Shopper Behavior At The Point Of Purchase
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Shopper Behavior At The Point Of Purchase
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Author : Toni Schmidt
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2016
Shopper Behavior At The Point Of Purchase written by Toni Schmidt and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.
Shopper Marketing
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Author : Daniel J. Flint
language : en
Publisher: FT Press
Release Date : 2014-05-06
Shopper Marketing written by Daniel J. Flint and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-06 with Business & Economics categories.
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn’t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field’s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
The Power Of Point Of Purchase Advertising
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Author : Robert Liljenwall
language : en
Publisher: Point-of-Purchase Advertising Intl
Release Date : 2004-03
The Power Of Point Of Purchase Advertising written by Robert Liljenwall and has been published by Point-of-Purchase Advertising Intl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Business & Economics categories.
The Effect Of Product Placement On Shopping Behavior At The Point Of Purchase
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Author : Pedro Ferreira
language : en
Publisher:
Release Date : 2018
The Effect Of Product Placement On Shopping Behavior At The Point Of Purchase written by Pedro Ferreira and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Physical retailers are increasingly trying to understand in-store shopping behavior in order to increase sales. However, measuring and analyzing shopper behavior at the point of purchase in physical retailing remains challenging. In this paper, we implement an in-vivo randomized field experiment in a physical bookstore. We leverage video tracking technologies to monitor how shoppers respond to random book placement, which induces random search costs. More specifically, we randomize the position of newly released books on the top of a large table with several rows and columns such that each book's search cost becomes independent of the book's characteristics. We use advanced 3D cameras and vision-understanding algorithms that can track human motions in real-time to overcome the large costs associated to large-scale video data. Our experimental results show that on an average day books placed at the edge of the table are both picked and taken more often by consumers than books placed in the center of the table. However, the likelihood of taking a book that was previously picked is on average similar for books placed at the edge and at the center of the table. In other words, books at the edge of the table sell more only because they are, on average, picked more often. Therefore, search costs in our physical setting are essentially shaping the search decisions of consumers and they are sunk for the purchase decisions. Armed with this knowledge, the bookstore manager may maximize profit by placing books with higher margins at the edge of the table.
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan
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Author : Irfan Sabir
language : en
Publisher: GRIN Verlag
Release Date : 2015-09-17
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan written by Irfan Sabir and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Inside The Mind Of The Shopper
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Author : Herb Sorensen
language : en
Publisher: FT Press
Release Date : 2016-08-10
Inside The Mind Of The Shopper written by Herb Sorensen and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Business & Economics categories.
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them… surpass the expectations of customers trained by online retail… own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”
Point Of Purchase Behavior And Price Perceptions Of Supermarket Shoppers
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Author : Peter R. Dickson
language : en
Publisher:
Release Date : 1986
Point Of Purchase Behavior And Price Perceptions Of Supermarket Shoppers written by Peter R. Dickson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Price marks categories.
A Study On Point Of Purchase An Advertising And Selling Technique
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Author : Priti Jeevan
language : en
Publisher:
Release Date : 2017
A Study On Point Of Purchase An Advertising And Selling Technique written by Priti Jeevan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The term Point-of-Purchase, or POP, refers to the promotional graphics focused on influencing consumer behavior at the moment of purchasing decision. Point-of-Purchase displays are driving a retail revolution. They are enabling true dynamic selling. The presentation of the product and merchandise is almost as important as the product itself. There is only one chance to make a first impression and it has to be a good one. Point of Purchase displays or POP presentations can be anything from stock corrugated floor stand or counter displays to acrylic or corrugated ballot boxes to elaborate custom die-cut & printed stand up displays. In recent years, the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations.On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. It is also known as "point of sale". Points of purchase may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet. Most purchase decisions are made at the shelf during just a few critical seconds. The ability for a product to attract shoppers' visual attention has a strong influence on the choices they make -- products that are unseen are often unsold.
The Intelligent Video Technology
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Author : Shyda Valizade-Funder
language : en
Publisher: Peter Lang Pub Incorporated
Release Date : 2013-01-01
The Intelligent Video Technology written by Shyda Valizade-Funder and has been published by Peter Lang Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shopper's gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase.
Shopper Marketing
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Author : Markus Ståhlberg
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-02-03
Shopper Marketing written by Markus Ståhlberg and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-03 with Business & Economics categories.
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.