Simple Story Selling
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Simple Story Selling
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Author : Rob Drummond
language : en
Publisher:
Release Date : 2017-06-13
Simple Story Selling written by Rob Drummond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13 with categories.
Storytelling is a great way to build profitable, long-lasting relationships with your customers. The trouble is, telling stories in your marketing can feel intimidating. The trouble is, telling stories in your marketing can feel intimidating. In the end, you skip the story altogether. You focus instead on features, benefits and prices, just like everyone else in your market. You write safe marketing, that fails to stand out or express opinion.The problem is, potential customers can never get to know the 'real you', and can never understand your uniqueness.Simple Story Selling reveals a proven seven-step process anyone can use to eliminate writer's block, and tell stories that sell. Your competitors can copy your offers and copy your pricing, but they can never copy the relationship you have with your best customers.Discover the secrets of Simple Story Selling, and build a moat around your business.
How To Write And Sell Short Stories
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Author : Della Galton
language : en
Publisher: Accent Press Ltd
Release Date : 2011-03-15
How To Write And Sell Short Stories written by Della Galton and has been published by Accent Press Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-15 with Literary Collections categories.
A must-have book for any new writer and a welcome addition to the library of established writers who are hoping to ‘up their game’. Have you ever wondered why your short stories are rejected? What is the secret of selling your work? How do you make sure your characters are memorable, your plots realistic and your twists both satisfying and unpredictable? Della Galton answers these and many more questions using a format that will already be familiar to writers: What? Why? When? How? Where? and Who? The Author Della Galton has been selling short stories for twenty years. She sells between 90 and 100 short stories a year to markets in the UK and abroad. She also teaches creative writing and is a popular speaker at writers’ conferences across the UK. Dozens of her students have achieved success in the very competitive field of magazine fiction. Della is also the author of two published novels, Passing Shadows and Helter Skelter.
How To Write And Sell Great Short Stories
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Author : Linda M. James
language : en
Publisher: John Hunt Publishing
Release Date : 2011-12-09
How To Write And Sell Great Short Stories written by Linda M. James and has been published by John Hunt Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-09 with Language Arts & Disciplines categories.
How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don't? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!
Lead With A Story
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Author : Paul Smith
language : en
Publisher: AMACOM
Release Date : 2012-08-31
Lead With A Story written by Paul Smith and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Business & Economics categories.
Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.
How To Write Short Stories That Sell
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Author : Jane Bettany
language : en
Publisher:
Release Date : 2014-09-01
How To Write Short Stories That Sell written by Jane Bettany and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Crafts & Hobbies categories.
If you want to write fiction, then short stories are a great place to start. This book will help you to find ideas and teach you all the essential elements of short story writing. It covers plot and structure, conflict, dialogue, characterisation, settings, description, tense, viewpoint, flashback, and more. You'll also learn about one of the most important steps in the writing process: editing. How to Write Short Stories That Sell includes writing and editing exercises, and short story examples. It shows you how to increase your chances of selling your work by identifying the right story markets, and explains the correct way to submit your work to a magazine editor. Jane Bettany is a freelance writer, publisher and creative writing teacher with more than twenty years experience of writing fiction. Her stories and non-fiction articles have appeared in women's magazines, literary magazines, newspapers and online. She has an MA in Creative Writing and is a qualified teacher.
Storytelling With Data
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Author : Cole Nussbaumer Knaflic
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-09
Storytelling With Data written by Cole Nussbaumer Knaflic and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-09 with Mathematics categories.
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Building A Storybrand
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2017-10-10
Building A Storybrand written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Elements Of The Short Story
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Author : Dina Leacock
language : en
Publisher:
Release Date : 2007-07-01
Elements Of The Short Story written by Dina Leacock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-01 with categories.
Insight Selling
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Author : Mike Schultz
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-30
Insight Selling written by Mike Schultz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Sell With A Story
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Author : Paul Smith
language : en
Publisher: AMACOM
Release Date : 2016-09-08
Sell With A Story written by Paul Smith and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.