Smart Launching New Product
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Smart Launching New Product
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Author :
language : id
Publisher: Elex Media Komputindo
Release Date :
Smart Launching New Product written by and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Smart Launching New Product
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Author : Frans M. Royan
language : id
Publisher: Elex Media Komputindo
Release Date : 2013-06-29
Smart Launching New Product written by Frans M. Royan and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
"Hasil survey salah satu lembaga riset di Amerika, ternyata dari merek-merek yang diluncurkan pertama kali, sebesar 95% gagal dipasar! Sedangkan Philip Kotler mengatakan: `Saya kecewa sekaligus terkejut karena ada begitu banyak produk baru yang gagal di pasaran. Jumlah ini terus meningkat. rata-rata sekitar 80% dari produk consumer good baru gagal, dan 30% dari penawaran business baru mengalami kegagalan.` Apa yang menyebabkan kegagalan itu? Ternyata sebabnya adalah kesalahan-kesalahan kecil yang tidak diantisipasi bahkan dianggap remeh sekali, misalnya fitur produk tidak komunikatif, baik contex dan content -nya. Pemasar juga salah dalam memposisikan produk, pemberian harga, cara mempromosikan maupun dalam pendistribusian produknya. Selain kondisi di atas, pemasar juga tidak mengetahui pentingnya untuk mengerti, melayani dan merupakan kebutuhan pelanggan. Untuk itu apa yang harus dilakukan agar produk baru yang launching pertama kali tidak gagal di pasar. Salah satu cara adalah mengetahui kegagalan merek yang benar benar gagal. Serta belajar bagaimana agar tidak gagal dalam memasarkan produk baru. Dalam buku ini akan dikupas tuntas apa strategi launching produk baru agar sukses di pasar beserta contoh kasusnya, yang dimulai dari mendapatkan ide produk baru, menciptakan kemasan yang menjual, apa yang harus dilakukan sebelum memasarkan produk, bagaimana strategi mengembangkan brand baru, bagaimana melakukan Segmentasi, targeting dan positioning, bagaimana menetapkan harga, bagaimana melakukan promosi, bagaimana membangun channel of distribution, melakukan persiapan launching, selling in dan menciptakan selling out, menciptakan kepuasan pelanggan, melakukan evaluasi serta mempertahankan produk yang sukses agar tetap bertahan di pasar. Bacalah buku ini karena ditulis dengan baik dan menggunakan contoh-contoh nyata yang diperoleh oleh sang penulisnya melalui pengalamannya dalam memasarkan produk-produk baru selama berkiprah dalam dunia sales & marketing kurang lebih 22 tahun."
Smart Grid
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Author : Fereidoon P. Sioshansi
language : en
Publisher: Academic Press
Release Date : 2011-10-06
Smart Grid written by Fereidoon P. Sioshansi and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Science categories.
The creation of a flexible, efficient, digitized, dependable and resilient power grid may well be the best route to increasing energy efficiency & security, as well as boosting the potential of renewable & distributed power sources. This book covers smart grids from A-Z, providing a complete treatment of the topic, covering both policy and technology, explaining the most recent innovations supporting its development, and clarifying how the smart grid can support the integration of renewable energy resources. Among the most important topics included are smart metering, renewable energy storage, plug-in hybrids, flexible demand response, strategies for offsetting intermittency issues, micro-grids for off-grid communities, and specific in-depth coverage of wind and solar power integration. The content draws lessons from an international panel of contributors, whose diverse experiences implementing smart grids will help to provide templates for success. Provides critical information on the technological, design and policy issues that must be taken into account to ensure that the smart grid is implemented successfully Demonstrates how smart grids can help utilities adhere to increased renewable portfolio standards Provides examples of successful microgrid/smart metering projects from around the world that can act as templates for developers, operators and investors embarking upon similar projects
Proceedings Of The 2022 International Conference On Economics Smart Finance And Contemporary Trade Esfct 2022
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Author : Faruk Balli
language : en
Publisher: Springer Nature
Release Date : 2022-12-28
Proceedings Of The 2022 International Conference On Economics Smart Finance And Contemporary Trade Esfct 2022 written by Faruk Balli and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-28 with Business & Economics categories.
This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. To adapt to this changing world and China's fast development in the new era, The 2022 International Conference on Economics, Smart Finance and Contemporary Trade to be held in July 2022. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Economics, Smart Finance and Contemporary Trade. This conference aims to boost development of the Greater Bay Area, expand channels of international academic exchange in science and technology, build a sharing platform of academic resources, promote scientific innovation on the global scale, strengthen academic cooperation between China and the outside world, enhance development of new energy and materials and IT, AI, and biomedicine industries. It also aims to encourage exchange of information on frontiers of research in different areas, connect the most advanced academic resources in China and the world, turn research results into industrial solutions, and bring together talents, technologies and capital to boost development.
My Product Management Toolkit
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Author : Marc Abraham
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-07
My Product Management Toolkit written by Marc Abraham and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-07 with categories.
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.
Smart Product Engineering
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Author : Michael Abramovici
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Smart Product Engineering written by Michael Abramovici and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Technology & Engineering categories.
