Shareworthy

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Shareworthy

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Author : Robin Landa
language : en
Publisher: Columbia University Press
Release Date : 2024-06-25

Shareworthy written by Robin Landa and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Business & Economics categories.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

Shareworthy

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Author : Robin Landa
language : en
Publisher: Columbia Business School Publishing
Release Date : 2024-06-11

Shareworthy written by Robin Landa and has been published by Columbia Business School Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-11 with categories.

Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive--and that audiences enthusiastically share.

Content Marketing For Dummies

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Author : Susan Gunelius
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12

Content Marketing For Dummies written by Susan Gunelius and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Business & Economics categories.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Authority Marketing

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Author : , empreender
language : en
Publisher: Editora Bibliomundi
Release Date : 2021-12-16

Authority Marketing written by , empreender and has been published by Editora Bibliomundi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-16 with Business & Economics categories.

If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.In this report you will learn best tips and strategies to gain the upper hand in your market by positioning yourself as an authority.

Youtube In 5 Easy Steps

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Author : Red Noah
language : en
Publisher: 大賢者外語
Release Date :

Youtube In 5 Easy Steps written by Red Noah and has been published by 大賢者外語 this book supported file pdf, txt, epub, kindle and other format this book has been release on with Technology & Engineering categories.

There’s a good reason that YouTube is the leading video platform online, especially for businesses. It’s easy to use, allows for maximum exposure in the search engines and the audience is readily available. In fact, YouTube has over a billion registered users, which means it’s clearly a great way to build a business, maximize outreach and develop an outstanding brand. With this guide you will learn about all the important elements of creating a winning channel. From how to set up your channel so that it’s designed to attract the most loyal subscribers, to how to plan and produce the highest quality content possible. Topics covered: How to choose a theme for your channel. How to effectively brand your channel. How to optimize your channel for maximum exposure. How to choose the best content formats for your channel. How to grow your subscriber base. And more!

Reputation Interrupted

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Author : Jennifer Brannon Barhorst
language : en
Publisher:
Release Date : 2017

Reputation Interrupted written by Jennifer Brannon Barhorst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Marketing To Millennials

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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2013-07-10

Marketing To Millennials written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Millennials With Kids

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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2015-08-19

Millennials With Kids written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Business & Economics categories.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

Fast Cheap And Viral

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Author : Aashish Chopra
language : en
Publisher: Hachette UK
Release Date : 2019-09-20

Fast Cheap And Viral written by Aashish Chopra and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.

Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

Improve

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Author : George Ellis
language : en
Publisher: Butterworth-Heinemann
Release Date : 2020-06-13

Improve written by George Ellis and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-13 with Technology & Engineering categories.

Improve: The Next Generation of Continuous Improvement for Knowledge Work presents lean thinking for professionals, those who Peter Drucker called knowledge workers. It translates the brilliant insights from Toyota’s factory floor to the desktops of engineers, marketers, attorneys, accountants, doctors, managers, and all those who "think for a living." The Toyota Production System (TPS) was born a century ago to an almost unknown car maker who today is credited with starting the third wave of the Industrial Revolution. TPS principles, better known as lean thinking or continuous improvement, are simple: increase customer value, cut hidden waste, experiment to learn, and respect others. As simple as they are, they are difficult to apply to the professions, probably because of the misconception that knowledge work is wholly non-repetitive. But much of our everyday work does repeat, and in great volume: approvals, problem-solving, project management, hiring, and prioritization are places where huge waste hides. Eliminate waste and you delight customers and clients, increase financial performance, and grow professional job satisfaction, because less waste means more success and more time for expertise and creativity. This book is a valuable resource for leaders of professional teams who want to improve productivity, quality, and engagement in their organizations. Experience the proven benefits of continuous improvement 40%–70% increase in productivity from professionals and experts Reduce lead time by 50%–90% Engagement up and voluntary severance cut >50% Dozens of simple visual tools that anyone can implement immediately in their existing framework All tools and techniques applicable to both face-to-face and virtual meetings Easy-to-understand approach: “simplify, engage, experiment Presented with deep respect for the experts; no “check the box thinking or overused analogies to the factory floor