Social Networks And The Economics Of Sports

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Social Networks And The Economics Of Sports

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Author : Panos M. Pardalos
language : en
Publisher: Springer
Release Date : 2014-08-21

Social Networks And The Economics Of Sports written by Panos M. Pardalos and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-21 with Business & Economics categories.

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. In particular the book contains research papers and reviews addressing the following issues: social network tools for player selection, movement and pricing in team sports, methods for ranking teams and evaluating players' performance, economics and marketing issues related to sports clubs, techniques for predicting outcomes of sports competitions, optimal strategies in sports, scheduling and managing sports tournaments, optimal referee assignment techniques and the economics and marketing of sports entertainment.

The Economics Of Sport And The Media

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Author : Claude Jeanrenaud
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006-01-01

The Economics Of Sport And The Media written by Claude Jeanrenaud and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Business & Economics categories.

'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies

When Sport Meets Business

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Author : Ulrik Wagner
language : en
Publisher: SAGE
Release Date : 2016-10-19

When Sport Meets Business written by Ulrik Wagner and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-19 with Sports & Recreation categories.

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Brand Platform In The Professional Sport Industry

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Author : Jingxuan Zheng
language : en
Publisher: Springer
Release Date : 2018-05-17

Brand Platform In The Professional Sport Industry written by Jingxuan Zheng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Business & Economics categories.

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into the market. By integrating platform theory with the Service Dominant Logic (SDL) of marketing we describe how the multi-sided market of professional sports is evolving into a platform ecosystem, and the role of its most important customers – the fans – will also evolve from end users, to value co-creators, complementors and innovators. This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports marketing.

Social Network Analysis In Sport Research

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Author : Marion E. Hambrick
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-03-27

Social Network Analysis In Sport Research written by Marion E. Hambrick and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-27 with Social Science categories.

Social network analysis is a methodological tool used to investigate social networks, or collections of individuals, groups, or organizations and their shared relationships. Sport researchers increasingly have applied social network analysis to a variety of sport contexts, from team interactions among players and coaches to tailgating among fans to mega sporting events and their organizers and other stakeholders. An opportunity now exists to expand this research and generate new insights regarding myriad sport contexts and applications. This book provides an overview of the growing body of social network analysis research in sport. Additionally, it offers practical guidance for applying social network analysis within different sport settings and for using this methodology with new research applications.

Sport Entrepreneurship

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Author : Vanessa Ratten
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-08-25

Sport Entrepreneurship written by Vanessa Ratten and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.

Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.

Public Relations Social Media And Sports

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Author : Marc Andre Lenhard
language : de
Publisher:
Release Date : 2017-07-26

Public Relations Social Media And Sports written by Marc Andre Lenhard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-26 with categories.

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Medienokonomie, -management, Note: 1,3, University of Newcastle upon Tyne (Sport Economics), Sprache: Deutsch, Abstract: This essay tries to identify the relation between social media and public relations, the opportunities social media offers and the challenges it bears. Furthermore, it attempts to emphasize the meaning of social media for the work of contemporary sport managers with public relations responsibilities by analysing different studies about the use of social media and by considering social media websites of well-known sports companies. In times of globalisation and worldwide interconnectedness, traditional media, such as magazines and newspapers, lose ground. People work and communicate differently nowadays, using social media and mobile applications as daily platforms of communication and networking. Social media is not only increasing in importance for private people and businesses, especially the sports industry seems to benefit from this digital development. What does the term 'social media' exactly mean and why does it play such an important role in our today's life? Social media can be broadly defined as websites and applications that enable users to create and share content or participate in social networking. The rise in popularity of social media websites such as Twitter, Facebook or Linked-in is tremendous. Sports clubs are realising that using social media is the future and allows improving and extending their businesses. According to Briones, Kuch, Liu and Jin (2011), "practicing public relations through social media is effective and necessary in the emerging digital age" and the understanding and application of social media practices helps to build strong, lasting relationships. The Chartered Institute of Public Relations (no date) defines public relations as: "the deliberate, planned and sustained effort to establish maintain mutual understanding between an organis

The Global Economics Of Sport

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Author : Chris Gratton
language : en
Publisher: Routledge
Release Date : 2012-08-21

The Global Economics Of Sport written by Chris Gratton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Sports & Recreation categories.

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

The Global Sport Economy

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Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2019-05-29

The Global Sport Economy written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-29 with Business & Economics categories.

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Social And Economic Networks

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Author : Matthew O. Jackson
language : en
Publisher: Princeton University Press
Release Date : 2010-11-01

Social And Economic Networks written by Matthew O. Jackson and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.

Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function. This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business.