Social Media Isn T Social
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Social Media Isn T Social
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Author : Al Maag
language : en
Publisher: SparkPress
Release Date : 2014-09-30
Social Media Isn T Social written by Al Maag and has been published by SparkPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Biography & Autobiography categories.
With humor and insight born of decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the current C-generation that has grown up with electronic gadgets. Social Media Isn't Social shows why online social media cannot replace face-to-face human connection, and reveals the critical real-life social skills you need to succeed today in business and in life.
The Hype Machine
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Author : Sinan Aral
language : en
Publisher: Currency
Release Date : 2020-09-15
The Hype Machine written by Sinan Aral and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Social Media Is Bullshit
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Author : B. J. Mendelson
language : en
Publisher: St. Martin's Press
Release Date : 2012-09-04
Social Media Is Bullshit written by B. J. Mendelson and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-04 with Business & Economics categories.
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Ten Arguments For Deleting Your Social Media Accounts Right Now
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Author : Jaron Lanier
language : en
Publisher: Henry Holt and Company
Release Date : 2018-05-29
Ten Arguments For Deleting Your Social Media Accounts Right Now written by Jaron Lanier and has been published by Henry Holt and Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with Computers categories.
AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
Breaking The Social Media Prism
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Author : Chris Bail
language : en
Publisher: Princeton University Press
Release Date : 2022-09-27
Breaking The Social Media Prism written by Chris Bail and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Social Science categories.
A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
Why Social Media Is Ruining Your Life
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Author : Katherine Ormerod
language : en
Publisher: Hachette UK
Release Date : 2018-09-20
Why Social Media Is Ruining Your Life written by Katherine Ormerod and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-20 with Computers categories.
Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else's life seem better than yours? Does it feel as if you'll never be good enough? Why Social Media is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spans. Why Social Media is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness. Reviews for Why Social Media is Ruining Your Life: 'This book is a call to arms from the eye of the storm' - Emma Gannon, author of The Multi-Hyphen Method 'Enter Ormerod's vital manual, which will help you navigate social media and turn it not into a weapon, but a useful tool' - Pandora Sykes
The Rough Guide To Social Media For Beginners
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Author : Sean Mahoney
language : en
Publisher: Penguin
Release Date : 2012-07-05
The Rough Guide To Social Media For Beginners written by Sean Mahoney and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-05 with Computers categories.
If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers". Business, leisure and everything in-between is covered and this guide walks the uninitiated through setup to maintenance and gives you the skills to make your pages lively and relevant to the people you know or work with, and the folk you're about to meet or reach out to. The term "social media" covers an ever-expanding suite of apps, blogs and wikis, but this book focuses on the most popular, and personal, forms of social media: Facebook and Twitter. Significant attention is also paid to Google+, the latest direct challenge to Facebook's overwhelming dominance of social networking. Start connecting now with The Rough Guide to Social Media for Beginners. Now available in ePub format.
Social Media 101
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Author : Chris Brogan
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-29
Social Media 101 written by Chris Brogan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Business & Economics categories.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Move Fast And Break Things
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Author : Jonathan Taplin
language : en
Publisher: Hachette UK
Release Date : 2017-04-18
Move Fast And Break Things written by Jonathan Taplin and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-18 with Business & Economics categories.
The book that started the Techlash. A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon, and Google -- that now determine the future of the music, film, television, publishing and news industries. Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content. The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.
In The Shadow Of The Banyan
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Author : Vaddey Ratner
language : en
Publisher: Simon and Schuster
Release Date : 2012-09-13
In The Shadow Of The Banyan written by Vaddey Ratner and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-13 with Fiction categories.
A stunning, powerful debut novel set against the backdrop of the Cambodian War, perfect for fans of Chris Cleave and Chimamanda Ngozi Adichie For seven-year-old Raami, the shattering end of childhood begins with the footsteps of her father returning home in the early dawn hours bringing details of the civil war that has overwhelmed the streets of Phnom Penh, Cambodia's capital. Soon the family's world of carefully guarded royal privilege is swept up in the chaos of revolution and forced exodus. Over the next four years, as she endures the deaths of family members, starvation, and brutal forced labour, Raami clings to the only remaining vestige of childhood - the mythical legends and poems told to her by her father. In a climate of systematic violence where memory is sickness and justification for execution, Raami fights for her improbable survival. Displaying the author's extraordinary gift for language, In the Shadow of the Banyanis testament to the transcendent power of narrative and a brilliantly wrought tale of human resilience. 'In the Shadow of the Banyanis one of the most extraordinary and beautiful acts of storytelling I have ever encountered' Chris Cleave, author of The Other Hand 'Ratner is a fearless writer, and the novel explores important themes such as power, the relationship between love and guilt, and class. Most remarkably, it depicts the lives of characters forced to live in extreme circumstances, and investigates how that changes them. To read In the Shadow of the Banyan is to be left with a profound sense of being witness to a tragedy of history' Guardian 'This is an extraordinary debut … as beautiful as it is heartbreaking' Mail on Sunday