Site Writing

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Writing For The Web

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Author : J.D. Applen
language : en
Publisher: Routledge
Release Date : 2013-09-05

Writing For The Web written by J.D. Applen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

The Complete Guide To Writing Web Based Advertising Copy To Get The Sale

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Author : Vickie Taylor
language : en
Publisher: Atlantic Publishing Company
Release Date : 2008

The Complete Guide To Writing Web Based Advertising Copy To Get The Sale written by Vickie Taylor and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Writing For Visual Media

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Author : Anthony Friedmann
language : en
Publisher: CRC Press
Release Date : 2014-06-20

Writing For Visual Media written by Anthony Friedmann and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-20 with Language Arts & Disciplines categories.

Writing for Visual Media focuses on the fundamental problems faced by writers beginning to create content for media that is to be seen rather than read. This book takes the student from basic concepts to a first level of practice through an explicit method that trains students to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, it helps them acquire the skill and confidence they need to write effective films, corporate and training videos, documentary, ads, PSAs, tv series and other types of visual narrative. Writing for Visual Media also has a chapter on writing for interactive media, including promotions, instructional programs, and games. The book makes the student aware of current electronic writing tools and scriptwriting software through a companion CD-ROM, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts.

Writing To Describe

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Author : Lauren Spencer
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2011-08-15

Writing To Describe written by Lauren Spencer and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Juvenile Nonfiction categories.

In this skills-building book, students master descriptive writing using fun-filled techniques. Packed with stimulating mini-lessons and hands-on writing activities, the volume displays step-by-step approaches to bring out the best in writing and creating stories that are rich in sensory detail. Examples of a brainstorming cluster, synonym chart, sensory chart, and figurative language chart help students construct their vividly descriptive stories. Each chapter includes “Essential Steps” and “A Second Look” boxes to help students get organized and review their writing pieces.

88 Money Making Writing Jobs

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Author : Robert Bly
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2009-01-01

88 Money Making Writing Jobs written by Robert Bly and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Reference categories.

THE BEST WAYS TO MAKE THOUSANDS OF DOLLARS WRITING! Writers today are no longer just working on books and newspapers. Businesses, advertisers, and hundreds of other outlets are desperate for people who can craft effective messages and persuade people with their words. A strong writer can make $50 to $200 per hour, or even more... if you know where to find the work. Robert Bly is a professional writer who makes more than $600,000 per year from his writing. Now, he's ready to share his secrets. 88 Money-Making Writing Jobs presents the best outlets writers can find to turn their words into profit (including many that few people think to seek out). Along with an overview of each job, you'll discover: A breakdown of what it typically pays The nuts and bolts of what you'll write What it takes to work in the field How to get started Resources for finding the work For anyone serious about a career as a writer, this guide offers the best information on how to make incredible money in ways that are fun, challenging, and make the most of your writing talents.

The Most Wanted

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Author : Jacquelyn Mitchard
language : en
Publisher: Signet Book
Release Date : 1999

The Most Wanted written by Jacquelyn Mitchard and has been published by Signet Book this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Fiction categories.

A lawyer becomes a surrogate mother to a Texas teenager and her outlaw husband.

Career Opportunities In Writing

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Author : T. Allan Taylor
language : en
Publisher: Infobase Publishing
Release Date : 2009

Career Opportunities In Writing written by T. Allan Taylor and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Authorship categories.

Provides information on salaries, skill requirements, and employment opportunities for ninety writing and writing-related professions.

Designing Web Based Applications For 21st Century Writing Classrooms

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Author : George Pullman
language : en
Publisher: Routledge
Release Date : 2016-12-05

Designing Web Based Applications For 21st Century Writing Classrooms written by George Pullman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Psychology categories.

Designing Web-Based Applications for 21st Century Writing Classrooms brings together, for the first time, a group of scholars and teachers who have been developing, on their own initiative, web-based solutions to technical and professional writing instructional problems. In industry the perennial question is whether to buy or build, but in academia, for various reasons, buy is rarely an option. Individual faculty members do not have the money to pay for software solutions, and often their interests are too local or small-scale to warrant institutional-level involvement. In addition, the design of commercial applications from vendors typically does not take into account the unique needs and considerations of teachers of writing and often reflects a design ideology quite different from theirs. This is why so many writing teachers have turned to open source solutions and, in the process of learning how to tweak them to make them more responsive to their specific needs, why so many of these teachers have developed programming and design skills. Beyond exigency, the motivation for becoming proficient at interface and database design comes from the observation that the nature of writing is changing dramatically. Text is no longer an object. It has become a place of interaction; consumers are becoming producers. And the work of technical and professional communication, indeed the work of writing teachers more generally, is becoming increasingly involved in the design and implementation of places of interaction. Words have become data; texts are becoming communities.

The Design Of Sites

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Author : Douglas K. Van Duyne
language : en
Publisher: Prentice Hall Professional
Release Date : 2007

The Design Of Sites written by Douglas K. Van Duyne and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.

Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design.

Public Relations Writing

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Author : Donald Treadwell
language : en
Publisher: SAGE
Release Date : 2005-04-19

Public Relations Writing written by Donald Treadwell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-19 with Business & Economics categories.

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.