Social Tv
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Social Tv
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Author : Mike Proulx
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-26
Social Tv written by Mike Proulx and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Social Tv
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Author : Cory Barker
language : en
Publisher: Univ. Press of Mississippi
Release Date : 2022-06-27
Social Tv written by Cory Barker and has been published by Univ. Press of Mississippi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-27 with Performing Arts categories.
Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.
Social Tv
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Author : Cory Barker
language : en
Publisher: Univ. Press of Mississippi
Release Date : 2022-07-15
Social Tv written by Cory Barker and has been published by Univ. Press of Mississippi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Performing Arts categories.
On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.
User Centric Media
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Author : Petros Daras
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-02
User Centric Media written by Petros Daras and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-02 with Computers categories.
This book constitutes the thoroughly refereed post-conference proceedings of the First International Conference, UCMedia 2009, which was held on 9-11 December 2009 at Hotel Novotel Venezia Mestre Castellana in Venice, Italy. The conference`s focus was on forms and production, delivery, access, discovery and consumption of user centric media. After a thorough review process of the papers received, 23 were accepted from open call for the main conference and 20 papers for the workshops.
Television Social Media And Fan Culture
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Author : Alison F. Slade
language : en
Publisher: Lexington Books
Release Date : 2015-11-11
Television Social Media And Fan Culture written by Alison F. Slade and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-11 with Language Arts & Disciplines categories.
Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The contributors explore a diverse array of television personalities, shows, media outlets, and fan activities in their analysis, including: Jon Stewart, Stephen Colbert, and Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The Man from U.N.C.L.E.; as well as ESPN’s TrueHoop Network and Yahoo’s Ball Don’t Lie; and cosplay.
Social Tv
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Author : Conrad Diefenbach
language : de
Publisher: LIT Verlag Münster
Release Date : 2018-01-24
Social Tv written by Conrad Diefenbach and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-24 with categories.
Fernsehen war schon immer ein soziales Medium, das in Gemeinschaft genutzt und uber dessen Inhalte sich mit anderen Personen ausgetauscht wurde. DUrch den Medienwandel und die daraus resultierenden neuen Rezeptionsweisen wurde dieser soziale Aspekt des Fernsehens abgeschwacht. DIe parallele Nutzung von Fernsehen und Internet hingegen hat stark zugenommen. ZUschauer tauschen sich haufig mit Freunden oder anderen Zuschauern via Social Networks uber das Gesehene aus. DIeses Phanomen wird als "Social TV" bezeichnet. ES stellt sich die Frage, wie die Nutzung von Social TV und deren Motivation das soziale Erlebnis Fernsehen beeinflusst. KAnn Social TV das soziale Fernsehen revolutionieren? Zur Beantwortung dieser Frage wurden eine quantitative Onlinebefragung von Social-TV-Nutzern sowie qualitative Interviews mit deutschen TV-Sendern durchgefuhrt.
Social Tv
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Author : Cory Barker
language : en
Publisher:
Release Date : 2022
Social Tv written by Cory Barker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Mass media categories.
"On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries' utopian vision for a multiscreen and communal live TV experience. In Social TV: Multiscreen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised-but failed to deliver-a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multiscreen campaigns have shifted away from a focus on live TV and toward all-day "content" streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life"--
Motivation Zur Nutzung Von Social Tv Eine Untersung Auf Grundlage Der Grounded Theory
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Author : Kathrin Womser
language : de
Publisher: disserta Verlag
Release Date : 2015-09
Motivation Zur Nutzung Von Social Tv Eine Untersung Auf Grundlage Der Grounded Theory written by Kathrin Womser and has been published by disserta Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09 with Social Science categories.
Der Begriff Social TV ist derzeit allgegenwärtig. Immer mehr Zuschauer nutzen die Möglichkeit, sich während des Fernsehens über das Programm auszutauschen oder sich weitergehend über die Sendung zu informieren. Dieses Bedürfnis wird von Sendern aufgegriff
Digitized
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Author : Gali Einav
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-02-08
Digitized written by Gali Einav and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-08 with Business & Economics categories.
Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.
Implementing Etsi Standardised Rtcp Based Interdestination Media Synchronization
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Author : Torsten Löbner
language : en
Publisher: diplom.de
Release Date : 2011-09-14
Implementing Etsi Standardised Rtcp Based Interdestination Media Synchronization written by Torsten Löbner and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-14 with Language Arts & Disciplines categories.
Inhaltsangabe:Introduction: This thesis represents the results of my research in synchronization of television during my graduation project. I will describe a solution, which is actually standardized and give a solution on how to implement it in this document. It is a pleasure to thank the people who made this thesis possible. First of all these are my supervisors Oskar van Deventer and Michael Maruschke, who supported me by reviewing my work and discussion on content. I also would like to thank Ray van Brandenburg and Hans Stokking, who were always open for discussion. This work was done at TNO Information and communication technology. The part of TNO this thesis is placed has its main research topic in media technologies and content delivery systems. Research is done in cooperation with Dutch and international companies as well, as with international research groups. TNO is also a member in the NGNLab project, which main purpose is Next Generation Networks and topics related to that. The purpose of this thesis is to create a proof of concept of the synchronization system for IPTV described by ETSI TS 182 027 [2] and ETSI TS 183 063 [1] by using the protocol extension to RTCP from ETSI TS 183 063 Annex W. During planing, implementation and evaluation specifications have to be proofed and requirements, for a sufficient work have to be generated, if the standardized environment is not clear defined on some part of the implementation or not sufficient. This document should give the reader an overview of the necessary requirements and the way of development of the proof of concept. This thesis is divided into seven chapters. The first chapters are the theoretical base, followed by the planing and evaluation of the prototyped IDMS system. In chapter two an overview of the thesis background and necessary protocols needed for communication is given. This is completed by a description of the network framework, which will be the platform for the synchronization approach. The extension for television usage of the network described in chapter two is explained in chapter three. The Software analyzed for the usage in the prototyped implementation is described in chapter four. The necessary modifications and extensions to this software and structure of the applications used to build the environment for the described implementation completes the theoretical part of the thesis. Chapter five shows these software planing. Chapter six gives and overview of [...]