The collection of papers in this book comprises the proceedings of the 23rd CIRP Design Conference held between March 11th and March 13th 2013 at the Ruhr-Universität Bochum in Germany. The event was organized in cooperation with the German Academic Society for Product Development – WiGeP. The focus of the conference was on »Smart Product Engineering«, covering two major aspects of modern product creation: the development of intelligent (“smart”) products as well as the new (“smart”) approach of engineering, explicitly taking into account consistent systems integration. Throughout the 97 papers contained in these proceedings, a range of topics are covered, amongst them the different facets and aspects of what makes a product or an engineering solution “smart”. In addition, the conference papers investigate new ways of engineering for production planning and collaboration towards Smart Product Engineering. The publications provide a solid insight into the pressing issues of modern digital product creation facing increasing challenges in a rapidly changing industrial environment. They also give implicit advice how a “smart” product or engineering solution (processes, methods and tools) needs to be designed and implemented in order to become successful.
Smart Supply Network
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Author : Arkadiusz Kawa
language : en
Publisher: Springer
Release Date : 2018-06-14
Smart Supply Network written by Arkadiusz Kawa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
This book describes approaches, opinions, and concepts for new and emerging solutions and technologies that could be successfully applied in the configuration, optimization and management of supply networks in the highly volatile environment of today’s global economy. It features numerous case studies and quantitative research from different sectors and different countries. The authors, which include academics and managers alike, present tips on technical, organizational, financial and social aspects of implementing the new SMART solution. Dynamic and changing market conditions have made it necessary for companies to act in networks to maintain their competitive position. Accordingly, they have to adapt their own actions to those of other market players, which requires a SMART attitude: today’s supply networks need to be Sustainable, Modern, Adaptive, Robust and innovative Technology-oriented. For example, this concerns making decisions about the extent to which a business model should be green or lean. In turn, these decisions impact logistics, IT, environmental issues and co-operation between suppliers, customers, competitors, and complementors.
Product Lifecycle Management Green And Blue Technologies To Support Smart And Sustainable Organizations
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Author : Osiris Canciglieri Junior
language : en
Publisher: Springer Nature
Release Date : 2022-02-08
Product Lifecycle Management Green And Blue Technologies To Support Smart And Sustainable Organizations written by Osiris Canciglieri Junior and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.
The two-volume set IFIP AICT 639 and 640 constitutes the refereed post-conference proceedings of the 18th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2021, held in Curitiba, Brazil, during July 11-14, 2021. The conference was held virtually due to the COVID-19 crisis. The 107 revised full papers presented in these proceedings were carefully reviewed and selected from 133 submissions. The papers are organized in the following topical sections: Volume I: Sustainability, sustainable development and circular economy; sustainability and information technologies and services; green and blue technologies; AI and blockchain integration with enterprise applications; PLM maturity, PLM implementation and adoption within industry 4.0; and industry 4.0 and emerging technologies: Volume II: Design, education and management; lean, design and innovation technologies; information technology models and design; and models, manufacturing and information technologies and services.
Integrated Reconfigurable Manufacturing Systems And Smart Value Chain
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Author : M. Reza Abdi
language : en
Publisher: Springer
Release Date : 2018-05-30
Integrated Reconfigurable Manufacturing Systems And Smart Value Chain written by M. Reza Abdi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
The book develops manufacturing concepts and applications beyond physical production and towards a wider manufacturing value chain incorporating external stakeholders that include suppliers of raw materials and parts, customers, collaborating manufacturing companies, manufacturing service providers, and environmental organisations. The focal point of the value chain remains as a manufacturing system and its operations whiles flows of parts/materials and information and services across the supply/value chain tiers are taken into account. The book emphasises on the two innovative paradigms of Reconfigurable Manufacturing Systems (RMS) and the 4th industrial revolution (Industry 4.0) along with their incorporated development. RMS, as a relatively new paradigm, has been introduced to meet the requirements of ‘the factories of the future’, which is aimed by Industry 4.0, though introducing greater responsiveness and customised flexibility into production systems, in which changes in product volumes and types occur regularly. Manufacturing responsiveness can be achieved by RMS through reconfiguring the production facilities according to changing demands of products and new market conditions. The book addresses challenges of mass-customisation and dynamic changes in the supply-chain environment by focusing on developing new techniques related to integrability, scalability and re-configurability at a system level and manufacturing readiness in terms of financial and technical feasibility of RMS. It demonstrate the expected impacts of an RMS design on operational performance and its supply/value chain in the current/future manufacturing environment facing dynamic changes in the internal/external circumstances. In order to establish a circular economy through the RMS value chain, an integrated data-based reconfiguration link is introduced to incorporate information sharing amongst the value chain stakeholders and facilitate grouping products into families with allocation of the product families to the corresponding system configurations with optimal product-process allocation. Decision support systems such as multi criteria decision making tools are developed and applied for the selection of product families and optimising product-process configuration. The proposed models are illustrated through real case studies in applicable manufacturing firms.
Smart Labour
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Author : Neel Shah
language : en
Publisher: Neel Shah
Release Date : 2020-08-14
Smart Labour written by Neel Shah and has been published by Neel Shah this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-14 with Business & Economics categories.
Smart Labour is the ultimate career guide for the modern world. The book will help you choose a sustainable career path, identify your strengths, monetise your skills, land a job in an agency, freelance and even start and run your very own company. It is aimed at teaching you practical and tangible skills that’ll help you kickstart your career, increase your revenue, be heard in the marketplace and dominate competition even if you’re an absolute beginner.