Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign
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Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign
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Author : Sven Wilde
language : en
Publisher: Diplomica Verlag
Release Date : 2013-06
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign written by Sven Wilde and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Viral Marketing Within Social Networking Sites
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Author : Sven Wilde
language : en
Publisher:
Release Date : 2013-09
Viral Marketing Within Social Networking Sites written by Sven Wilde and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Siegen (Fakultat III), language: English, abstract: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this a variety of different definitions were analysed to set up a practical definition for this thesis. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns, and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data from which to analyse Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing, as well as the preferred types of Viral Marketing messages are illustrated and should help to understand how to create and design an effective Viral Marketing Campaign.
Viral Marketing And Social Networks
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Author : Maria Petrescu
language : en
Publisher: Business Expert Press
Release Date : 2014-05-21
Viral Marketing And Social Networks written by Maria Petrescu and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-21 with Business & Economics categories.
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
Viral Marketing Explained
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Author : Can Akdeniz
language : en
Publisher: Can Akdeniz
Release Date : 2015-03-05
Viral Marketing Explained written by Can Akdeniz and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Business & Economics categories.
In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!
30 Strategies Of Viral Marketing
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Author : Anthony Boethius
language : en
Publisher: Lulu.com
Release Date : 2016-08-06
30 Strategies Of Viral Marketing written by Anthony Boethius and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-06 with Computers categories.
Viral marketing allows you to receive millions of visits to your website, thousands of new customers in a short time, by conveying your brand/product with minimal effort because it will be others to virally spread your message it. This book provides you with 30 different strategies and tips to be able to create new viral campaigns: using Facebook, videos, greeting cards, Twitter, Reddit, Youtube, e-books, SEO tools, articles and more. Learn how to promote your products on social web virally, reach millions of visitors in a short time, increase your sales and create your winning business today.
Viral Marketing A Crucial New Dimension In 21st Century Marketing
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Author : Michael Bryce
language : en
Publisher: GRIN Verlag
Release Date : 2004-12-13
Viral Marketing A Crucial New Dimension In 21st Century Marketing written by Michael Bryce and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-13 with Business & Economics categories.
Diploma Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0 (A), University of Applied Sciences Mittweida, language: English, abstract: “Markets today are changing fast. Price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalization, deregulation, privatization... the list goes on. And it is not only markets that are changing, but the technologies that support them: e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing. It is imperative that companies think through the revolutionary impact of these new technologies.” The above quotation illustrates two essential considerations for marketers operating in the 21st century. Firstly, it emphasises that in today’s marketing world the way companies communicate with their customers as well as how customers interact with each other have changed significantly. Secondly, it points to a key implication of these changes – the necessity for companies to find innovative ways of embracing these new technologies and of dealing with the changes in a manner that supports their corporate objectives. These revolutionary changes are due first and foremost to the advent of the Internet. Following the initial stages of its development, in which it generated exuberant excitement and exaggerated expectations among companies and consumers alike, it has evolved into an important distribution and communication channel for a large number of companies. Great significance now attaches to the Internet as an integral part of many companies’ promotional activities. At the same time consumers have become savvier in the use of the Internet; they appreciate that having more information at their fingertips puts them in a significantly better purchasing position: “Buyers today can compare prices and product attributes in a matter of seconds. They are only a click away from comparing competitors’ prices and can even name the price they want to pay for a hotel room, airline ticket or a mortgage and see whether any willing suppliers respond. Furthermore they can enter a chat room about an area of common interest and exchange information and opinions.”
This Is Marketing
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Author : T. L. Barnard
language : en
Publisher: Zen Mastery Srl
Release Date : 2020-12-16
This Is Marketing written by T. L. Barnard and has been published by Zen Mastery Srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-16 with categories.
This is Marketing: The Ultimate Guide on How You Can Launch a Viral Marketing Campaign, Discover Viral Marketing Tips and Effective Methods to Launch a Successful Campaign You often hear the phrase "it went viral" nowadays. If you're a marketer or even a social media user, you probably have an idea what going viral means. Marketers are doing viral marketing because they aspire for their business or brand to go viral meaning to be shared rapidly to as many people as possible. Viral marketing is difficult and some even think it could be impossible. Some marketers think it involves spending a lot of money but still requires a lot of luck to work. But there are viral marketing techniques you can do in order to attract more traffic and sales to your website. This book will teach you all about the most used and effective viral techniques that are being used by most marketers when producing successful viral campaigns. You will discover the difference between viral marketing and viral buzz. You will learn how to come up with the perfect balance of content, and timing. This book will discuss the following topics in-depth: About the Viral Buzz The Little Tools Utilizing Your Emails Practical Ways to Go Viral Viral and Video Your Own Viral Video Show Tagging and Scripts Discussion Boards and Forums For viral marketing to work, the main factor is to get people to talk about you or your brand. You need to give them excellent content that would make them excited to talk about you. If you want to discover more about viral marketing techniques and strategies for your business, scroll up and click "add to cart" now.
Viral Marketing
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Author : Adam Torbert
language : en
Publisher:
Release Date : 2019-09-12
Viral Marketing written by Adam Torbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with categories.
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Content is the cornerstone of effective viral marketing, there's no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go. However, the majority of people who have a go at viral marketing don't really have a clue about how to make things happen and they overlook the fact that niche networks already exist. Fortunately for you, you don't need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day. In this book, you can expect to learn: -The reason why content goes viral -What it takes for viral marketing to be successful -How to draw in a bunch of sources from all around the web -How to make the most out of your viral marketing while doing less work -And a lot more... Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once. If you're ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
If Social Viral Marketing Doesn T Make Dollars It Doesn T Make Sense
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Author : Dwayne Anderson
language : en
Publisher: Estalontech
Release Date : 2018-05-10
If Social Viral Marketing Doesn T Make Dollars It Doesn T Make Sense written by Dwayne Anderson and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Business & Economics categories.
“ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense
The Role Of Viral Advertising In Brand Equity Building
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Author : Fotini Mastroianni
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-03
The Role Of Viral Advertising In Brand Equity Building written by Fotini Mastroianni and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Business & Economics categories.
Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper presents the role of viral marketing in building brand equity. There are many well known theories that are generally accepted regarding brand equity. Although these theories are quite old, they are still used in academic research. According to Keller (1993:39): “Brand equity is defined in terms of the marketing effects uniquely attributable to the brand”. Aaker elaborated the brand equity dimensions, however, his theories do not explain what the direct causes of brand equity are. The present study is based on the existing theories on brand equity and viral marketing and provides new insights developed for the football players. There are limited research and theories on this case. The focus of the study will be on brand equity which is developed when the consumer knows the brand. The other dimensions of brand equity such as brand loyalty and perceived quality are created when the consumers know the brand. The present thesis, in particular, does not focus on the effects of brand equity but it is mostly concerned with brand awareness. This applies in case of football players and consequently, it results in a deeper comprehension on how important brand awareness is for the development of brand equity. The present thesis focuses on a relatively new topic which is word-of-mouth through the Internet, in other words, viral marketing. Although, in recent years, there are many studies on viral marketing, however, there is little known on how effective viral marketing is and the extent on which it influences the actual behavior of the consumer. This thesis will provide a better understanding on the extent of viral marketing effectiveness on brand awareness and equity which will help in explaining if viral marketing is a useful tool to use to develop brand awareness which in its turn will result in brand equity. All relevant marketing theories regarding viral marketing and brand equity are used as a theoretical reference when the football players branding practices are being assessed and explained. Developing a real brand is important for a football player to continue his business career when his athletic career ends.