Smart Business Social Business
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Smart Business Social Business
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Author : Michael Brito
language : en
Publisher: Pearson Education
Release Date : 2011-07-07
Smart Business Social Business written by Michael Brito and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
Smart Business Social Business
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Author : Michael Brito
language : en
Publisher:
Release Date : 2011
Smart Business Social Business written by Michael Brito and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Internet marketing categories.
Your Brand The Next Media Company
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Author : Michael Brito
language : en
Publisher: Que Publishing
Release Date : 2013-09-19
Your Brand The Next Media Company written by Michael Brito and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-19 with Business & Economics categories.
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
Asia S Social Entrepreneurs
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Author : Howard Thomas
language : en
Publisher: Routledge
Release Date : 2021-10-10
Asia S Social Entrepreneurs written by Howard Thomas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-10 with Business & Economics categories.
Social enterprises of all forms drive inclusive growth by creating social and economic networks, and a stable ecosystem, that enable societies to grow and prosper. This book presents a collection of ten case studies that demonstrate the important role played by social enterprises in driving inclusive growth in Asia’s economies. Unlike the traditional models, such as NGOs and charities, that are donor dependent for funding, a social enterprise is a hybrid business model that includes both social mission and revenue generation goals to ensure sustainability and self-reliance. The ten case studies in the book provide a ringside view of how social enterprises operate and evolve to create, sustain, and scale up their social impact. Readers will gain a practical understanding of how social entrepreneurs struggle to maintain a balance between their two seemingly contradictory goals of creating social value and generating economic returns. The book carries the readers on the journey of each of these ten social enterprises, offering unique and valuable insights into the motivations, tribulations, successes, and even failures of these organisations—critical for continued learning, contribution, and innovation in the domain. The book is appropriate for all readers interested in the role social entrepreneurship plays in stimulating economic growth in Asia, including organisations, government, and universities, as well as individuals.
Knowledge Based Social Entrepreneurship
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Author : Mitt Nowshade Kabir
language : en
Publisher: Springer
Release Date : 2019-02-22
Knowledge Based Social Entrepreneurship written by Mitt Nowshade Kabir and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-22 with Business & Economics categories.
Social entrepreneurship is on the rise and social enterprises are solving some of the most critical and enduring social problems by using innovative, pragmatic and sustainable business models. Access to knowledge thanks to the Internet and rapid expansion of the knowledge economy are opening new opportunities for social ventures. With knowledge-based social entrepreneurship where knowledge is the primary resource, more pressing social problems can be addressed by using advanced technologies. This book investigates this emerging concept, possibilities that it holds, its place in today’s economy, and links bridges between knowledge, innovation, and social entrepreneurship. Academics, entrepreneurs, students, and NGOs will find the theoretical and practical information presented in this book extremely valuable.
Social Entrepreneurship For Dummies
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Author : Mark Durieux
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-16
Social Entrepreneurship For Dummies written by Mark Durieux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-16 with Business & Economics categories.
Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!
Building Social Business
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Author : Muhammad Yunus
language : en
Publisher: Hachette UK
Release Date : 2010-05-11
Building Social Business written by Muhammad Yunus and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Business & Economics categories.
The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
The Art Of Social Enterprise
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Author : Carl Frankel
language : en
Publisher: New Society Publishers
Release Date : 2013-06-01
The Art Of Social Enterprise written by Carl Frankel and has been published by New Society Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-01 with Business & Economics categories.
Mission driven—business as a vehicle for change. The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Non-profits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities. The Art of Social Enterprise is a practical guide which supplies everything you need to know about the mechanics of social entrepreneurship including: Startup – envisioning and manifesting intention Strategic planning – balancing social and monetary value Maintaining an even keel despite the inevitable challenges associated with being an entrepreneur. This valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more. Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and non-profit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.
The Pursuit Of Social Business Excellence
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Author : Vala Afshar
language : en
Publisher:
Release Date : 2012
The Pursuit Of Social Business Excellence written by Vala Afshar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business categories.
If you are not a social business you are losing market share. If you are not a social business, you are also losing the opportunity to recruit and retain the very best talent in the market. In this social and mobile era, customers have choices and voices that are scaled and amplified like never before. For businesses to truly connect with their employees and customers they must be able to listen, respond, engage, and add value in a timely and robust manner. But, to truly connect we must do so by way of a personalized and mutually beneficial approach; and in order to do this well, we must embrace social collaboration. By reading the Pursuit of Social Business Excellence you will be able to 1) identify foundational success elements of a social business; 2) follow a prioritized and guided step by step transformation process; 3) measure progress and identify self-reinforcing confirmation points. 4) increase top line revenue, profit, employee retention and customer loyalty. Afshar and Martin are award winning enterprise technology and management executives who have unlocked the value of social business transformation to drive industry leading growth, customer loyalty and profitability. In 2011, Afshar pioneered and led the efforts to drive the innovation behind enterprise networking industries first social machines. In 2012 Afshar and Martin s company, Enterasys Networks, was recognized as one of Boston's best places to work and was also awarded for top services-collaboration innovation, best contact center and next generation quality leadership.
In Search Of Business Models In Social Entrepreneurship
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Author : Samapti Guha
language : en
Publisher: Springer Nature
Release Date : 2021-05-28
In Search Of Business Models In Social Entrepreneurship written by Samapti Guha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Business & Economics categories.
This book discusses different innovative business models adopted by social enterprises to bring about social change in terms of creating capabilities among the marginalised section of people. These models also bring the sustainability of the enterprises to serve the people continuously. Establishing a theoretical base for further research in the area of business models in social entrepreneurship, the book consists of research work from various disciplines from scholars with experience and insights on social entrepreneurship, and who discuss one or more aspect(s) of business model, presenting their work with sound research methodologies. The book takes a broader view of the concept – a) social entrepreneurs are driven by social value and justice, b) social entrepreneur may or may not have a market orientation, c) social entrepreneurs solve variety of social problems such as poverty, health, illiteracy, environmental degradation using the principles of business and with the help of social innovation, and d) social enterprise focus on bringing social change by creating social impact. Chapters of this book are divided into three core themes. The first one – Concepts, Patterns and Values – includes contributions related to sustainable development, business model and vale creation in the context of social entrepreneurship, innovation and cross-cultural influence on business models aspects. The chapter of second theme – Enablers and Influencers – discuss role of corporate in promoting social entrepreneurship as a social responsibility, social entrepreneurship and value creation, BoP market, supply chain, structural and infrastructural choices, family as a stakeholder of indigenous enterprise, and women entrepreneurship. The third and final theme – Innovation – addresses social, open innovation and business model innovations, IPR, firm performance, collaboration and alliance, software and biotechnology industries, decision logic behind social enterprise creation, and strategy and strategic philanthropy concepts. Containing contributions from academia, industry professionals, investors, policy-makers, and other professionals, all from multiple disciplines, the book would interest the same vast audience.