Social Virality
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Social Virality
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Author : Emanuele M. Barboni Dalla Costa
language : en
Publisher: EBC Edizioni
Release Date : 2021-02-16
Social Virality written by Emanuele M. Barboni Dalla Costa and has been published by EBC Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Psychology categories.
Social Virality: Creating Compelling, Innovative, and Emotionally Charged Content Are you ready to unlock the secrets of creating magnetic stories that captivate and engage your audience? Look no further than “Social Virality,” the book that will empower you to effortlessly spread your ideas and story to a global audience. Here’s what you’ll discover within the pages of this captivating read: Understanding the Concept of Viral Spread: Gain insights into how you can leverage modern technology to easily disseminate your ideas and reach an unprecedented number of people worldwide. Emotional Engagement: Empathy, Stimuli, Feelings: Learn how to craft content that triggers intense emotions within your readers, forging a powerful connection with them and leaving a lasting impact. Unearthing the Creative Idea That Works: Unleash your creativity as you uncover proven techniques for generating innovative ideas that captivate your target audience and have the potential to go viral. Sideways Actions to Achieve Goals: Explore unconventional strategies that will help you achieve your objectives in ways that may surprise even you. Monetizing Successful Stories: Discover effective methods for transforming a successful story into tangible financial returns, enabling you to capitalize on its popularity and create lucrative opportunities. Format Replicability and Parodies: Dive into the concept of replicability for your stories while also learning how to navigate any parodies or imitations that may arise along the way. Talent and Originality: What Makes You Special?: Embrace what sets you apart from others by harnessing your unique talents and originality, ensuring that your voice stands out amidst the noise. Driving Sharing Behavior: The Currency of Social Validation: Tap into psychological triggers that incentivize people to share your stories, ultimately creating a powerful social currency around your content. Generating Word-of-Mouth with Strong and Frequent Stimuli: Learn how to generate strong and consistent word-of-mouth by providing stimuli that resonate deeply with your audience. Prepare to embark on a journey into the realms of sociology, psychology, and marketing as you uncover the strategies necessary to spread your story like wildfire. Purchase “Social Virality” today and start creating content that will captivate the world!
Going Viral
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Author : Karine Nahon
language : en
Publisher: Polity
Release Date : 2013-11-25
Going Viral written by Karine Nahon and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-25 with Computers categories.
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Journalism In The Age Of Virality
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Author : M. A Rauf
language : en
Publisher:
Release Date : 2023-11-07
Journalism In The Age Of Virality written by M. A Rauf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Language Arts & Disciplines categories.
Social Media's Impact on Journalism in the Age of Virality First Off The rise of social media platforms has had a significant impact on how news is created, shared, and consumed in the digital age, drastically altering the landscape of journalism. Traditional journalism has clashed with the rapid, unfiltered, and frequently chaotic world of social media. Traditional journalism is defined by rigorous fact-checking, in-depth reporting, and editorial oversight. Social media has an unquestionable and revolutionary impact on journalism in this virality-era as information travels at a never-before-seen pace and scope. This introduction, which is 1,000 words long, explores the various ways that social media has affected journalism. It looks at how social media has changed the way that news is produced, how journalists and their viewers interact, and how journalism's ethics and trustworthiness are tested in a world where accuracy is frequently subordinated to virality. Journalism's Digital Revolution The journalism sector has seen tremendous transformation as a result of the digital era. There is ample evidence of the shift from print to digital media, the emergence of multimedia narrative, and the breakdown of conventional income structures. But the rise of social media has been the real game-changer. Social media sites like Facebook, Twitter, Instagram, and YouTube have not only completely changed the way the public views and interacts with news, but they have also completely reshaped how it is delivered.
Viral Marketing And Social Networks
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Author : Maria Petrescu
language : en
Publisher: Business Expert Press
Release Date : 2014-05-21
Viral Marketing And Social Networks written by Maria Petrescu and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-21 with Business & Economics categories.
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign
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Author : Sven Wilde
language : en
Publisher: Diplomica Verlag
Release Date : 2013-06
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign written by Sven Wilde and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Virality
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Author : Tony D. Sampson
language : en
Publisher: U of Minnesota Press
Release Date : 2012
Virality written by Tony D. Sampson and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Philosophy categories.
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.
Socially Viral
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Author : Raymond Wayne
language : en
Publisher: Estalontech
Release Date : 2018-12-17
Socially Viral written by Raymond Wayne and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Business & Economics categories.
Being Socially VIRAL Works Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer. Online business owners and internet marketers alike understand the important role viral marketing plays in the success of their businesses today. Social media networks have become just as much about business as they are about pleasure. Facebook, Twitter, Pinterest , LinkedIn, YouTube and other key players are now joining us in the boardroom and in sales meetings. Blogs are replacing news media in many ways, and we must adapt our marketing approach to become players in this game. Being Socially Viral is inherently self-serving . To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution. With a little bit of creativity and a true understanding of your target market, viral marketing has the ability to skyrocket your business to new heights. Not only should you consider the favor of your current customer base, but approach your viral marketing campaign in such a way that encourages – and makes them want to – share your business with others. . So, learn to engage in your viral marketing campaign. Be social on social networks, share others information and they in turn, will share yours. Viral marketing is a give and take and the more you give, the more you will get. There is an unspoken set of expectations that accompany viral marketing, and the most important of all is to respect those you are marketing to. If you do, they will recognize that and most likely help you on your way to going viral.
Fake News In An Era Of Social Media
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Author : Yasmin Ibrahim
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-01-29
Fake News In An Era Of Social Media written by Yasmin Ibrahim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Social Science categories.
Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.
Online Virality
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Author : Valérie Schafer, Fred Pailler
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-04-13
Online Virality written by Valérie Schafer, Fred Pailler and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-13 with categories.
Have You Seen This
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Author : Nikai Morales
language : en
Publisher:
Release Date : 2023
Have You Seen This written by Nikai Morales and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This study aimed to explore whether young adults use the motivations described in uses and gratifications theory to decide whether to engage with viral media. Participants responded to questions involving social media behaviors, media credibility, and perceptions of social media virality. They were then exposed to one of two clips involving people who have positive and negative experiences with social media virality. After exposure, respondents completed additional questions to gauge any changes in perceptions of social media virality. This research revealed that respondents agreed with some statements involving the selected uses and gratifications motivations. This study also revealed that respondents who saw the positive viral experience video agreed more with some beliefs about social media virality in comparison to the respondents who saw the negative video.