Small Business Clustering Technologies Applications In Marketing Management It And Economics
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Small Business Clustering Technologies Applications In Marketing Management It And Economics
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Author : MacGregor, Robert
language : en
Publisher: IGI Global
Release Date : 2006-09-30
Small Business Clustering Technologies Applications In Marketing Management It And Economics written by MacGregor, Robert and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-30 with Business & Economics categories.
Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.
E Commerce Adoption And Small Business In The Global Marketplace Tools For Optimization
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Author : Thomas, Brychan
language : en
Publisher: IGI Global
Release Date : 2010-01-31
E Commerce Adoption And Small Business In The Global Marketplace Tools For Optimization written by Thomas, Brychan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-31 with Computers categories.
"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
Small Business And The City
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Author : Rafael Gomez
language : en
Publisher: University of Toronto Press
Release Date : 2015-02-26
Small Business And The City written by Rafael Gomez and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Business & Economics categories.
In Small Business and the City, Rafael Gomez, Andre Isakov, and Matt Semansky highlight the power of small-scale entrepreneurship to transform local neighbourhoods and the cities they inhabit. Studying the factors which enable small businesses to survive and thrive, they highlight the success of a Canadian concept which has spread worldwide: the Business Improvement Area (BIA). BIAs allow small-scale entrepreneurs to pool their resources with like-minded businesses, becoming sources of urban rejuvenation, magnets for human talent, and incubators for local innovation in cities around the globe. Small Business and the City also analyses the policies necessary to support this urban vitality, describing how cities can encourage and support locally owned independent businesses. An inspiring account of the dynamism of urban life, Small Business and the City introduces a new “main street agenda” for the twenty-first century city.
Emerging Markets And E Commerce In Developing Economies
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Author : Rouibah, Kamel
language : en
Publisher: IGI Global
Release Date : 2008-10-31
Emerging Markets And E Commerce In Developing Economies written by Rouibah, Kamel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-31 with Computers categories.
"This book provides researchers readers with a synthesis of current research on developing countries experience with e-commerce"--Provided by publisher.
Open Innovation In Firms And Public Administrations Technologies For Value Creation
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Author : de Pablos Heredero, Carmen
language : en
Publisher: IGI Global
Release Date : 2011-11-30
Open Innovation In Firms And Public Administrations Technologies For Value Creation written by de Pablos Heredero, Carmen and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Political Science categories.
Economic globalization and the application of information and communication technologies have offered firms the opportunity to develop and distribute new knowledge. Open Innovation in Firms and Public Administrations: Technologies for Value Creation analyzes open innovation in a global context and proposes business models and institutional actors that promote the development of open innovation in firms, institutions, and public administrations worldwide. This book provides insights and supports executives concerned with the management of open innovation and organizational development in different types of open innovation communities and environments.
Management Of Network Organizations
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Author : Włodzimierz Sroka
language : en
Publisher: Springer
Release Date : 2015-06-05
Management Of Network Organizations written by Włodzimierz Sroka and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-05 with Business & Economics categories.
Effective management is crucial to the success of network organizations and can reduce the risk inherently associated with cooperative strategy. This contributed volume addresses the management of network organizations from both theoretical and practical perspectives, as well as an international standpoint in the form of selected cases from various Central European countries. The authors claim that without some type of network management, irrespective of the type of network, it is impossible to effectively compete with other companies and/or networks. As network organizations are representative of a broad range of possible network types, i.e. alliance networks, clusters, outsourcing, and virtual organizations, this book presents various perspectives on the management of network organizations. The book features articles from different scholars who have practical experience in network organizations, written in simple and easy-to-follow language, with a wide application of practical cases. Given its successful combination of theory and practice, together with the nature of the texts presented, the book offers a valuable resource for a broad readership, including scholars, managers and management science students.
Origin And Branding In International Market Entry Processes
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Author : Silva, Carlos Francisco e
language : en
Publisher: IGI Global
Release Date : 2023-09-07
Origin And Branding In International Market Entry Processes written by Silva, Carlos Francisco e and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-07 with Business & Economics categories.
In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Marketing Management In Geographically Remote Industrial Clusters
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Author : George Tesar
language : en
Publisher: World Scientific Publishing Company
Release Date : 2012-11-27
Marketing Management In Geographically Remote Industrial Clusters written by George Tesar and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Electronic Business Concepts Methodologies Tools And Applications
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2008-12-31
Electronic Business Concepts Methodologies Tools And Applications written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Computers categories.
Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
Information Technology And Competitive Advantage In Small Firms
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Author : Brian Webb
language : en
Publisher: Routledge Studies in Small Business
Release Date : 2008
Information Technology And Competitive Advantage In Small Firms written by Brian Webb and has been published by Routledge Studies in Small Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Does Information Technology matter? This book argues that even as Information Technology hardware, software, data and associated processes are becoming more of a commodity, it has never been more important to manage Information Technology as a strategic asset. However, managing Information Technology as a strategic asset is notoriously difficult, as is studying the impact of Information Technology on firm performance. This book sets out to identify, explain and critically evaluate current research in this area. A unique feature of this book is the use of economic theory to explain management theory and its consequences in professional practice. Beginning with a thorough introduction to Schumpeterian economic theory, the authors re-cast the pre-eminent theory in strategic management research (the Resource Based View) in the light of a Schumpeterian analysis and identify Dynamic Capabilities as an extension of, but also a radical departure from, RBV. The role of Information Technology as an endogenous technology is discussed and it is argued that how we define Information Technology determines not only how we study it but also how we use it and benefit from it. The book is aimed primarily at the academic research market, but should also be of some interest to managers. It is useful more specifically for all those studying business, Information Technology, strategy, management and innovation.