Social Media De Verdade
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Social Media De Verdade
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Author : Maria Carolina Bianchi de Avi Neves
language : pt-BR
Publisher: Editora Intersaberes
Release Date : 2022-06-14
Social Media De Verdade written by Maria Carolina Bianchi de Avi Neves and has been published by Editora Intersaberes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-14 with Business & Economics categories.
As mídias sociais revolucionaram não apenas a comunicação, mas também o comportamento da sociedade no que se refere ao consumo. No ramo dos negócios, elas se tornaram uma importante ferramenta, de modo que as empresas passaram a investir em profissionais do marketing digital para a criação de conteúdos estratégicos.Confira, nesta obra, como desenvolver um bom marketing digital e como implementar uma gestão de mídias sociais eficiente nas organizações, visto que, atualmente, esses canais representam um dos principais motivadores de compra.
Social Media De Verdade
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Author : Maria Carolina Bianchi de Avis Neves
language : pt-BR
Publisher:
Release Date : 2022-06-28
Social Media De Verdade written by Maria Carolina Bianchi de Avis Neves and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.
As mídias sociais revolucionaram não apenas a comunicação, mas também o comportamento da sociedade no que se refere ao consumo. No ramo dos negócios, elas se tornaram uma importante ferramenta, de modo que as empresas passaram a investir em profissionais do marketing digital para a criação de conteúdos estratégicos.Confira, nesta obra, como desenvolver um bom marketing digital e como implementar uma gestão de mídias sociais eficiente nas organizações, visto que, atualmente, esses canais representam um dos principais motivadores de compra.
Political Campaigning In The Information Age
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Author : Solo, Ashu M. G.
language : en
Publisher: IGI Global
Release Date : 2014-05-31
Political Campaigning In The Information Age written by Solo, Ashu M. G. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-31 with Political Science categories.
Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.
New Digital Media Audiovisual Games And Music
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Author :
language : en
Publisher: Editora E-papers
Release Date :
New Digital Media Audiovisual Games And Music written by and has been published by Editora E-papers this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Mnemonic Practices On Social Media
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Author : Ana Lúcia Migowski da Silva
language : en
Publisher: Springer Nature
Release Date : 2023-06-30
Mnemonic Practices On Social Media written by Ana Lúcia Migowski da Silva and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with History categories.
This book reflects on discourses about the Brazilian dictatorship (1964-1985) on social media. It examines entanglements between technological and mnemonic practices regarding this historical period. Following Olick and Robbins’ (1998) Historical Sociology of Mnemonic Practices, the book analyses more than what social actors say about the past. It explores the externalisation of knowledge about the past based on interactions identified on Facebook. Through this platform, it was possible to map and collect posts, comments, and reactions related to the historical period. This sample reveals perceptions and attitudes of social media users toward the past. The book also discusses socio-technical matters grounding mnemonic practices observed on Facebook. The concept of mnemonic affordance served as a conceptual tool for understanding situational elements involved in what users perceive that they can do on Facebook while articulating meanings about the past. The close analysis of two affordances indicates specificities in the performance of mnemonic practices on Facebook. These issues shed light on struggles for legitimacy regarding memories of the dictatorship and their impact on traditional regimes of knowledge and current public affairs in Brazil.
Digital Memory In Brazil
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Author : Leda Balbino
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-06-16
Digital Memory In Brazil written by Leda Balbino and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-16 with Social Science categories.
Digital Memory in Brazil draws on the results of three case studies to determine the strategies and practices applied by the Brazilian far-right government of Bolsonaro (2019-2023) to construct a negationist digital memory of the Brazilian dictatorship.
The Brazilian Truth Commission
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Author : Nina Schneider
language : en
Publisher: Berghahn Books
Release Date : 2019-05-10
The Brazilian Truth Commission written by Nina Schneider and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-10 with Political Science categories.
Bringing together some of the world’s leading scholars, practitioners, and human-rights activists, this groundbreaking volume provides the first systematic analysis of the 2012–2014 Brazilian National Truth Commission. While attentive to the inquiry’s local and national dimensions, it offers an illuminating transnational perspective that considers the Commission’s Latin American regional context and relates it to global efforts for human rights accountability, contributing to a more general and critical reassessment of truth commissions from a variety of viewpoints.
Advertising And Branding Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Digital Influencers E Social Media
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Author : Michael César Silva
language : pt-BR
Publisher: Editora Foco
Release Date : 2024-04-07
Digital Influencers E Social Media written by Michael César Silva and has been published by Editora Foco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-07 with Law categories.
"Como síntese do exposto, explicam os autores em suas considerações finais, que há uma nova organização: 'o mercado de consumo digital, pautado em novos arranjos contratuais, desenvolvimento do comércio eletrônico, veiculação de publicidade digital – em especial com a utilização massiva de marketing de influência –, emprego da inteligência artificial, tratamento de dados pessoais dos consumidores, criação de perfis digitais de consumo e bens digitais ofertados no mercado de consumo. Os digital influencers atuam nas redes sociais pelo contato direto e pessoal com o público, criando uma relação de proximidade por meio da utilização de meios informais especialmente, mediante a produção de conteúdo, em segmentos específicos, com regularidade e credibilidade, alcançando engajamento e alto grau de influência sob o comportamento de seus seguidores e que, por conseguinte, se utilizam dessa relação de confiança para obtenção de remuneração (direita ou indireta) pela realização de atividade publicitária, em seus diversos formatos, nas plataformas digitais.' Com efeito, observa Francesco Galgano (Lex mercatoria, p.239-250) que nesta sociedade a tecnologia industrial é substituída pela técnica contratual, pois em muitos setores o contrato se substituiu à própria lei no papel de organização da sociedade civil. Esta tende a se auto-organizar através de técnicas financeiras. Com isso, a tutela do interesse geral se transforma em um componente do lucro e qualquer proteção ao consumidor se justifica unicamente para o incremento das vendas. A nova lex mercatoria consiste em um direito criado por empreendedores sem a mediação do Poder Legislativo do Estado. A leitura dessa fascinante obra, permitiu-me não apenas acrescer conhecimento, porém compreender a dramática mudança tecnológica como um convite para refletirmos sobre quem somos e como vemos o mundo. Quanto mais pensamos sobre como aproveitar a revolução tecnológica, mais analisamos a nós mesmos e os modelos sociais subjacentes que são incorporados e permitidos por essas tecnologias. E mais oportunidades teremos para moldar a revolução de uma forma que melhore o estado do mundo. Que o leitor possa apreciar da melhor forma o livro Digital Influencers e Social Media de Michael César Silva, Glayder Daywerth Pereira Guimarães e Caio César do Nascimento Barbosa. Parabéns a Editora Foco por trazer ao público um material de tamanha relevância e atualidade". Trecho do prefácio de Nelson Rosenvald
Social Media And Networking Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-07-31
Social Media And Networking Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Social Science categories.
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.