Sharkonomics
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Sharkonomics
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Author : Stefan Engeseth
language : en
Publisher: Marshall Cavendish
Release Date : 2012
Sharkonomics written by Stefan Engeseth and has been published by Marshall Cavendish this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history--and eventually become shark food. Sharks don't perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more bites taken out of them than a seal after a shark picnic. This book is inspired by Mother Nature's sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883-1950) came up with the term "creative destruction" to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying "eat or be eaten" into economic terms. Sharkonomics is a further enhancement of this: "read this book and take a bite". Sharkonomics will reveal where and how to attack companies such as Apple, through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.
Sharkonomics 2 How To Attack And Defend Your Business In Today S Disruptive Digital Waters
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Author : Stefan Engeseth
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2019-08-15
Sharkonomics 2 How To Attack And Defend Your Business In Today S Disruptive Digital Waters written by Stefan Engeseth and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with Business & Economics categories.
Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.
Sharkonomics
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Author : Stefan Engeseth
language : en
Publisher:
Release Date : 2012
Sharkonomics written by Stefan Engeseth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature's competitive environment. Inspired by the shark's evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. "Move or Die", "Strike Unpredictably", "Timing is the Key", "Develop a Sensory System", Hunt in Packs", "Locate the Blind Spots to Attack" - these are some of the key ways to make shark food out of market leaders. Sharkonomics provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market.
Sharkanomics
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Author : Stefan Engeseth
language : en
Publisher: Marshall Cavendish International (Asia) Pte Limited
Release Date : 2020-04-07
Sharkanomics written by Stefan Engeseth and has been published by Marshall Cavendish International (Asia) Pte Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Market share categories.
* Expanded and updated edition of the popular Sharkonomics* How to gain market share for companies of any size.* Original perspective on competing in business and what we can learn from nature* Written in a savvy and engaging style - in the same vein as Seth Godin.
The Outlaw Ocean
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Author : Ian Urbina
language : en
Publisher: Random House
Release Date : 2019-09-19
The Outlaw Ocean written by Ian Urbina and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with True Crime categories.
'Just incredible' Naomi Klein 'Gripping and shocking...with the pace of a thriller' The Times A New York Times bestseller, The Outlaw Ocean is a riveting, adrenalin-fuelled tour of a vast, lawless and rampantly criminal world that few have ever seen: the high seas. The oceans are some of the last untamed frontiers on our planet. Too big to police, and under no clear international authority, these treacherous waters play host to the extremes of human behaviour and activity. From traffickers, smugglers and pirates to vigilante conservationists, stowaways and seabound abortion-providers, Ian Urbina introduces us to the inhabitants of this hidden world and their risk-fraught lives. Through their extraordinary stories, he uncovers a globe-spanning network of crime and exploitation that emanates from the fishing, oil and shipping industries - but to which all of us are connected. LONGLISTED FOR THE BAILLIE GIFFORD PRIZE 2019 'An astonishing book about a world most of us don't even know exists' Oliver Bullough, author of Moneyland 'An outstanding investigation of a global criminal culture on the high seas' Guardian 'Truly important... A complex portrait of an unseen and disturbing world' New York Times
Outside Insight
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Author : Jorn Lyseggen
language : en
Publisher: Penguin UK
Release Date : 2017-10-12
Outside Insight written by Jorn Lyseggen and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-12 with Business & Economics categories.
Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Opening Up Education
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Author : Toru Iiyoshi
language : en
Publisher: MIT Press
Release Date : 2008
Opening Up Education written by Toru Iiyoshi and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Distance education categories.
Online version of MIT Press book has brief overview of book's content and provides links to open access PDF version of ebook, as well as an iPaper version and a link to the MIT Press store for buying the print version. In this collection of essays the authors who are leaders in open education, explore the potential of open education to transform the economics and ecology of education. The authors argue that we must develop not only the technical capability but also the intellectual capacity for transforming tacit pedagogical knowledge into commonly usable and visible knowledge by providing incentives for faculty to use (and contribute to) open education goods, and by looking beyond institutional boundaries to connect a variety of settings and open source entrepreneurs.
One
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Author : Stefan Engeseth
language : en
Publisher: Cyan Communications
Release Date : 2006
One written by Stefan Engeseth and has been published by Cyan Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been larger. If companies are to survive and grow in this age of the consumer, drastic action is needed. This provocative book offers a platform for such action. Stefan Engeseth argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Why not invite customers to the next board or management meeting? Already, companies such as eBay, Amazon, and Procter & Gamble are making millions by working with - instead of against - consumer power. ONE offers tools, methods and the inspiration to bring customers closer to the company. It will radically change the way managers view customers and the way the company relates to them.
Essentials Of Modern Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2021-11-24
Essentials Of Modern Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with categories.
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Handbook Of Mobile Learning
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Author : Zane L. Berge
language : en
Publisher: Routledge
Release Date : 2013-06-19
Handbook Of Mobile Learning written by Zane L. Berge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Education categories.
Winner of the AECT Division of Distance Learning (DDL) Distance Education Book Award! This handbook provides a comprehensive compendium of research in all aspects of mobile learning, one of the most significant ongoing global developments in the entire field of education. Rather than focus on specific technologies, expert authors discuss how best to utilize technology in the service of improving teaching and learning. For more than a decade, researchers and practitioners have been exploring this area of study as the growing popularity of smartphones, tablets, and other such devices, as well as the increasingly sophisticated applications for these devices, has allowed educators to accommodate and support an increasingly mobile society. This handbook provides the first authoritative account of the theory and research that underlies mobile learning, while also exemplifying models of current and future practice.