Viral Marketing Explained
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Viral Marketing Explained
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Author : Can Akdeniz
language : en
Publisher: Can Akdeniz
Release Date : 2015-03-05
Viral Marketing Explained written by Can Akdeniz and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Business & Economics categories.
In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!
Viral Marketing Explained In Plain English
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Author : Createspace Independent Pub
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-03-23
Viral Marketing Explained In Plain English written by Createspace Independent Pub and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with categories.
Viral marketing is like a sneezing into a crowded room without covering your mouth. The idea is to get people to pass it on. Viral marketing can be done in many ways.....email was the first way that viral marketing was used but since the beginning other ways have developed that encourage people to pass along to their friends and relatives information about products, services and internet sites... even jokes and video clips. Viral marketing can be a very good thing for internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses. You cannot force a product to "go viral". If it is good enough...or bad enough, that just happens. You can, of course, use viral marketing but you can't force the viral thing to happen. People love to share good things with their friends and families...but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off.....maybe even quicker. Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea. Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy....just one tactic. One, however, that does work toward achieving your campaign objectives. Oh....and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will defiantly achieve viral marketing....the kind you don't want.
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign
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Author : Sven Wilde
language : en
Publisher: Diplomica Verlag
Release Date : 2013-06
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign written by Sven Wilde and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
30 Strategies Of Viral Marketing
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Author : Anthony Boethius
language : en
Publisher: Lulu.com
Release Date : 2016-08-06
30 Strategies Of Viral Marketing written by Anthony Boethius and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-06 with Computers categories.
Viral marketing allows you to receive millions of visits to your website, thousands of new customers in a short time, by conveying your brand/product with minimal effort because it will be others to virally spread your message it. This book provides you with 30 different strategies and tips to be able to create new viral campaigns: using Facebook, videos, greeting cards, Twitter, Reddit, Youtube, e-books, SEO tools, articles and more. Learn how to promote your products on social web virally, reach millions of visitors in a short time, increase your sales and create your winning business today.
This Is Marketing
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Author : T. L. Barnard
language : en
Publisher: Zen Mastery Srl
Release Date : 2020-12-16
This Is Marketing written by T. L. Barnard and has been published by Zen Mastery Srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-16 with categories.
This is Marketing: The Ultimate Guide on How You Can Launch a Viral Marketing Campaign, Discover Viral Marketing Tips and Effective Methods to Launch a Successful Campaign You often hear the phrase "it went viral" nowadays. If you're a marketer or even a social media user, you probably have an idea what going viral means. Marketers are doing viral marketing because they aspire for their business or brand to go viral meaning to be shared rapidly to as many people as possible. Viral marketing is difficult and some even think it could be impossible. Some marketers think it involves spending a lot of money but still requires a lot of luck to work. But there are viral marketing techniques you can do in order to attract more traffic and sales to your website. This book will teach you all about the most used and effective viral techniques that are being used by most marketers when producing successful viral campaigns. You will discover the difference between viral marketing and viral buzz. You will learn how to come up with the perfect balance of content, and timing. This book will discuss the following topics in-depth: About the Viral Buzz The Little Tools Utilizing Your Emails Practical Ways to Go Viral Viral and Video Your Own Viral Video Show Tagging and Scripts Discussion Boards and Forums For viral marketing to work, the main factor is to get people to talk about you or your brand. You need to give them excellent content that would make them excited to talk about you. If you want to discover more about viral marketing techniques and strategies for your business, scroll up and click "add to cart" now.
If Social Viral Marketing Doesn T Make Dollars It Doesn T Make Sense
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Author : Dwayne Anderson
language : en
Publisher: Estalontech
Release Date : 2018-05-10
If Social Viral Marketing Doesn T Make Dollars It Doesn T Make Sense written by Dwayne Anderson and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Business & Economics categories.
“ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense
Viral Marketing
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Author : Cathrin Tusche
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-11-21
Viral Marketing written by Cathrin Tusche and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-21 with categories.
