Sound Branding
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Audio Branding
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Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-03-03
Audio Branding written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with Business & Economics categories.
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Audio Branding
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Author : Kai Bronner
language : en
Publisher: Nomos Verlagsgesellschaft
Release Date : 2009
Audio Branding written by Kai Bronner and has been published by Nomos Verlagsgesellschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with (Audio- ) Visuelle Kommunikation categories.
Audio branding - also known as sound branding or sonic branding - describes brand communication through sound, using brand sound elements like an audio logo, a brand song, or a brand voice. So far, time and money have been spent mostly on visual branding. Sound hasn't been heavily treated as a brand element that needs to be designed. The emergence of new media and devices with built-in audio delivery - such as podcasts, audiobooks, and smartphones - expands the opportunities for audio branding. This also increases the risks of causing noise pollution and a sonic mess. Consequently, the use of sound in brand communication demands careful attention. The articles in this book deal with functions of sound, the basics and principles of brand communication and audio branding, multi-sensory aspects of brand communication, and legal matters concerning soundmarks. In case studies on projects with international brands, leading experts provide insight into what audio branding actually means in practice. This compilation is based on the German publication Audio-Branding, that was released in 2007.
Sound Branding For Josephs Brand Sounds And Sound Creation
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Author : Johannes Köck
language : en
Publisher: GRIN Verlag
Release Date : 2017-11-13
Sound Branding For Josephs Brand Sounds And Sound Creation written by Johannes Köck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-13 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Economics - Innovation economics, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: Environments for innovation are developing and changing faster than ever. In a globalized world of business, the right form of communication for the respective innovation might attract the interest of management. Generally, communication of innovation is about “commercializing innovations successfully”. This especially takes place in ‘customer’s heads’ when customers come to recognize an innovation as a real innovation and it is far more than just presenting a new product or service. It seems to be important to strategically plan communication inside and outside of the company’s boundary. The goal of this paper is to strategically define the message which is supposed to be delivered by the sound (sound for JOSEPHS® Nuremberg) and to determine the respective criteria for the sound being created. After theoretical definitions and this strategically preparatory work, there will be notes about the sound creation phase and a short conclusion.
Sonic Branding
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Author : D. Jackson
language : en
Publisher: Springer
Release Date : 2003-10-06
Sonic Branding written by D. Jackson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-06 with Business & Economics categories.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Audio Branding
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Author :
language : en
Publisher:
Release Date : 2009
Audio Branding written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Commusication
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Author : John Groves
language : en
Publisher: Oak Tree Press (Ireland)
Release Date : 2012-10
Commusication written by John Groves and has been published by Oak Tree Press (Ireland) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Business & Economics categories.
Sound Branding is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager.
Building Strong Brands And Engaging Customers With Sound
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Author : Jaskari, Minna-Maarit
language : en
Publisher: IGI Global
Release Date : 2024-03-25
Building Strong Brands And Engaging Customers With Sound written by Jaskari, Minna-Maarit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-25 with Business & Economics categories.
In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.
Sound Branding
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Author : John Groves
language : en
Publisher:
Release Date : 2012
Sound Branding written by John Groves and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Branding (Marketing) categories.
Super Sonic Logos
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Author : David Allan
language : en
Publisher: Business Expert Press
Release Date : 2021-07-22
Super Sonic Logos written by David Allan and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-22 with Business & Economics categories.
This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James “Andy” Moore from THX and John Williams who scared us in Jaws...and don’t forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there’s always something from McDonald’s courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar’s Mastercard.
Audio Branding
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Author : Laurence Minsky
language : en
Publisher:
Release Date : 2017
Audio Branding written by Laurence Minsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.