Sostac

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Sostac

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Author : P.R. Smith
language : en
Publisher:
Release Date : 2017

Sostac written by P.R. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Strategic Marketing Communications

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Author : Paul Russell Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 1999

Strategic Marketing Communications written by Paul Russell Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Marketing Communications

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Author : Paul Russell Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 2004

Marketing Communications written by Paul Russell Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Exit Strategy Planning

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Author : John Hawkey
language : en
Publisher: Routledge
Release Date : 2017-07-05

Exit Strategy Planning written by John Hawkey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Business & Economics categories.

For private business owners, managing a successful exit from their business is one of the most important events in their business lives. This book shows you how to do so with the minimum of fuss and maximum return. It is unique because the author writes from the owner's point of view, bringing together in one place all you need to know about planning this complex process. Exit Strategy Planning emphasises the need to place exit planning on a firm foundation, with taxation planning and business continuity planning providing the basis to ensure a smooth transition that will yield the maximum return. The first three parts of the book ('Laying the Foundations', 'Choosing your Exit Strategy' and 'Preparing and Implementing your Plans') present a best practice approach to this complex subject. Here the book highlights the importance of planning, often several years in advance, and explains the need to make the business 'investor ready' by identifying and removing impediments to sale. Part 3 culminates in a step-by-step guide to producing and implementing your Master Exit Strategy Plan. Following on from this the extensive appendices in Part 4 discuss in detail each of the exit options open to you (many of which you have probably never considered) and show how to choose the optimum exit route. Exit Strategy Planning is a book that will do more than save you time and money now and in the future; it will help you to maximise on what may well be a lifetime's investment.

Digital Marketing Excellence

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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22

Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Direct Marketing

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Author : Roddy Mullin
language : en
Publisher: Kogan Page Publishers
Release Date : 2002

Direct Marketing written by Roddy Mullin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.

Great Answers To Tough Marketing Questions

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Author : Paul Russell Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 2003

Great Answers To Tough Marketing Questions written by Paul Russell Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

With 120 challenging and entertaining questions and answers, Great Answers to Tough Marketing Questions reveals why big budgets don't always produce results, how to produce a great marketing plan and what can be learnt from the world's biggest players. Cutting through theory and jargon, it should improve knowledge and skills.

Marketing Communications

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Author : PR Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-03-03

Marketing Communications written by PR Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-03 with Business & Economics categories.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook. Learn through current, real-world examples from global companies such as Tesla and TikTok and explore what it takes to build a truly integrated, successful marketing communications plan. Incorporating branding, customer journeys, customer insights and more, Marketing Communications also provides in-depth content on the legal requirements you need to develop your strategy including GDPR and AI rules and regulations. This edition is packed with intriguing examples from Ed Sheeran to Ariana Grande, from FIFA to KFC, from Guinness to Google and Airbnb to Amazon. This edition looks in depth at ongoing impact of AI in all aspects of marketing communications ensuring that you have the tools necessary to reach today's time-poor customers while utilizing the latest technologies. Marketing Communications will give readers the confidence to work in an environment of constant technological transformation to create fully integrated strategies and successful campaigns.

World Class Health And Safety

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Author : Richard Byrne
language : en
Publisher: Routledge
Release Date : 2016-06-01

World Class Health And Safety written by Richard Byrne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Technology & Engineering categories.

Getting your qualification is just the start of the safety professional’s journey towards effective workplace practice. World Class Health and Safety doesn’t repeat the whys and whats of health and safety management, instead it is a helpful how-to guide for newly qualified and experienced health and safety professionals to get the best out of their knowledge, experience and the people they work with. This book is filled with practical examples that bring the subject to life, covering the skills and techniques you need to be a leader of safety, overcome inaction and make lasting positive changes to safety performance and culture – enabling more people to go home safe every day. World Class Health and Safety teaches the reader to: work efficiently and effectively with senior managers and budget holders to implement the wider corporate social responsibility agenda emphasize the ‘value-added’ benefits of good health and safety management clearly and simply create effective and engaging training use monitoring and audits to get the best out of the resources available World Class Health and Safety is essential reading for those wishing to invest in their own professional development, to communicate effectively and to understand and deliver safety in the wider business context, wherever in the world they might be working.

Grasped Business Mastery

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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-29

Grasped Business Mastery written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Business & Economics categories.

"GRASPED Business Mastery" unfolds as an essential guide to mastering the art of business innovation and success through 20 transformative strategies. This book serves as a compass for aspiring and established leaders alike, navigating through the complexities of modern business landscapes. From the Critical Path Method, Theory of Constraints to Lean Six Sigma, and beyond, each strategy is dissected to reveal its core principles and practical applications. These strategies are not just theoretical concepts but are brought to life with real-world examples, making them accessible to anyone looking to elevate their business acumen. What sets "GRASPED Business Mastery" apart is its comprehensive yet practical approach to business strategy. Unlike other books that might concentrate on specific areas of business, this guide covers a wide spectrum of strategies in-depth. It's uniquely designed to provide actionable insights and tools, making it invaluable for business leaders and managers committed to driving innovation and achieving sustainable success. Embark on a journey of discovery and mastery with "GRASPED Business Mastery." This book is your gateway to unlocking the full potential of your business through strategic innovation and effective leadership. With each chapter, you are invited to explore, understand, and apply key strategies that have the power to transform your business operations, enhance efficiency, and foster growth.