Writing For The Web
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Writing For The Web
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Author : Lynda Felder
language : en
Publisher: New Riders
Release Date : 2012
Writing For The Web written by Lynda Felder and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Writing For The Web
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Author : Lynda Felder
language : en
Publisher: Que Publishing
Release Date : 2011-10-25
Writing For The Web written by Lynda Felder and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Computers categories.
With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.
Writing For The Web
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Author : J.D. Applen
language : en
Publisher: Routledge
Release Date : 2013-09-05
Writing For The Web written by J.D. Applen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.
Nicely Said
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Author : Nicole Fenton
language : en
Publisher: New Riders
Release Date : 2014-05-16
Nicely Said written by Nicole Fenton and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-16 with Computers categories.
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (— Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy
Developing Online Content
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Author : Irene Hammerich
language : en
Publisher: John Wiley & Sons
Release Date : 2002
Developing Online Content written by Irene Hammerich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.
How To Design And Write Web Pages Today
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Author : Karl Stolley
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-04-24
How To Design And Write Web Pages Today written by Karl Stolley and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-24 with Computers categories.
This unique guidebook lays the foundations of contemporary mobile-first, responsive web design, offering writers, designers, and those who teach them a complete and up-to-date approach to web design. Are you looking to learn web design the right way? Not by using an off-the-shelf software package, but by creating customized sites in a way that gives you full control? This guide provides that ability even if you have no previous coding skills or experience. One of the critical challenges of modern web design is being able to write for the mobile web to reach those increasingly mobile-connected users. How to Design and Write Web Pages Today addresses this key objective while also explaining how to deliver improved experiences for users of desktop-style devices based on the constraints and challenges of mobile design. This user-friendly tutorial begins with background information to enable a better understanding of the web and its purpose and function as well as how to generate material for a website. Readers then learn about the three overarching concerns in the short- and long-term viability and usefulness of websites: accessibility, usability, and sustainability. Key technologies and techniques for web design—such as the HTML and CSS languages to the conceptual foundations of grid-based design—are next, followed by a thorough explanation of how to publish a site on the open web, from creating a viable site architecture to automating the publishing of content to the open web.
The Web Content Style Guide
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Author : Gerry McGovern
language : en
Publisher: FT Press
Release Date : 2002
The Web Content Style Guide written by Gerry McGovern and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Letting Go Of The Words
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Author : Janice (Ginny) Redish
language : en
Publisher: Elsevier
Release Date : 2012-09-01
Letting Go Of The Words written by Janice (Ginny) Redish and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Computers categories.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. - New material on content strategy, search engine optimization, and social media - Lots of new and updated examples - More emphasis on new hardware like tablets, iPads, and iPhones
Writing For Multimedia And The Web
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Author : Timothy Garrand
language : en
Publisher: CRC Press
Release Date : 2020-10-14
Writing For Multimedia And The Web written by Timothy Garrand and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Art categories.
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers
Hot Text
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Author : Jonathan Price
language : en
Publisher: New Riders
Release Date : 2002
Hot Text written by Jonathan Price and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.