Site Writing

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Writing For The Web

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Author : J.D. Applen
language : en
Publisher: Routledge
Release Date : 2013-09-05

Writing For The Web written by J.D. Applen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

Writing For Visual Media

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Author : Anthony Friedmann
language : en
Publisher: CRC Press
Release Date : 2014-04-16

Writing For Visual Media written by Anthony Friedmann and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Art categories.

This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857

Writing To Describe

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Author : Lauren Spencer
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2011-08-15

Writing To Describe written by Lauren Spencer and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Juvenile Nonfiction categories.

In this skills-building book, students master descriptive writing using fun-filled techniques. Packed with stimulating mini-lessons and hands-on writing activities, the volume displays step-by-step approaches to bring out the best in writing and creating stories that are rich in sensory detail. Examples of a brainstorming cluster, synonym chart, sensory chart, and figurative language chart help students construct their vividly descriptive stories. Each chapter includes “Essential Steps” and “A Second Look” boxes to help students get organized and review their writing pieces.

The Complete Guide To Writing Web Based Advertising Copy To Get The Sale

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Author : Vickie Taylor
language : en
Publisher: Atlantic Publishing Company
Release Date : 2008

The Complete Guide To Writing Web Based Advertising Copy To Get The Sale written by Vickie Taylor and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The Most Wanted

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Author : Jacquelyn Mitchard
language : en
Publisher: Signet Book
Release Date : 1999

The Most Wanted written by Jacquelyn Mitchard and has been published by Signet Book this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Fiction categories.

A lawyer becomes a surrogate mother to a Texas teenager and her outlaw husband.

Public Relations Writing

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Author : Donald Treadwell
language : en
Publisher: SAGE
Release Date : 2005-04-19

Public Relations Writing written by Donald Treadwell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-19 with Business & Economics categories.

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Career Opportunities In Writing

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Author : T. Allan Taylor
language : en
Publisher: Infobase Publishing
Release Date : 2009

Career Opportunities In Writing written by T. Allan Taylor and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Authorship categories.

Provides information on salaries, skill requirements, and employment opportunities for ninety writing and writing-related professions.

Teaching With Author Web Sites K 8

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Author : Rose Reissman
language : en
Publisher: Corwin Press
Release Date : 2010

Teaching With Author Web Sites K 8 written by Rose Reissman and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Education categories.

Drawing on extensive classroom experience, the authors demonstrate how shy students, reluctant readers, English language learners, and students who may be less active during class discussion become energized when they explore rich Web sites available from popular, respected children's authors. This book illustrates how this easy, no-risk technology--available at a keystroke--offers wide-ranging benefits, including: - Inviting students into a literacy community of readers and writers - Fostering the development of discrete, test-mandated skills - Capitalizing on and deepening students' familiarity with the digital world in ways that enhance their literacy growth

The Design Of Sites

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Author : Douglas K. Van Duyne
language : en
Publisher: Prentice Hall Professional
Release Date : 2007

The Design Of Sites written by Douglas K. Van Duyne and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.

Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design.

Learning To Write And Loving It Preschool Kindergarten

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Author : Miriam P. Trehearne
language : en
Publisher: Corwin Press
Release Date : 2011-08-17

Learning To Write And Loving It Preschool Kindergarten written by Miriam P. Trehearne and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-17 with Education categories.

"Learning to Write and Loving It! equips teachers of young children with practical strategies, assessment tools, and motivating writing activities that are based on current research and proven practice and are easily applicable to all kinds of learning environments. Included are many authentic writing samples and photos to illustrate effective, developmentally appropriate instructional methods, mini-lessons, and activities. Sought-after author and speaker Miriam P. Trehearne demonstrates how to scaffold play and literacy learning and how to easily link assessment to instruction. Key features: differentiate using effective instructional approaches for teaching writing and supporting inquiry and play; assess and document student writing seamlessly throughout the day; motivate and engage children in writing fiction (narrative), nonfiction, poetry, and song; enjoy learning with a powerful collection of vignettes from real classrooms, and use teacher-friendly guidelines for effectively integrating technology and selecting software for young children. A companion CD offers modifiable reproducibles, observation checklists, assessments, and projects for parents to do with their young children. Learn how to successfully scaffold writing, and, in the process, foster cross-curricular skills in science, social studies, and math. Research shows that writing provides a strong foundation for literacy development. Further, writing helps children express themselves, clarify their thinking, communicate ideas, and integrate new information into their knowledge base."--Publisher.