Soziales Medium Brief
DOWNLOAD
Download Soziales Medium Brief PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Soziales Medium Brief book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Soziales Medium Brief
DOWNLOAD
Author : Markus Bernauer
language : de
Publisher: Verlag Herder GmbH
Release Date : 2023-04-28
Soziales Medium Brief written by Markus Bernauer and has been published by Verlag Herder GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-28 with Literary Criticism categories.
WhatsApp mit Ludwig Tieck? Instapoetry by Elisa von der Recke? Blind Copy an Jean Paul? Gruppenchats, emoticons, hashtags, copy & paste, Social Media Analytics... Auf den ersten Blick scheint die Briefkultur des 18. und 19. Jahrhunderts Welten entfernt von der digitalen Kommunikation in den Social Media der Gegenwart. Und doch begegnen uns in 200 Jahre alten Briefen interaktive Phänomene, die integraler Bestandteil der Neuen Medien sind, weil sie den gleichen Kommunikationsbedürfnissen entspringen. 17 Studien aus Literatur- und Medienwissenschaften und den Digital Humanities werfen einen von den Social Media ausgehenden Blick auf die spezifischen Eigenheiten, die Komplexität und die Freiräume der brieflichen Kommunikation um 1800 und suchen neue Antworten auf bekannte Fragen. Durch den Fokus auf Netzwerkkommunikation und digitale Möglichkeiten ändern sich die Anforderungen an Briefeditionen in philologischer wie methodischer Perspektive.
Soziales Medium Brief
DOWNLOAD
Author : Frederike Neuber
language : de
Publisher:
Release Date : 2023-04-21
Soziales Medium Brief written by Frederike Neuber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-21 with categories.
Social Media
DOWNLOAD
Author : Christian Fuchs
language : en
Publisher: SAGE
Release Date : 2017-02-25
Social Media written by Christian Fuchs and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-25 with Social Science categories.
"Timely new chapters on China and the ′sharing economy′ of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world." –Vincent Mosco, Queen′s University, Ontario With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This Second Edition: Lays bare the structures and power relations at the heart of our media landscape Explores the sharing economy of Uber and Airbnb in a brand new chapter Takes us into the politics and economy of social media in China Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
Social Media Strategy
DOWNLOAD
Author : Keith A. Quesenberry
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-08-14
Social Media Strategy written by Keith A. Quesenberry and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-14 with Language Arts & Disciplines categories.
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools
Encyclopedia Of Social Media And Politics
DOWNLOAD
Author : Kerric Harvey
language : en
Publisher: SAGE Publications
Release Date : 2013-12-20
Encyclopedia Of Social Media And Politics written by Kerric Harvey and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-20 with Political Science categories.
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.
The Art Of Social Media
DOWNLOAD
Author : Guy Kawasaki
language : en
Publisher: Penguin UK
Release Date : 2014-12-04
The Art Of Social Media written by Guy Kawasaki and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Business & Economics categories.
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Social Media And Personal Relationships
DOWNLOAD
Author : D. Chambers
language : en
Publisher: Springer
Release Date : 2013-02-21
Social Media And Personal Relationships written by D. Chambers and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-21 with Social Science categories.
This book explores how digital communication generates new intimacies and meanings of friendship in a networked society, developing a theory of mediated intimacies to explain how social media contributes to dramatic changes in our ideas about personal relationships, through themes of self, youth, families, digital dating and online social capital.
Strategic Uses Of Alternative Media
DOWNLOAD
Author : Robyn Blakeman
language : en
Publisher: M.E. Sharpe
Release Date : 2011-07-26
Strategic Uses Of Alternative Media written by Robyn Blakeman and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-26 with Business & Economics categories.
In-depth, yet simply stated, this guide focuses exclusively on alternative media as a strategic and often economical way to deliver a product's or service's message. The author examines how media planners and advertising agencies are finding more inexpensive and targeted ways to work within a tight economy. She shows how the use of alternative media affects the budget, strategy, and development of the creative message, and she strategically dissects choices and uses for alternative media one topic at a time. The book is organized around three distinctive themes: (1) how and why marketers and advertisers employ alternative media; (2) how to integrate alternative media into the promotional mix, including budget, strategy, and creative message; (3) characteristic and pros and cons of individual media options.
Social Media
DOWNLOAD
Author : Regina Luttrell
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-08-14
Social Media written by Regina Luttrell and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-14 with Computers categories.
Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through a thorough history of social media and pioneers of the field; chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Digital Vertigo
DOWNLOAD
Author : Andrew Keen
language : en
Publisher: St. Martin's Press
Release Date : 2012-05-22
Digital Vertigo written by Andrew Keen and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Social Science categories.
"Digital Vertigo provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." —Larry Downes, author of The Killer App In Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.