Slogan Mon Amour
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Slogan Mon Amour
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Author : Marie-José Jaubert
language : fr
Publisher:
Release Date : 1985
Slogan Mon Amour written by Marie-José Jaubert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Propaganda categories.
Slogan Mon Amour
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Author : Marie-José Jaubert
language : fr
Publisher: FeniXX
Release Date : 1985-01-01T00:00:00+01:00
Slogan Mon Amour written by Marie-José Jaubert and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-01-01T00:00:00+01:00 with Business & Economics categories.
À travers des centaines d'exemples, l'auteur nous entraîne dans l'univers foisonnant des slogans qui nous charment ou nous exaspèrent et qui sont le reflet d'une époque. « Copyright Electre »
Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Simon and Schuster
Release Date : 1994
Strategic Brand Management written by Jean-Noël Kapferer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Brand Manager Diploma City Of London College Of Economics 9 Months 100 Online Self Paced
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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :
Brand Manager Diploma City Of London College Of Economics 9 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
The New Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-01-03
The New Strategic Brand Management written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-03 with Business & Economics categories.
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
The New Strategic Brand Management
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Author : Jean-Nol︠ Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
The New Strategic Brand Management written by Jean-Nol︠ Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.
Make It A Green Peace
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Author : Frank Zelko
language : en
Publisher: Oxford University Press
Release Date : 2013-04-03
Make It A Green Peace written by Frank Zelko and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with History categories.
The emergence of Greenpeace in the late 1960s from a loose-knit group of anti-nuclear and anti-whaling activists fundamentally changed the nature of environmentalism--its purpose, philosophy, and tactics--around the world. And yet there has been no comprehensive objective history of Greenpeace's origins-until now. Make It a Green Peace! draws upon meeting minutes, internal correspondence, manifestos, philosophical writings, and interviews with former members to offer the first full account of the origins of what has become the most recognizable environmental non-governmental organization in the world. Situating Greenpeace within the peace movement and counterculture of the 1960s, Frank Zelko provides a much deeper treatment of the group's groundbreaking brand of radical, media-savvy, direct-action environmentalism than has been previously attempted. Zelko traces the complex intellectual and cultural roots of Greenpeace to the various protest movements of the 1950s and 1960s, highlighting the influence of Quakerism--with its practice of bearing witness--Native American spirituality, and the non-violent resistance of Gandhi. Unlike the more strait-laced, less confrontational Sierra Club and Audubon Society, early Greenpeacers smoked dope, dropped acid, wore their hair long, and put their bodies on the line--interposing themselves between the harpoons of whalers and the clubs of seal-hunters--to save the animals and achieve what they hoped would be a lasting transformation in the way humans regarded the natural world. And while it may not have achieved its most revolutionary goals, Greenpeace inarguably created a heightened awareness of environmental issues that endures to this day. Narrating the key campaigns and arguments among the group's early members, Make It a Green Peace! vividly captures all the drama, pathos, and occasional moments of absurd comic relief of Greenpeace's tumultuous first decade.
The Pompidou Years 1969 1974
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Author : Serge Berstein
language : en
Publisher: Cambridge University Press
Release Date : 2000-03-13
The Pompidou Years 1969 1974 written by Serge Berstein and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-13 with Biography & Autobiography categories.
This is the latest volume to appear in the successful Cambridge History of Modern France series, and is the most authoritative account available of the presidency of Georges Pompidou. Pompidou consolidated the constitutional changes made by de Gaulle, to the extent that he is now regarded as the Fifth Republic's second founding father, and continued his haughty attitudes to foreign policy. He also launched a programme of modernisation and industrialisation: under Pompidou France saw both the climax and the end of the post-war boom. Serge Berstein and Jean-Pierre Rioux analyse the politics of the period, and also give an overview of France's economy, culture and society. Their comprehensive study contains all the standard features, such as maps, chronology, and tables, which have helped this series to establish itself as the premier multi-volume account of modern France. Students, scholars and teachers in history and political studies will find this volume invaluable.
The Vocabulary Of Modern French
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Author : Hilary Wise
language : en
Publisher: Routledge
Release Date : 2003-10-04
The Vocabulary Of Modern French written by Hilary Wise and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-04 with Language Arts & Disciplines categories.
The Vocabulary of Modern French provides a fresh insight into contemporary French. With this book, Hilary Wise offers the first comprehensive overview of the modern French vocabulary: its historical sources, formal organisation and social and stylistic functions. Topics covered include: * external influences on the language * word formation * semantic change * style and register In addition, the author looks at the relationship between social and lexical change and examines attempts at intervention in the development of the language. Each chapter is concluded by notes for further reading, and by suggestions for project work which are designed to increase awareness of specific lexical phenomena and enable the student-reader to use lexicographic databases of all kinds. The Vocabulary of Modern French is an accessible and fascinating study of the relationship between a nation and its language, as well as providing a key text for all students of modern French.
Wordplay And Metalinguistic Metadiscursive Reflection
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Author : Angelika Zirker
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-10-16
Wordplay And Metalinguistic Metadiscursive Reflection written by Angelika Zirker and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-16 with Language Arts & Disciplines categories.
Wordplay can be seen as a genuine interface phenomenon. It can be found both in everyday communication and in literary texts, and it can fulfil a range of functions – it may be entertaining and comical, it may be used to conceal taboo, and it may influence the way in which the speaker’s character is perceived. Moreover, wordplay also reflects on language and communication: it reveals surprising alternative readings, and emphasizes the phonetic similarity of linguistic signs that also points towards relations on the level of content. Wordplay unravels characteristics of literary language in everyday communication and opens up the possibility to analyze literary texts from a linguistic perspective. The first two volumes of the series The Dynamics of Wordplay therefore aim at bringing together contributions from linguistics and literary studies, focusing on theoretical issues such as basic techniques of wordplay, and its relationship to genres and discourse traditions. These issues are complemented by a series of case studies on the use of wordplay in individual authors and specific historical contexts. The contributions offer a fresh look on the multifaceted dynamics of wordplay in different communicative settings.