Social Media Branding In The Age Of Obama
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Social Media Branding In The Age Of Obama
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Author : Eric Hamilton
language : en
Publisher: Lulu.com
Release Date : 2010-03-09
Social Media Branding In The Age Of Obama written by Eric Hamilton and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-09 with Social networks categories.
"Social Media Branding in the Age of Obama" is a social media guide designed to help you understand and make the most of the free social media tools available for use on the internet.Barack Obama made history by not only becoming the United States' first African American President, but by using social media technology to get elected. Never has a presidential candidate used the internet and social media so effectively. President Barack Obama used social media web sites such as Facebook, LinkedIN, Twitter, Myspace, Blogger, BlogTalk Radio, YouTube and other web sites as a cohesive, collective social juggernaut.
Branding In Politics
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Author : Lucie Scholz
language : en
Publisher: GRIN Verlag
Release Date : 2012-01-30
Branding In Politics written by Lucie Scholz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-30 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts agree that Obama ́s election victory is largely due to a unique and innovative election campaign which managed to convince voters. The huge efforts to raise funds to cover the costs and the extensive and comprehensive use of social media are considered the main innovations Obama introduced into his campaign. (Qualman, 2009, p. 64; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree on the fact, that “Obama” can be considered a powerful brand: “Brand Obama is a real marketing phe-nomenon. He ́s not only making politics cool, he ́s outpacing Google and iPhone, the icon brands of this century”, states David Jones, CEO of one of the world ́s biggest advertising agencies. (Euro RSCG Brand Momentum Study, 2008) The target of this paper is to analyze from a marketing point of view the mechanisms which helped Barack Obama turn the game around – against initial odds. For this purpose, we will first of all deal with the theoretical bases of brand management. We will examine in detail the characteristic features of a brand in order to answer the question as to what extent the comparison of President Obama to a brand is justified. The subse-quent analysis of the functions of a brand has the purpose to explain in what way brands are capable of increasing a product's (or person’s) perceived value to the customer (or voter).
Yes We Did An Inside Look At How Social Media Built The Obama Brand
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Author : Harfoush
language : en
Publisher:
Release Date : 2009
Yes We Did An Inside Look At How Social Media Built The Obama Brand written by Harfoush and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Tech Empowerment
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Author : Eric Hamilton
language : en
Publisher: Lulu.com
Release Date : 2011-02-01
Tech Empowerment written by Eric Hamilton and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-01 with Computers categories.
This publication is an overview of Google App Inventor with sample applications. Google App Inventor is a Google Labs project and it is based heavily on research in educational computing. Specifically, App Inventor uses the block editor technology which is based on the Open Block Java Library which is used in creating visual blocks programming languages.
Barack Obama S Social Media Lessons For Business
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Author : Brent Leary
language : en
Publisher:
Release Date : 2008
Barack Obama S Social Media Lessons For Business written by Brent Leary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
Social Media
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Author : Hana S. Noor Al-Deen
language : en
Publisher: Lexington Books
Release Date : 2012
Social Media written by Hana S. Noor Al-Deen and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities
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Author : Ekhlassi, Amir
language : en
Publisher: IGI Global
Release Date : 2018-01-12
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities written by Ekhlassi, Amir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Encyclopedia Of Social Media And Politics
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Author : Kerric Harvey
language : en
Publisher: SAGE Publications
Release Date : 2013-12-20
Encyclopedia Of Social Media And Politics written by Kerric Harvey and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-20 with Political Science categories.
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.
Brand Media Strategy
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Author : Antony Young
language : en
Publisher: Palgrave Macmillan
Release Date : 2010-12-21
Brand Media Strategy written by Antony Young and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-21 with Business & Economics categories.
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.
The Social Media President
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Author : J. Katz
language : en
Publisher: Springer
Release Date : 2013-12-18
The Social Media President written by J. Katz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with Political Science categories.
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.