Skandal In Hollywood Die Wirkung Von Negativen Berichterstattungen Ber Superstars Auf Die Einspielergebnisse Ihrer Filme
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Skandal In Hollywood Die Wirkung Von Negativen Berichterstattungen Ber Superstars Auf Die Einspielergebnisse Ihrer Filme
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Author : Christian Poell
language : de
Publisher: diplom.de
Release Date : 2015-02-01
Skandal In Hollywood Die Wirkung Von Negativen Berichterstattungen Ber Superstars Auf Die Einspielergebnisse Ihrer Filme written by Christian Poell and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Performing Arts categories.
Der wirtschaftliche Erfolg von Kinofilmen ist schwer vorherzusagen. Um dieses ökonomische Risiko und die Unsicherheit zu minimieren, werden häufig sehr bekannte Schauspieler, sogenannte Stars oder auch Superstars, engagiert. Diese sollen dann mit ihrem Bekanntheitsgrad, so die Theorie, mehr Besucher in die Kinos locken, was wiederum zu höheren Einspielergebnissen führen soll. Die positiven Wirkungen solcher Stars sind jedoch wissenschaftlich umstritten. Weniger erforscht sind bisher mögliche ökonomische Effekte, wenn Stars in der medialen Landschaft negativ, z.B. in Form von Skandalen, begleitet werden. Erhöhen sich die Zuschauerzahlen auch dann, wenn über die bekannten mitwirkenden Hauptdarsteller im Vorfeld des Filmstarts negativ berichtet wird? Oder tritt eher das Gegenteil ein und die Zuschauerzahlen sind niedriger als bei positiven Berichterstattungen. Um diese Fragestellungen zu beantworten, wurden in einem Zeitraum von zwei Jahren über 400 Filme und 1400 Schauspieler in Deutschland dahingehend untersucht, ob eine negative mediale Berichterstattung Auswirkungen auf die Besucherzahlen und die Einspielergebnisse hat. Als theoretische Grundlage wird hierfür aufbauend auf klassischen Themen des Markenmanagements und der Markenführung ein Konzept der Marke Mensch (Human Brands) entwickelt. Dieses Konzept wird dann auf die Filmbranche übertragen. Zusätzlich werden Theorien zur Starforschung, der Skandaltheorie und zu Erfolgsfaktoren für eine Kinoproduktion mit dem besonderen Fokus auf den Faktor Mensch vermittelt.
Emp Rung 2 0 Der Beabsichtigte Shitstorm Als Mittel Der Politischen Kommunikation
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Author : Claus Pernsteiner
language : de
Publisher: Diplomica Verlag
Release Date : 2016-06
Emp Rung 2 0 Der Beabsichtigte Shitstorm Als Mittel Der Politischen Kommunikation written by Claus Pernsteiner and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06 with Language Arts & Disciplines categories.
Die Digitalisierung der Welt und die damit einhergehende Evolution der modernen Kommunikation brachten in den letzten Jahren neue und teils einzigartige Medienphänomene hervor. Eine besondere Karriere wiederfuhr dabei dem Phänomen des Shitstorms. Vor 2010 galt der Shitstorm in Deutschland als nahezu unbekannt. Zwei Jahre später fürchtete ihn sogar die Bundeskanzlerin Angela Merkel. Wie jedes machtvolle Instrument läuft er damit Gefahr, für manipulative Zwecke in der politischen Kommunikation missbraucht zu werden. Dieses Buch beschäftigt sich mit dem Shitstorm als bewusst eingesetztem Element im Marketing-Mix der persönlichen politischen Kommunikation und untersucht, ob es sich dabei um ein probates Mittel des Agenda Settings handelt. Um dieser Fragestellung nachzugehen, werden die Grundlagen der medialen Umgebung – die Sozialen Medien – und der politischen Kommunikation sowie die Aspekte der Demokratisierung der Kommunikation – der politischen Kommunikation in den Sozialen Netzwerken und der Personalisierung innerhalb der Politik – definiert. Anschließend folgt eine Fallbetrachtung eines möglicherweise von der Politikerin Erika Steinbach (CDU) absichtlich initiierten Shitstorms aus dem November 2015.
Radical Hollywood
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Author : Paul Buhle
language : en
Publisher:
Release Date : 2003-08-01
Radical Hollywood written by Paul Buhle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-01 with History categories.
A controversial and fascinating rewriting of the history of cinema's golden age. Radical Hollywood is the first comprehensive history of the Hollywood Left. From the dawn of sound movies to the early 1950s, Paul Buhle and Dave Wagner trace the political and personal lives of the screenwriters, actors, directors, and producers on the Left and the often decisive impact of their work upon American film's Golden Age. Full of rich anecdotes, biographical detail, and explorations of movies well-known, unjustly forgotten, and delightfully bizarre, the book is "an intelligent, well argued and absorbing examination of how politics and art can make startling and often strange bedfellows" (Publishers Weekly). Featuring an insert of rare film stillsRadical Hollywood relates the story-behind-the-story of films in such genres as crime, women's films, family cinema, war, animation, and, particularly, film noir.
