South Korean Public Relations Practitioners And Journalists Perceptions
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South Korean Public Relations Practitioners And Journalists Perceptions
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Author : Hyun Jin Kang
language : en
Publisher:
Release Date : 2007
South Korean Public Relations Practitioners And Journalists Perceptions written by Hyun Jin Kang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Journalism and public relations categories.
An Analysis Of South Korean Sports Reporters And Pr Agents
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Author : Sungick Min
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-06
An Analysis Of South Korean Sports Reporters And Pr Agents written by Sungick Min and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06 with Sports categories.
The purpose of this study was to examine sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence tactics. This examination explored how sport reporters perceive sport public relations practitioners' tactics using the components of Cialdini's influence model. In particular, the following research questions were investigated: (a) How do Korean sport reporters perceive sport public relations practitioners' tactics, based on the principles of Cialdini's influence model? and (b) How do Korean sport reporters change their news content due to the sport public relations practitioners' influence tactics? The findings indicated that among the sport public relations practitioners' influence tactics, reciprocation was used as the usual method to determine the effectiveness of sport public relations practitioners' influence practices in Korea. In this study, all sport reporters commented they had received gifts, dinner invitations, golfing, or drinks in order for sport public relations practitioners to affect their publication of sport articles.The responses of interviewees indicated different influences.
Public Relations Case Studies In Korea
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Author : 원우현
language : ko
Publisher: 커뮤니케이션북스
Release Date : 2022-12-08
Public Relations Case Studies In Korea written by 원우현 and has been published by 커뮤니케이션북스 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Business & Economics categories.
* 이 책의 본문은 영어로 작성되었습니다. 이재용의 사과문, 코로나19 한국 언론 보도 코로나19 이후 한국형 PR 전략, 사례로 배운다 ≪한국에서의 PR 사례(Public Relations Case Studies in Korea)≫는 한국의 PR 현상을 영어로 설명한 책이다. 한국의 경제 규모가 세계 10위권으로 높아졌고 한국의 PR 학계와 업계 또한 단기간 내에 괄목할 만한 성장을 거두었음에도 불구하고 국제 사회의 기대에 부응하는 외국어로 된 한국 PR 서적은 극히 미미한 실정이다. 이 책은 이러한 아쉬움을 달래주기에 부족함이 없을 것이다. 이 책의 대표적인 특징을 간추려 보면, 첫째로 ‘사례 연구(Case Study)’ 중심의 책이라고 할 수 있다. 국내외를 가리지 않고 PR에 관한 저술은 이론 중심의 학술서가 주종을 이루고 있다. PR학의 발전을 위해서는 개념과 이론에 대한 논의와 연구가 필수적이지만 당장 실무 차원에서 지식과 교훈을 얻고자 하는 이들에게는 유용성에 대한 공감을 이끌어내기 어려운 부분이 있었다. 이 책은 이러한 점을 고려해 단순한 PR 이론서를 지양하고자 했다. 우리 주변에서 벌어지고 있는 다양한 실제 사례들을 도마 위에 올려놓고 PR 차원에서의 문제점 분석과 대안 제시를 특징으로 하고 있다. 그것도 따끈따끈한 최신 사례 중심이다. 제시된 사례들은 커뮤니케이션 관리에 성공한 사례뿐만 아니라 실패한 사례도 담아 균형 있게 타산지석의 시사점을 얻고자 하였다. 취급 분야 역시 사기업뿐만 아니라 공공 분야, 개인 등 다양한 분야를 망라하였다. 둘째, 이론적 심층성을 겸비했다. 이 책은 사례 연구를 중심으로 다뤘지만, 단순한 실용서에 그치지 않는다. PR 분야에 초보적인 독자뿐만 아니라 전문 연구가에게도 유용하다. 흔히 실용서는 이론적 논의가 취약한 경향이 있다. PR 일반론에 대한 상당한 지식을 갖고 있고 보다 심화된 지식 습득을 희망하는 독자까지 고려해 이 책에서는 주요 개념과 이론에 대한 핵심 중심의 설명에 더해 ‘심화학습(In-depth Study)’ 코너를 별도로 마련했다. 한국 PR 현상에 관심이 지대한 연구자와 학습자들에게 유용한 정보와 지식을 제공할 수 있을 것으로 기대된다. 이 책은 1차적으로 한국 사회에서의 커뮤니케이션에 관심을 갖고 있는 외국인 독자들에게 유용할 것이다. 