Shoestring Marketing
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Shoestring Marketing
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Author : Larry Mersereau
language : en
Publisher: Griffin Publishing Group
Release Date : 1995
Shoestring Marketing written by Larry Mersereau and has been published by Griffin Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book is full of low-cost, and No-cost tips and techniques that will help you to sell more products or services. Whether you are an individual working from your kitchen table or a large company, there are basic marketing principles that must be applied if you are going to be successful. The author applies those key principles specifically to small businesses. From this book you will learn: Five marketing activities every business must engage in; How to find new prospects without spending a penny; How to stop wasting money on 'overflow' advertising; How to design advertising and promotions that get results; Four growth strategies for long-term success.
Marketing On A Shoestring
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Author : Jeffrey P. Davidson
language : en
Publisher: Wiley-Interscience
Release Date : 1988-06-06
Marketing On A Shoestring written by Jeffrey P. Davidson and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-06-06 with Business & Economics categories.
A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.
Marketing On A Shoestring
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Author : Jeff Davidson
language : en
Publisher: Wiley
Release Date : 1994-05-17
Marketing On A Shoestring written by Jeff Davidson and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-05-17 with Business & Economics categories.
A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service—all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.
Author Success Shoestring Marketing A Guide
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Author : Chris Lowry
language : en
Publisher: Grand Ozarks Media
Release Date : 2024-05-16
Author Success Shoestring Marketing A Guide written by Chris Lowry and has been published by Grand Ozarks Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-16 with Language Arts & Disciplines categories.
Author Success Shoestring Marketing: Practical Action Tips for New Writers Are you a new author struggling to navigate the vast and often overwhelming world of book marketing? Look no further! "Author Success Shoestring Marketing" is your comprehensive guide to promoting your book effectively without breaking the bank. In this invaluable resource, you'll discover a treasure trove of practical, actionable tips tailored specifically for aspiring writers. From building your online presence to crafting compelling marketing materials, this book covers every aspect of book promotion with a focus on affordability and efficiency. Inside, you'll find: - **Strategic Social Media Tactics:** Learn how to harness the power of platforms like Twitter, Facebook, and Instagram to connect with readers and build a loyal fanbase. - **Budget-Friendly Advertising Strategies:** Discover innovative ways to promote your book without draining your bank account, including targeted online ads, book giveaways, and collaboration opportunities. - **DIY Marketing Materials:** Master the art of creating eye-catching book covers, engaging author websites, and attention-grabbing promotional graphics without breaking a sweat or the bank. - **Networking and Collaboration Techniques:** Unlock the secrets to forging valuable connections within the writing community, from author groups and forums to local bookstores and libraries. - **Maximizing Your Online Presence:** Leverage the power of blogging, podcasting, and guest appearances to expand your reach and attract new readers to your work. - **Measuring Success and Adjusting Your Strategy:** Learn how to track your marketing efforts effectively and make data-driven decisions to optimize your promotional campaigns over time. Whether you're a self-published indie author or seeking traditional publishing success, "Author Success Shoestring Marketing" equips you with the tools and knowledge you need to thrive in today's competitive literary landscape. Say goodbye to expensive marketing schemes and hello to cost-effective strategies that deliver real results! Don't let a limited budget hold you back from achieving your dreams of authorial success. With "Author Success Shoestring Marketing" as your guide, you'll learn how to market your book like a pro without breaking the bank. Get your copy now and embark on your journey to literary stardom!
Marketing Without Megabucks How To Sell Anything On A Shoestring
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Author : Shel Horowitz
language : en
Publisher: Simon and Schuster
Release Date : 1993-06-18
Marketing Without Megabucks How To Sell Anything On A Shoestring written by Shel Horowitz and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-06-18 with Business & Economics categories.
A definitive reference for a wide range of inexpensive and easy marketing approaches. Enlivened with hundreds of examples, this easy-to-use book tells how to turn the local newspaper into a publicity arm. Includes tips on copywriting, graphic design, in-store displays, press kits, and media and mailing lists.
Marketing On A Shoestring Budget
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Author : Deborah Pitel
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-04-08
Marketing On A Shoestring Budget written by Deborah Pitel and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.
Powerful Marketing On A Shoestring Budget
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Author : Dee Blick
language : en
Publisher: Authorhouse UK
Release Date : 2008
Powerful Marketing On A Shoestring Budget written by Dee Blick and has been published by Authorhouse UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.
Market Research On A Shoestring
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Author : Naeem Zafar
language : en
Publisher:
Release Date : 2010-05-01
Market Research On A Shoestring written by Naeem Zafar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-01 with Business & Economics categories.
This book provides all of the techniques for entrepreneurs to conduct market research and validate their big idea. Most entrepreneurs waste tens of thousands of dollars and months of hard work only to find major flaws in their assumptions. This book helps them avoid this fate but validating their idea before they launch. The books outlines 28 essential questions all entrepreneurs must ask to fully understand their target market.
Powerful Marketing On A Shoestring Budget
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Author : Dee Blick
language : en
Publisher: Author House
Release Date : 2008-12-09
Powerful Marketing On A Shoestring Budget written by Dee Blick and has been published by Author House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-09 with Business & Economics categories.
If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.
Starting On A Shoestring
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Author : Arnold S. Goldstein
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-18
Starting On A Shoestring written by Arnold S. Goldstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-18 with Business & Economics categories.
Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.