Writing For The Web
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Writing For The Web
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Author : Lynda Felder
language : en
Publisher: New Riders
Release Date : 2012
Writing For The Web written by Lynda Felder and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Writing For The Web
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Author : Crawford Kilian
language : en
Publisher: Writing
Release Date : 2015
Writing For The Web written by Crawford Kilian and has been published by Writing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Computers categories.
Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
Writing For The Web
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Author : Cynthia L. Jeney
language : en
Publisher: Prentice Hall
Release Date : 2006
Writing For The Web written by Cynthia L. Jeney and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Technical writing categories.
Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.
Hot Text
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Author : Jonathan Price
language : en
Publisher: New Riders
Release Date : 2002
Hot Text written by Jonathan Price and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Writing For The Web
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Author : J.D. Applen
language : en
Publisher: Routledge
Release Date : 2013-09-05
Writing For The Web written by J.D. Applen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.
Writing For The Web
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Author : Crawford Kilian
language : en
Publisher: Diane Publishing Company
Release Date : 1999-07-01
Writing For The Web written by Crawford Kilian and has been published by Diane Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-01 with Language Arts & Disciplines categories.
Creating a dynamic Web site (WS) for the Internet means writing clear, concise, & surprising interactive text. Whether you are creating a personal home page, developing your co's. WS, or publishing an e-zine, this guide offers sound, practical advice on org. & writing within the framework of 3 principles: orient readers to your WS; inform readers effectively; & prompt readers to take action. Exercises show you how to put these principles into practice, & critiques of real WS give you practical guidelines. You will learn how to: break print-based writing habits that don't work with hypertext; edit your material for an international audience; develop WS for bus.; create online resumes & personal pages; & explore the rapidly growing world of online freelance writing.
Better Business Writing On The Web
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Author : Rachel McAlpine
language : en
Publisher:
Release Date : 2007
Better Business Writing On The Web written by Rachel McAlpine and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business writing categories.
Business writing is content writing! Web sites, search engines and document management systems are only as good as their content. And all too often the content is garbage. By skilful editing alone, you can double the usability of web sites and give your content management system something worth managing. And by training all staff in a few key skills, you can trigger an epidemic of good writing. 1. A radical new approach to business writing in the 21st century. 2. Essential for everyone who writes or manages web content.3. Practical, honest, up-to-date and very easy to read. 4. Relevant to anyone who writes as part of their job, especially in HR, communications, content management, IT, journalism, teaching, law, accountancy and other professions.5. Used as a textbook by the Open Polytechnic of New Zealand. 6. Firmly grounded in today's real world of business, government and education.Rachel McAlpine is a director of Contented.com, and an authority on writing for the web. She is the author of Web Word Wizardry, Global English for Global Business and Crash Course in Corporate Communications. She is also a poet, playwright and novelist. She lives in Mt Victoria, Wellington.
Writing For Multimedia And The Web
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Author : Timothy Garrand
language : en
Publisher: CRC Press
Release Date : 2020-10-14
Writing For Multimedia And The Web written by Timothy Garrand and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Art categories.
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers
Web Content
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Author : Janet Mizrahi
language : en
Publisher:
Release Date : 2013
Web Content written by Janet Mizrahi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic books categories.
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre ads, articles, blogs, email blasts, newsletters, social media, or websites must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful 'how to' guides covering the most commonly used genres.
The Web Content Style Guide
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Author : Gerry McGovern
language : en
Publisher: FT Press
Release Date : 2002
The Web Content Style Guide written by Gerry McGovern and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.