Designing Effective Health Messages
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Designing Effective Health Messages
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Author : Michael Mackert
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 2017
Designing Effective Health Messages written by Michael Mackert and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Health promotion categories.
Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
Health Communication Message Design
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Author : Hyunyi Cho
language : en
Publisher: SAGE
Release Date : 2012
Health Communication Message Design written by Hyunyi Cho and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
What S In What S Out
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Author : Amanda Glassman
language : en
Publisher: Brookings Institution Press
Release Date : 2017-10-10
What S In What S Out written by Amanda Glassman and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Medical categories.
Vaccinate children against deadly pneumococcal disease, or pay for cardiac patients to undergo lifesaving surgery? Cover the costs of dialysis for kidney patients, or channel the money toward preventing the conditions that lead to renal failure in the first place? Policymakers dealing with the realities of limited health care budgets face tough decisions like these regularly. And for many individuals, their personal health care choices are equally stark: paying for medical treatment could push them into poverty. Many low- and middle-income countries now aspire to universal health coverage, where governments ensure that all people have access to the quality health services they need without risk of impoverishment. But for universal health coverage to become reality, the health services offered must be consistent with the funds available—and this implies tough everyday choices for policymakers that could be the difference between life and death for those affected by any given condition or disease. The situation is particularly acute in low- and middle income countries where public spending on health is on the rise but still extremely low, and where demand for expanded services is growing rapidly. What’s In, What’s Out: Designing Benefits for Universal Health Coverage argues that the creation of an explicit health benefits plan—a defined list of services that are and are not available—is an essential element in creating a sustainable system of universal health coverage. With contributions from leading health economists and policy experts, the book considers the many dimensions of governance, institutions, methods, political economy, and ethics that are needed to decide what’s in and what’s out in a way that is fair, evidence-based, and sustainable over time.
Designing Health Messages
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Author : Edward W. Maibach
language : en
Publisher: SAGE
Release Date : 1995-02-10
Designing Health Messages written by Edward W. Maibach and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-10 with Language Arts & Disciplines categories.
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Communicating Health
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Author : Nova Corcoran
language : en
Publisher: SAGE
Release Date : 2013-03-06
Communicating Health written by Nova Corcoran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-06 with Medical categories.
Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice.
Theory At A Glance
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Author :
language : en
Publisher:
Release Date : 1995
Theory At A Glance written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Health behavior categories.
Crafting Health Messages A Pragmatic Guide For Effective Communication
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-18
Crafting Health Messages A Pragmatic Guide For Effective Communication written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Health & Fitness categories.
In a world where health information is abundant yet often complex and overwhelming, crafting effective health messages is more important than ever. This comprehensive guide provides a roadmap for creating impactful health messages that resonate with audiences, promote positive behavior change, and advance public health. Delving into the cornerstones of health messaging, this book explores the significance of health communication, models for crafting effective messages, and techniques for evaluating their success. It emphasizes the importance of understanding the target audience, considering cultural factors, and ensuring health literacy to optimize message comprehension. The book dedicates a chapter to the art of crafting clear and impactful messages, highlighting the power of simplicity, conciseness, and memorability. It also explores the role of visuals and multimodal communication in enhancing message comprehension and engagement. Recognizing the influence of persuasion in health messaging, the book delves into various persuasion models and provides practical guidance on how to craft messages that resonate with the target audience and promote behavior change. It also addresses ethical considerations in health messaging, emphasizing the principles of truthfulness, transparency, and respect for privacy. The book explores the diverse channels and strategies available for disseminating health messages, including traditional media, social media, interpersonal communication, and community-based approaches. It discusses the strengths and limitations of each channel and provides guidance on selecting the most appropriate channels for specific health messages. To ensure accountability and continuous improvement, the book emphasizes the importance of evaluating health message effectiveness. It provides an overview of various evaluation methods, including assessing message exposure, comprehension, and behavior change. It also discusses the significance of long-term impact evaluation and return on investment analysis. The book concludes by exploring emerging trends and innovations in health messaging, such as the role of artificial intelligence, gamification, and mobile health technologies. It highlights the importance of collaborative approaches and data-driven insights in advancing health messaging and promoting population health. With its in-depth analysis, practical guidance, and real-world examples, this book is an invaluable resource for health communicators, public health practitioners, policymakers, and anyone seeking to create effective health messages that make a lasting impact. If you like this book, write a review on google books!
Writing Health Communication
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Author : Charles Abraham
language : en
Publisher: SAGE
Release Date : 2011-12-31
Writing Health Communication written by Charles Abraham and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Medical categories.
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Making Data Talk
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Author : David E. Nelson (M.D.)
language : en
Publisher:
Release Date : 2009
Making Data Talk written by David E. Nelson (M.D.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Health & Fitness categories.
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.
Effective Health Risk Messages
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Author : Kim Witte
language : en
Publisher: SAGE
Release Date : 2001-04-12
Effective Health Risk Messages written by Kim Witte and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-12 with Language Arts & Disciplines categories.
Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.