Film As A Subversive Art
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Author : Amos Vogel
language : en
Publisher: Distributed Art Publishers (DAP)
Release Date : 2005
Film As A Subversive Art written by Amos Vogel and has been published by Distributed Art Publishers (DAP) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cinematography categories.
By Amos Vogel. Foreword by Scott MacDonald.
Fetishism And Culture
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Author : Hartmut Böhme
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-08-25
Fetishism And Culture written by Hartmut Böhme and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Literary Criticism categories.
Hartmut Böhme’s study of fetishism spans all the way from Christian image magic in the Middle Ages to fetishistic practices in fashion, advertising, sport and popular culture today. In it he provides a thorough exploration of religion, magic, idolatry, sexuality and consumption, charting the mental, scientific and artistic processes through which fetishism became a central category in European culture’s account of itself.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Looking For The Other
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Author : E. Ann Kaplan
language : en
Publisher: Routledge
Release Date : 2012-09-10
Looking For The Other written by E. Ann Kaplan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Art categories.
What happens when white people look at non-whites? What happens when the gaze is returned? Looking for the Other responds to criticisms leveled at white feminist film theory of the 1970s and 1980s for its neglect of issues to do with race. It focuses attention on the male gaze across cultures, as illustrated by women filmmakers of color whose films deal with travel. Looking relations are determined by history, tradition, myth; by national identity, power hierarchies, politics, economics, geographical and other environment. Travel implicitly involves looking at, and looking relations with, peoples different from oneself. Featured films include Birth of a Nation, The Cat People, Home of the Brave, Black Narcissus, Chocolat, and Warrior Marks. Featured filmmakers include D.W.Griffith, Jacques Tourneur, Michael Powell, Julie Dash, Pratibha Parmar, Trinh T. Min-ha, and Claire Denis.
Destiny S Journey
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Author : Alfred Döblin
language : en
Publisher: Plunkett Lake Press
Release Date : 2019-08-16
Destiny S Journey written by Alfred Döblin and has been published by Plunkett Lake Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-16 with Biography & Autobiography categories.
Destiny's Journey is a memoir reconstructed partly from notebooks that Döblin kept from the time he worked in the French Ministry of Information in the spring of 1940 and partly written without notes in Los Angeles where he took refuge during the Second World War. It tells the personal and generational story of the flight of Jewish and anti-Nazi intellectuals from Europe to America, their fear and frustration, isolation, and inability to work. Döblin’s story differs from that of other Jewish intellectuals and artists in that his family converts to Catholicism in Los Angeles. Unlike most of them, he returns to Europe as an officer with the French forces and works on denazifying German literature. The conversion narrative bridges the departure from and return to Europe. To critic John Simon, “the latter part of the book often reads like a shrill piece of Christian homiletics. But even this is not without interest, as it traces the transformation of an anarchic outsider into a dogmatic insider.” “The first part of ‘Destiny's Journey’ [about] Döblin's departure from Paris [in] 1940... is magisterial: acidly observed, saturated in telling detail, grimly comic and harrowing... with an exemplary introduction by Peter Demetz... an important, nourishing book” — John Simon, The New York Times
Transnational Cinema
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Author : Steven Rawle
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-01-24
Transnational Cinema written by Steven Rawle and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-24 with Performing Arts categories.
This core teaching text provides a thorough overview of the recently emerged field of transnational film studies. Covering a range of approaches to analysing films about migrant, cross-cultural and cross-border experience, Steven Rawle demonstrates how film production has moved beyond clear national boundaries to become a product of border crossing finance and creative personnel. This comprehensive introduction brings together the key concepts and theories of transnational cinema, including genre, remakes, diasporic and exilic cinema, and the limits of thinking about cinema as a particularly national cultural artefact. It is an excellent course companion for undergraduate students of film, cinema, media and cultural studies studying transnational and global cinema, and provides both students and lovers of film alike with a strong grounding in this timely field of film studies.
Social Trauma An Interdisciplinary Textbook
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Author : Andreas Hamburger
language : en
Publisher: Springer Nature
Release Date : 2020-11-23
Social Trauma An Interdisciplinary Textbook written by Andreas Hamburger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-23 with Psychology categories.
This book explores the intersection of clinical and social aspects of traumatic experiences in postdictatorial and post-war societies, forced migration, and other circumstances of collective violence. Contributors outline conceptual approaches, treatment methods, and research strategies for understanding social traumatizations in a wider conceptual frame that includes both clinical psychology and psychiatry. Accrued from a seven year interdisciplinary and international dialogue, the book presents multiple scholarly and practical views from clinical psychology and psychiatry to social and cultural theory, developmental psychology, memory studies, law, research methodology, ethics, and education. Among the topics discussed: Theory of social trauma Psychoanalytic and psychotherapeutic approaches to social trauma Memory studies Developmental psychology of social trauma Legal and ethical aspects Specific methodology and practice in social trauma research Social Trauma: An International Textbook fills a critical gap between clinical and social theories of trauma, offering a basis for university teaching as well as an overview for all who are involved in the modern issues of victims of social violence. It will be a useful reference for students, teachers, and researchers in psychology, medicine, education, and political science, as well as for therapists and mental health practitioners dealing with survivors of collective violence, persecution, torture and forced migration.