Six Rules For Brand Revitalization
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Six Rules Of Brand Revitalization
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Author : Larry Light
language : en
Publisher: FT Press
Release Date : 2016-02-08
Six Rules Of Brand Revitalization written by Larry Light and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-08 with Business & Economics categories.
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Six Rules For Brand Revitalization
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Author : Larry Light
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2016
Six Rules For Brand Revitalization written by Larry Light and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Six Rules For Brand Revitalization
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Author : Larry Light
language : en
Publisher:
Release Date : 2016
Six Rules For Brand Revitalization written by Larry Light and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Brand name products categories.
Six Rules For Brand Revitalization
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Author : Larry Light
language : en
Publisher:
Release Date : 2009
Six Rules For Brand Revitalization written by Larry Light and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Six Rules For Brand Revitalization Learn How Companies Like Mcdonald S Can Re Energize Their Brands
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Author : Light
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Six Rules For Brand Revitalization Learn How Companies Like Mcdonald S Can Re Energize Their Brands written by Light and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with categories.
Six Rules For Brand Revitalization
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Author : Larry Light
language : en
Publisher:
Release Date : 1900
Six Rules For Brand Revitalization written by Larry Light and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "Larry and Joan have laid out a great set of guiding principles for any busin.
Brand Revitalization
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Author : Larry Light
language : en
Publisher: Pearson Education
Release Date : 2009-10-12
Brand Revitalization written by Larry Light and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-12 with Business & Economics categories.
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.
Branding Strategies For Success Collection
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Author : Larry Light
language : en
Publisher: FT Press
Release Date : 2012-03-12
Branding Strategies For Success Collection written by Larry Light and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Business & Economics categories.
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker
Brand Revitalization
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Author : Larry Light
language : en
Publisher:
Release Date : 1900
Brand Revitalization written by Larry Light and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win! How many times have you heard: "We all need to be on the same page"? That's the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that "one page" of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that. If you liked this Element, read more fr.
Brand Strategy Collection
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Author : Lara Fawzy
language : en
Publisher: Prentice Hall
Release Date : 2011-10-19
Brand Strategy Collection written by Lara Fawzy and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-19 with categories.
Six Rules for Brand Revitalization teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald's experience, offering detailed dos and don'ts for everything from market segmentation to R&D to executive leadership. Emerging Business Online introduces ebocube (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, focus on better opportunities, and create significant new value in today's fastest-growing markets.The Truth About Creating Brands People Love doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you're in, consumer or B2B. You'll learn how to define your brand promise...name and position new brands...determine when, if, and how to reposition existing brands...package products to support your brands...manage the retail experience...even measure the power of brands and the effectiveness of campaigns.