Signs In Contemporary Culture
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Signs In Contemporary Culture
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Author : Arthur Asa Berger
language : en
Publisher:
Release Date : 1989
Signs In Contemporary Culture written by Arthur Asa Berger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Semiotics categories.
Signs Of Life In The Usa
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Author : Sonia Maasik
language : en
Publisher: Macmillan Higher Education
Release Date : 2017-10-06
Signs Of Life In The Usa written by Sonia Maasik and has been published by Macmillan Higher Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-06 with Language Arts & Disciplines categories.
Signs of Life in the USA works in the classroom because students love to talk and write about popular culture. Signs of Life teaches students to read and write critically about pop culture by providing them with a conceptual framework known as semiotics, a field of study developed specifically for the interpretation of culture and its signs. Signs of Life, written by a prominent semiotician and an experienced writing instructor, has been extensively updated to account for the rapid evolution of contemporary trends and student interests. It features insightful themes with provocative and current reading selections that ask students to think analytically about America's popular culture with questions such as: How has niche advertising impacted minorities? How has have television and the Internet shaped our current political climate? Signs of Life provides students with the academic language necessary to analyze the significance of our shared cultural experiences.
Introduction To Peircean Visual Semiotics
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Author : Tony Jappy
language : en
Publisher: A&C Black
Release Date : 2013-01-17
Introduction To Peircean Visual Semiotics written by Tony Jappy and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Language Arts & Disciplines categories.
Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.
Art Culture And The Semiotics Of Meaning
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Author : Jackson Barry
language : en
Publisher: Palgrave Macmillan
Release Date : 1999
Art Culture And The Semiotics Of Meaning written by Jackson Barry and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Literary Criticism categories.
Do the arts mean? Do all the arts mean? Do they all mean in the same way? Does an art work mean in the same way in which a street sign means? More importantly, do all art works mean in a semiotically interesting way? This book argues for the importance of those formal meanings in the arts which most effectively enrich our knowledge of "the way things are" and train our cognitive faculties to deal with them. Jackson Barry examines the meaning of art works as read through their material and formal constituents using a semiotic approach which clarifies the historical and cultural forces molding these sensorially elaborated "signs." Medieval wheel-of-fortune diagrams, a Shakespeare play, non-objective painting, and a stage set for Tennessee Williams' A Streetcar Named Desire, all demonstrate the interplay between concepts struggling for expression and the available matter and form for their manifestation. At the end, the author considers the biological basis for art as defined in contemporary cognitive science.
Fashion As Cultural Translation
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Author : Patrizia Calefato
language : en
Publisher: Anthem Press
Release Date : 2021-01-30
Fashion As Cultural Translation written by Patrizia Calefato and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-30 with Social Science categories.
The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.
Signs Of Life In The U S A
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Author : Sonia Maasik
language : en
Publisher:
Release Date : 2015
Signs Of Life In The U S A written by Sonia Maasik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with English language categories.
"How has niche advertising been used to develop a highly detailed profile of your consumer habits? Why are Americans so transfixed by 'bad guys'? Signs of Life in the USA helps you master the expectations of college by providing you with an academic framework to talk about our common cultural experiences. Extensively updated to account for the rapid evolution of contemporary trends, the text's themes feature provocative and current reading selections that ask you to think analytically about America's impressive popular culture." --
On Signs
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Author : Marshall Blonsky
language : en
Publisher: JHU Press
Release Date : 1985-08
On Signs written by Marshall Blonsky and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-08 with Business & Economics categories.
Contributors include Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.
New Mythologies In Design And Culture
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Author : Rebecca Houze
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-05-19
New Mythologies In Design And Culture written by Rebecca Houze and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Design categories.
Taking as its point of departure Roland Barthes' classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.
Visual Culture In Contemporary China I
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Author : Zhou Xian
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-21
Visual Culture In Contemporary China I written by Zhou Xian and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-21 with Social Science categories.
As the first volume of a two-volume set that examines the interaction between social transformation and visual culture in contemporary China, this book explores the visual construction of popular culture, avant-garde art, and grassroots media culture. Drawing on an approach of Marxist historic materialism and academic resources of sociology, communication, and art, this study of contemporary China’s visual culture emphasizes two inter-related aspects – the visual construction of society and the social construction of the visual. It seeks to unravel how visual culture is produced and constructed, as well as how it reflects the profound social transformation and reshapes people’s understanding and experience of modernization. In this volume, the contributors revisit popular culture, avant-garde art, and grassroots media culture in contemporary China, analyzing the visual image and representation, and visual culture’s role in social construction. In doing so, the book also reveals the cultural tension of contemporary China, in which the visual aspect figures prominently. This book will serve as an essential read for scholars and students of China studies and cultural studies, as well as all levels of readers interested in visual culture in contemporary China.
Tourists Signs And The City
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Author : Michelle M. Metro-Roland
language : en
Publisher: Routledge
Release Date : 2016-02-24
Tourists Signs And The City written by Michelle M. Metro-Roland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Business & Economics categories.
Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make sense of, and draw meaningful conclusions about, the places in which they tour based upon the interpretation of the signs or elements encountered within the built environment, elements such as graffiti and lamp posts. The writings of the American pragmatist Charles S. Peirce on interpretation provide the theoretical model for explaining the way in which mind and world, or thoughts and objects, result in tourists interacting with place. This theoretical framework elucidates three applied studies undertaken with foreign visitors to the Hungarian capital of Budapest. Based upon extensive ethnographic field work, these studies focus on tourists' interpretation of the urban landscape, with particular attention paid to the encounters with national culture, the role of architecture and the importance of the prosaic in urban tourism.