Strategic Uses Of Alternative Media
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Strategic Uses Of Alternative Media
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Author : Robyn Blakemen
language : en
Publisher: Routledge
Release Date : 2014-12-18
Strategic Uses Of Alternative Media written by Robyn Blakemen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Strategic Uses Of Alternative Media
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Author : Robyn Blakeman
language : en
Publisher:
Release Date : 2011
Strategic Uses Of Alternative Media written by Robyn Blakeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with BUSINESS & ECONOMICS categories.
The author examines how media planners and advertising agencies are finding more inexpensive and targeted ways to work within a tight economy. She shows how the use of alternative media affects the budget, strategy, and development of the creative message, and she strategically dissects choices and uses for alternative media one topic at a time.
Strategic Uses Of Alternative Media
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Author : Robyn Blakemen
language : en
Publisher: Routledge
Release Date : 2014-12-18
Strategic Uses Of Alternative Media written by Robyn Blakemen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Nontraditional Media In Marketing And Advertising
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Author : Robyn Blakeman
language : en
Publisher: SAGE Publications
Release Date : 2013-01-14
Nontraditional Media In Marketing And Advertising written by Robyn Blakeman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Business & Economics categories.
Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!
Ebook Understanding Alternative Media
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Author : Olga Bailey
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2007-12-16
Ebook Understanding Alternative Media written by Olga Bailey and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-16 with Social Science categories.
What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.
Beyond Mainstream Media
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Author : Stephen Cushion
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-26
Beyond Mainstream Media written by Stephen Cushion and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Language Arts & Disciplines categories.
Offering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media. Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Alternative Media
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Author : Chris Atton
language : en
Publisher: SAGE
Release Date : 2002
Alternative Media written by Chris Atton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media: Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom Locates contemporary alternative media in their cultural, historical and political contexts
Integrated Marketing Communication
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Author : Robyn Blakeman
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-02-01
Integrated Marketing Communication written by Robyn Blakeman and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-01 with Business & Economics categories.
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Alternative Media And Politics Of Resistance
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Author : Joshua D. Atkinson
language : en
Publisher: Peter Lang
Release Date : 2010
Alternative Media And Politics Of Resistance written by Joshua D. Atkinson and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Scholars of journalism and media studies have illustrated the production of alternative media as a means for activists to generate dissent, while communication scholars have examined activists' performances and image events as challenges to dominant power structures. The approaches of both fields have contributed to academic understanding of social movements in modern society, but until now, their findings have emerged separate from one another. This book brings together both lines of research, and demonstrates the role of alternative media in the performance of resistance against power structures by contemporary activists. Specifically, the book explores the role of alternative media in the establishment of activist networks in local communities; the role of alternative media in the construction of strategies of resistance by networked activists; and the role of interactivity between local and global networks in production of alternative media content. The book is suitable for undergraduate and graduate courses concerning social movements within the fields of communication, media, and journalism.
Contesting Media Power
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Author : Nick Couldry
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2003-09-22
Contesting Media Power written by Nick Couldry and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-22 with Language Arts & Disciplines categories.
Contesting Media Power is the most ambitious international collection to date on the worldwide growth of alternative media that are challenging the power concentration in large media corporations. Media scholars and political scientists develop a broad comparative framework for analyzing alternative media in Australia, Chile, China, Indonesia, Malaysia, Russia, Sweden, South Africa, the United Kingdom, and the United States. Topics include independent media centers, gay online networks and alternative web discussion forums, feminist film, political journalism and social networks, indigenous communication, and church-sponsored media. This important book will help shape debates on the media's role in current global struggles, such as the anti-globalization movement.