Social Media Storytelling Raccontarsi Online
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Social Media Storytelling Raccontarsi Online
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Author : Emanuele M. Barboni Dalla Costa
language : it
Publisher:
Release Date : 2021
Social Media Storytelling Raccontarsi Online written by Emanuele M. Barboni Dalla Costa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Social Media Storytelling Raccontarsi Online
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Author : Emanuele M. Barboni Dalla Costa
language : it
Publisher: EBC Edizioni
Release Date : 2021-12-24
Social Media Storytelling Raccontarsi Online written by Emanuele M. Barboni Dalla Costa and has been published by EBC Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-24 with Business & Economics categories.
Scopri il potere del Social Media Storytelling per aumentare la tua visibilità online e creare connessioni emozionali autentiche con il tuo pubblico! Se sei un web copywriter, social media manager, imprenditore o semplicemente un creativo che si avvicina a questa affascinante disciplina, allora hai trovato quello che fa per te: un piccolo e prezioso manuale che ti guiderà passo dopo passo nel mondo dello storytelling online. I vantaggi di utilizzare lo storytelling nelle tue strategie di comunicazione sono infiniti. Ecco come può trasformare la tua presenza online: 1. Potenzia il tuo personal branding: Con lo storytelling, puoi dare vita alla tua storia personale o aziendale in modo unico e coinvolgente. Questo ti permetterà di differenziarti dalla concorrenza e lasciare un’impronta duratura nella mente dei tuoi follower. 2. Migliora le tue abilità di public speaking in video: Grazie a una narrazione ben strutturata, sarai in grado di conquistare l’attenzione del tuo pubblico anche attraverso i video. Impara i meccanismi che stanno alla base di una corretta narrazione online e diventa un vero maestro del public speaking. 3. Aumenta il posizionamento del tuo marchio nella mente dei follower: Le storie coinvolgenti creano connessioni emozionali profonde con il pubblico. Attraverso il social media storytelling, potrai migliorare il posizionamento del tuo marchio nella mente dei tuoi follower, rendendolo più riconoscibile e memorabile. Cosa imparerai con il nostro manuale: Struttura la tua storia personale o aziendale: Ti aiuteremo a rendere la tua storia unica e autentica, utilizzando gli archetipi giusti e i meccanismi narrativi coinvolgenti. Crea relazioni emozionali durature con i tuoi seguaci: Impara come estrapolare il tuo potenziale narrativo per creare una connessione empatica e duratura con il tuo pubblico. Utilizza gli hashtag per migliorare la visibilità: Scopri come sfruttare gli hashtag in modo strategico per aumentare la visibilità dei tuoi contenuti online. Scegli il corretto registro linguistico: Impara a comunicare nel modo giusto, scegliendo il registro linguistico più adatto alla tua audience e al tuo obiettivo di comunicazione. Copywriting Emozionale: Approfondisci le tecniche che ti permetteranno di scrivere testi persuasivi ed emozionali che catturano l’attenzione del lettore. Incentiva la condivisione dei tuoi contenuti: Scopri come creare rubriche e contenuti riconoscibili che stimolano l’interazione e la condivisione da parte del tuo pubblico. Pronto a scoprire tutto ciò che lo storytelling online può fare per te? Non perdere l’opportunità di trasformarti in un vero esperto di social media storytelling! Acquista ora il nostro manuale e inizia a creare connessioni autentiche, migliorare la tua presenza online e far crescere il tuo marchio come mai prima d’ora.
Social Media Storytelling
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Author : Marie Elisabeth Mueller
language : en
Publisher: Routledge
Release Date : 2022-07-29
Social Media Storytelling written by Marie Elisabeth Mueller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-29 with categories.
Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand, and improving follower counts across the social web, including main platforms as Twitter, Snapchat, TikTok, Instagram and Facebook. Taking a DIY approach, the authors guide readers through which platforms are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building, and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media, and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.
Stories And Social Media
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Author : Ruth E. Page
language : en
Publisher: Routledge
Release Date : 2013-03-01
Stories And Social Media written by Ruth E. Page and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Language Arts & Disciplines categories.
This book examines everyday stories of personal experience that are published online in contemporary forms of social media. Taking examples from discussion boards, blogs, social network sites, microblogging sites, wikis, collaborative and participatory storytelling projects, Ruth Page explores how new and existing narrative genres are being (re)shaped in different online contexts. The book shows how the characteristics of social media, which emphasize recency, interpersonal connection and mobile distribution, amplify or reverse different aspects of canonical storytelling. The new storytelling patterns which emerge provide a fresh perspective on some of the key concepts in narrative research: structure, evaluation and the location of speaker and audience in time and space. The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences - identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories. Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.
Raccontarsi Online
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Author : Fulvio Julita
language : it
Publisher: HOEPLI EDITORE
Release Date : 2021-06-04T02:00:00+02:00
Raccontarsi Online written by Fulvio Julita and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04T02:00:00+02:00 with Business & Economics categories.
