Special Issue Effective Health Messages In Advertising
DOWNLOAD
Download Special Issue Effective Health Messages In Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Special Issue Effective Health Messages In Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Special Issue Effective Health Messages In Advertising
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2015
Special Issue Effective Health Messages In Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Designing Effective Health Messages
DOWNLOAD
Author : Michael Mackert
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 2017
Designing Effective Health Messages written by Michael Mackert and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Health promotion categories.
Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
The Handbook Of International Advertising Research
DOWNLOAD
Author : Hong Cheng
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-21
The Handbook Of International Advertising Research written by Hong Cheng and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Language Arts & Disciplines categories.
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
The Routledge Handbook Of Health Communication
DOWNLOAD
Author : Teresa L. Thompson
language : en
Publisher: Routledge
Release Date : 2011-08-24
The Routledge Handbook Of Health Communication written by Teresa L. Thompson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Business & Economics categories.
The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.
The Effect Of Brand Issue Fit On A Corporate Health Promotion Campaign
DOWNLOAD
Author : Hanyoung Kim
language : en
Publisher:
Release Date : 2016
The Effect Of Brand Issue Fit On A Corporate Health Promotion Campaign written by Hanyoung Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Although health issue promotion is becoming an increasingly popular marketing practice across various business areas, the role of fit between a sponsoring brand and the featured health issue in a successful corporate health-promotion campaign remains unclear. The current study investigated the effect of brand-issue fit on consumer responses to a health-promotion campaign and the moderating role of consumer involvement in the featured health issue. This study also examined the effects of advertising message strategies (elaborational vs. relational) on consumer responses under high and low brand-issue fit conditions. Results indicate that a campaign with high brand-issue fit, compared to a campaign with low brand-issue fit, elicited more favorable consumer attitude toward the ad, campaign, brand, and health issue. Results further show that intention to maintain a healthy diet was positively affected by brand-issue fit with an interaction of issue involvement, and an elaborational advertising message strategy (i.e., focuses on the merits of healthy activity) was found to be more effective than a relational strategy under the low-fit condition. Theoretical and practical implications of the findings are discussed. INDEX WORDS: Health-promotion marketing; Behavioral intention; Brand attitude; Elaboration likelihood model; Issue involvement.
Social Marketing For Public Health
DOWNLOAD
Author : Hong Cheng
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2011
Social Marketing For Public Health written by Hong Cheng and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Public Health Branding
DOWNLOAD
Author : W Douglas Evans
language : en
Publisher: Oxford University Press, USA
Release Date : 2008-09-11
Public Health Branding written by W Douglas Evans and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-11 with Business & Economics categories.
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.
Communicating To Advance The Public S Health
DOWNLOAD
Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2015-12-02
Communicating To Advance The Public S Health written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-02 with Medical categories.
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Handbook Of Marketing And Society
DOWNLOAD
Author : Paul N. Bloom
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Marketing And Society written by Paul N. Bloom and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Inside Consumption
DOWNLOAD
Author : S. Ratneshwar
language : en
Publisher: Psychology Press
Release Date : 2005
Inside Consumption written by S. Ratneshwar and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.