Viral Marketing Learn what's behind viral marketing - Plan and implement your own infectious campaigns How can a company ensure its advertising message won't get lost in today's tidal wave of information? Traditional advertising is both expensive and is also rejected by many consumers. Viral marketing is an ideal solution for companies who want to stand out from the crowd and are looking for new and innovative approaches to advertising. In viral marketing, the advertising company isn't the one which actually disseminates the brand message - instead, users willingly spread it by sharing it with their friends. This allows companies to achieve a wide reach within the shortest possible time, as the message spreads at breakneck speed - just like a virus. Consumers themselves become the advertising medium by sharing the brand message. In this book, online marketing expert Cathrin Tusche shows you how even small and medium-sized companies on a tight budget can take advantage of viral marketing. You'll learn what mechanisms will motivate users to willingly spread an advertising message and how to design and implement your own viral marketing strategy, all the way from goal definition to performance measurement. The contents at a glance: Basics of Viral Marketing Differences Between Viral Marketing And Other Forms of Marketing Success Criteria For A Viral Spread Strategy For A Viral Marketing Campaign Referral Incentives - Why Content Is Shared In The Internet Surrounding Conditions And Technical Requirements The Content Container - Clever Packaging For The Advertising Message Seeding Risks And Stumbling Blocks in Viral Marketing Performance Measurement OWL Step-by-Step Guides OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how. This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.
Viral Marketing
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Author : Sebastian Busse
language : de
Publisher: GRIN Verlag
Release Date : 2001-10-28
Viral Marketing written by Sebastian Busse and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-28 with Business & Economics categories.
Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Duale Hochschule Baden-Württemberg Heidenheim, früher: Berufsakademie Heidenheim (FB Wirtschaftswissenschaften), Veranstaltung: Online-Marketing, Sprache: Deutsch, Abstract: Viral-Marketing - Definition Unter dem Begriff Viral-Marketing wird ein Konzept verstanden, bei dem andere Internet-Teilnehmer gezielt dazu gebracht werden, Kommunikationsbotschaften von Unternehmen oder Anbietern von Produkten oder Dienstleistungen kostenlos zu verbreiten. Dies bezieht sich ausschließlich auf die Verbreitung im Internet über dessen Kommunikationswege. Diese Strategie ist also dadurch gekennzeichnet, dass Kunden anstelle des Anbieters eine Anbieterleistung propagieren und weitervermitteln. Man kann dies auch als virtuelle Mund-zu-Mund-Propaganda bezeichnen. Andere weniger gebräuchliche Synonyme sind Propagation-, Aggregation- oder Organic- Marketing. Der Begriff Viral-Marketing wurde 1996 von Jeff Rayport, Professor an der Harvard Business School, unter dem Hinweis „The best marketing is marketing you don’t have to do yourself” eingeführt. [...]
Viral Marketing Within Social Networking Sites
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Author : Sven Wilde
language : en
Publisher:
Release Date : 2013-09
Viral Marketing Within Social Networking Sites written by Sven Wilde and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Siegen (Fakultat III), language: English, abstract: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this a variety of different definitions were analysed to set up a practical definition for this thesis. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns, and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data from which to analyse Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing, as well as the preferred types of Viral Marketing messages are illustrated and should help to understand how to create and design an effective Viral Marketing Campaign.
The Role Of Viral Advertising In Brand Equity Building
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Author : Fotini Mastroianni
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-03
The Role Of Viral Advertising In Brand Equity Building written by Fotini Mastroianni and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Business & Economics categories.
Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper presents the role of viral marketing in building brand equity. There are many well known theories that are generally accepted regarding brand equity. Although these theories are quite old, they are still used in academic research. According to Keller (1993:39): “Brand equity is defined in terms of the marketing effects uniquely attributable to the brand”. Aaker elaborated the brand equity dimensions, however, his theories do not explain what the direct causes of brand equity are. The present study is based on the existing theories on brand equity and viral marketing and provides new insights developed for the football players. There are limited research and theories on this case. The focus of the study will be on brand equity which is developed when the consumer knows the brand. The other dimensions of brand equity such as brand loyalty and perceived quality are created when the consumers know the brand. The present thesis, in particular, does not focus on the effects of brand equity but it is mostly concerned with brand awareness. This applies in case of football players and consequently, it results in a deeper comprehension on how important brand awareness is for the development of brand equity. The present thesis focuses on a relatively new topic which is word-of-mouth through the Internet, in other words, viral marketing. Although, in recent years, there are many studies on viral marketing, however, there is little known on how effective viral marketing is and the extent on which it influences the actual behavior of the consumer. This thesis will provide a better understanding on the extent of viral marketing effectiveness on brand awareness and equity which will help in explaining if viral marketing is a useful tool to use to develop brand awareness which in its turn will result in brand equity. All relevant marketing theories regarding viral marketing and brand equity are used as a theoretical reference when the football players branding practices are being assessed and explained. Developing a real brand is important for a football player to continue his business career when his athletic career ends.