Smart Pricing

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Smart Pricing

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Author : Jagmohan Raju
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010-03-11

Smart Pricing written by Jagmohan Raju and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-11 with Business & Economics categories.

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

Summary Smart Pricing

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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-28

Summary Smart Pricing written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.

The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability". This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.

Smart Pricing

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Author : Jagmohan Singh Raju
language : en
Publisher:
Release Date : 2010

Smart Pricing written by Jagmohan Singh Raju and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Pricing categories.

Smart Pricing

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Author : Jagmohan Raju
language : en
Publisher:
Release Date : 1900

Smart Pricing written by Jagmohan Raju and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.

Double Your Price The Strategy And Tactics Of Smart Pricing

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Author : David Falzani
language : en
Publisher: Pearson UK
Release Date : 2023-03-27

Double Your Price The Strategy And Tactics Of Smart Pricing written by David Falzani and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-27 with Business & Economics categories.

Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.

Pricing Guide For Desktop Publishing Services

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Author : Robert C. Brenner
language : en
Publisher:
Release Date : 1993-03-01

Pricing Guide For Desktop Publishing Services written by Robert C. Brenner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-03-01 with Desktop publishing categories.

Smart Data Pricing

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Author : Soumya Sen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-09

Smart Data Pricing written by Soumya Sen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-09 with Technology & Engineering categories.

A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.

Smarter Pricing

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Author : Tony Cram
language : en
Publisher:
Release Date : 2005

Smarter Pricing written by Tony Cram and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business planning categories.

The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricing is a fast and focused companion to practical price management, for executives and marketers in every sector.

Smart Data Pricing

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Author : Soumya Sen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-21

Smarter Pricing

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Author : Tony Cram
language : en
Publisher:
Release Date : 2006

Smarter Pricing written by Tony Cram and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.

Smart Pricing

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