국제 사회에서 한국의 비중이 높아지면서 한국에 진출하거나 한국 사회를 대상으로 비즈니스를 하는 해외 기업들이 많다. 이들이 성공적으로 기업 활동을 하기 위해서는 효과적인 커뮤니케이션 관리는 필수적이다. 이제는 양질의 제품을 저렴하게 파는 것으로 시장에서 승부를 거는 시대는 지났다. 한국의 시장에서 성공하려면 한국사회와 한국인의 정서를 올바로 이해하면서 효율적으로 커뮤니케이션을 하는 것이 필수적이다. 이 책의 내용이 적지 않은 시사점을 제공해 줄 수 있을 것이다. 한국의 대학교에서 커뮤니케이션을 배우는 외국인 학도들에게도 이 책이 길잡이가 될 수 있음은 물론이다. 한국인 학도들 중에 외국어로 한국 커뮤니케이션 현상을 배우는 경우도 점차 증가하고 있는데 그 동안 적절한 교재를 찾기 어려웠다. 이들에게도 큰 도움이 될 수 있을 것이다. 동시에 현대적 의미의 커뮤니케이션 이론이 미국 등 서구 중심으로 발달해 오면서 한국 등 사회문화적 특성과 정서가 상이한 동양사례에 대한 분석과 논의는 상대적으로 제한되어 온 것이 현실이다. 이 책은 국제 커뮤니케이션 학계의 이론적, 실무적 논의의 지평을 확장하는데도 일조할 것으로 기대된다.
Korean Communication Media And Culture
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Author : Kyu Ho Youm
language : en
Publisher: Lexington Books
Release Date : 2018-08-31
Korean Communication Media And Culture written by Kyu Ho Youm and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with History categories.
Korean Communication, Media, and Culture is a bibliography of English-language publications for non-Korean-speaking academics, researchers, and professionals. In addition to the actual annotations of all the major books, book chapters, journal articles, and theses/dissertations, each chapter includes contextual introductory commentary on its topic. The authors not only historicize their findings but they also prescribe the direction that English-language research on Korean communication should take.
Corporate Reputation And The News Media
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Author : Craig Carroll
language : en
Publisher: Routledge
Release Date : 2010-09
Corporate Reputation And The News Media written by Craig Carroll and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09 with Business & Economics categories.
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
Public Relations Online
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Author : Tom Kelleher
language : en
Publisher: SAGE Publications
Release Date : 2006-12-20
Public Relations Online written by Tom Kelleher and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-20 with Language Arts & Disciplines categories.
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Communication Digital Media And Popular Culture In Korea
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Author : Kyong Yoon Yong Jin
language : en
Publisher: Lexington Books
Release Date : 2018-05-16
Communication Digital Media And Popular Culture In Korea written by Kyong Yoon Yong Jin and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-16 with History categories.
In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2013-08-20
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-20 with Business & Economics categories.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Public Relations Leaders As Sensemakers
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Author : Bruce K. Berger
language : en
Publisher: Routledge
Release Date : 2014-05-23
Public Relations Leaders As Sensemakers written by Bruce K. Berger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-23 with Language Arts & Disciplines categories.
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Public Relations Theory
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Author : Brigitta R. Brunner
language : en
Publisher: John Wiley & Sons
Release Date : 2019-01-31
Public Relations Theory written by Brigitta R. Brunner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.