Come raccontare il lavoro di un libero professionista? Come può farlo una piccola impresa, attingendo dal proprio patrimonio di storie, conoscenza e valori? Come usare Internet e i social media per guadagnare visibilità, coltivare reputazione, trovare nuovi clienti? Leggendo questo libro troverete le risposte che cercate, imparando innanzitutto a riconoscere il valore del raccontare le imprese, al di là delle loro dimensioni. Seguendo passo dopo passo l’autore scoprirete come organizzare la narrazione di idee, problemi risolti ai clienti e imprevisti di ogni giorno. Le storie diventeranno il propellente a costo zero per le vostre strategie di marketing, per stabilire rapporti e raggiungere i traguardi a cui aspirate come imprenditori o professionisti. In questo viaggio, la tecnologia sarà un vostro alleato: Internet, i motori di ricerca, i social media, le email, i messaggi e i podcast sono tutte occasioni di visibilità per i vostri racconti. Lasciatevi accompagnare dall’autore tra i segreti e i metodi dello storytelling: quelli per dare forma ai contenuti (con la scrittura, la fotografia e i video) e quelli per gestire un intero piano editoriale. Alla fine di questa avventura vi sentirete più forti, creativi e pronti a sfidare i mercati. Perché questo è quello che succede quando offrite alle storie spazi e modi per portarvi lontano.
Storytelling
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Author : Daniel Anderson
language : en
Publisher: Independently Published
Release Date : 2019-06-10
Storytelling written by Daniel Anderson and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with categories.
Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading... Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives? Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on. Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would. If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages. If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you. In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services. Here's what you're going to discover in Storytelling: 3 "nuke-level" powerful tips to help you craft a compelling business story The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience How to create the best brand image for your business and leave your competitors in the dust How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business How to master the art of using storytelling for effective presentations Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut The eight building blocks to help you make your brand's story highly relatable and induce trust ...and tons more! Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever. Ready to learn more? Scroll up and click the "add to cart" button to buy now!
Mastering Story Community And Influence
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Author : Jay Oatway
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-19
Mastering Story Community And Influence written by Jay Oatway and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-19 with Business & Economics categories.
Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies
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Author : Hernández-Santaolalla, Víctor
language : en
Publisher: IGI Global
Release Date : 2020-04-24
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies written by Hernández-Santaolalla, Víctor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Telling Your Story Online
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Author : Emanuele M. Barboni Dalla Costa
language : en
Publisher: EBC Edizioni
Release Date : 2021-12-22
Telling Your Story Online written by Emanuele M. Barboni Dalla Costa and has been published by EBC Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
Discover the power of Social Media Storytelling to increase your online visibility and create authentic emotional connections with your audience! If you are a web copywriter, social media manager, entrepreneur, or simply a creative individual venturing into this fascinating discipline, then you have found just what you need: a small yet invaluable guide that will walk you through the world of online storytelling. The benefits of incorporating storytelling into your communication strategies are endless. Here’s how it can transform your online presence: 1. Boost your personal branding: With storytelling, you can breathe life into your personal or brand story in a unique and engaging way. This will set you apart from the competition and leave a lasting impression in the minds of your followers. 2. Improve your video public speaking skills: Through well-structured narratives, you’ll be able to captivate your audience even through videos. Learn the mechanisms behind effective online storytelling and become a true master of public speaking. 3. Enhance brand positioning in the minds of followers: Engaging stories create deep emotional connections with the audience. Through social media storytelling, you can improve the positioning of your brand in the minds of your followers, making it more recognizable and memorable. What will you learn from our guide: Structure your personal or brand story: We’ll help you make your story unique and authentic by using appropriate archetypes and captivating narrative techniques. Build lasting emotional relationships with your followers: Learn how to harness your narrative potential to create empathetic and lasting connections with your audience. Utilize hashtags for improved visibility: Discover strategic ways to leverage hashtags to increase the visibility of your online content. Choose the right linguistic register: Learn to communicate effectively by selecting the most suitable linguistic register for your target audience and communication goals. Emotional Copywriting: Dive deeper into techniques that will empower you to write persuasive and emotionally captivating texts that grab the reader’s attention. Encourage content sharing: Uncover methods to create recognizable columns and content that stimulate interaction and sharing from your audience. Are you ready to unlock all that online storytelling can do for you? Don’t miss the opportunity to become an expert in social media storytelling! Purchase our guide now and start creating authentic connections, improving your online presence, and growing your brand like never before.
How To Be A Great Storyteller Online
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Author : Bhavik Sarkhedi
language : en
Publisher: Bhavik Sarkhedi
Release Date : 2021-07-31
How To Be A Great Storyteller Online written by Bhavik Sarkhedi and has been published by Bhavik Sarkhedi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with Business & Economics categories.
Storytelling is pretty much the most basic and important way of communication since ancient times. One has always conveyed a piece of information through storytelling. The concept of storytelling is not difficult to understand, it is clear; it is simple to tell a story. Now, telling a story to describe something in a better and more convenient manner is art. Storytelling is used to reach the masses and make the subject much easier to comprehend. In ancient times, all the cave dwellers used pigment to paint on walls with their hands to create stories and myths. The ancient Greeks carved their language into walls to tell how history was moving forward. The Chauvet cave in France is the oldest representation of storytelling. It was found thus far, dating to 36,000 years ago. The storytelling there is about the cave paintings that are believed to tell the story of a volcanic eruption, according to many articles published online. In today’s era, storytelling is yet another very crucial method of disseminating information. Also, it is vividly clear that the internet is a part of our lives. The internet answers so many things, the maximum topics we want to know the answers for. Now, culminating these very important methods, storytelling and the internet, it makes the writer powerful enough to reach the maximum number of people and tell them the concept or the message or the information via storytelling. It makes the writer’s work reach as many people as possible; hence, the storytelling technique makes it easier for the readers to understand and relate to the writer’s work.