date : 1983
Emerging Perspectives On Services Marketing written by Leonard L. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.