Sharkonomics 2 How To Attack And Defend Your Business In Today S Disruptive Digital Waters
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Sharkonomics 2 How To Attack And Defend Your Business In Today S Disruptive Digital Waters
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Author : Stefan Engeseth
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2019-08-15
Sharkonomics 2 How To Attack And Defend Your Business In Today S Disruptive Digital Waters written by Stefan Engeseth and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with Business & Economics categories.
Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.
Sharkanomics
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Author : Stefan Engeseth
language : en
Publisher: Marshall Cavendish International (Asia) Pte Limited
Release Date : 2020-04-07
Sharkanomics written by Stefan Engeseth and has been published by Marshall Cavendish International (Asia) Pte Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Market share categories.
* Expanded and updated edition of the popular Sharkonomics* How to gain market share for companies of any size.* Original perspective on competing in business and what we can learn from nature* Written in a savvy and engaging style - in the same vein as Seth Godin.
Sharkonomics
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Author : Stefan Engeseth
language : en
Publisher: Marshall Cavendish
Release Date : 2012
Sharkonomics written by Stefan Engeseth and has been published by Marshall Cavendish this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history--and eventually become shark food. Sharks don't perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more bites taken out of them than a seal after a shark picnic. This book is inspired by Mother Nature's sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883-1950) came up with the term "creative destruction" to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying "eat or be eaten" into economic terms. Sharkonomics is a further enhancement of this: "read this book and take a bite". Sharkonomics will reveal where and how to attack companies such as Apple, through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.
Essentials Of Modern Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2021-11-24
Essentials Of Modern Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with categories.
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Democracy In Decline
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Author : Philip Kotler
language : en
Publisher: SAGE
Release Date : 2016-06-17
Democracy In Decline written by Philip Kotler and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-17 with Business & Economics categories.
Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Engage Revised And Updated
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Author : Brian Solis
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25
Engage Revised And Updated written by Brian Solis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Dear Female Founder
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Author : Lu Li
language : en
Publisher:
Release Date : 2016-10-11
Dear Female Founder written by Lu Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-11 with Business & Economics categories.
Dear Female Founder is based on one simple question: If successful female entrepreneurs and investors wrote a letter of advice to the next generation of female founders - what would they write about? This book shares invaluable insights from 66 inspirational women sharing business advice they wished someone had told them when they started out.
Smash And Grab
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Author : Sunanda K. Datta-Ray
language : en
Publisher:
Release Date : 1984
Smash And Grab written by Sunanda K. Datta-Ray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Sikkim (India) categories.
Solid Waste Management
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Author : M. S. Bhatt
language : en
Publisher:
Release Date : 2012
Solid Waste Management written by M. S. Bhatt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Refuse and refuse disposal categories.
Revised version of papers presented at the two-day National Seminar on "Economics of Solid Waste Management : an Indian Perspective", held at New Delhi in March 2010.
Select Constitutions
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Author : A.C.Kapur & K.K. Misra
language : en
Publisher:
Release Date : 2020
Select Constitutions written by A.C.Kapur & K.K. Misra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Constitutional law categories.