Designing Effective Health Messages
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Designing Effective Health Messages
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Author : Michael Mackert
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 2017
Designing Effective Health Messages written by Michael Mackert and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Health promotion categories.
Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
Health Communication Message Design
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Author : Hyunyi Cho
language : en
Publisher: SAGE
Release Date : 2011-10-26
Health Communication Message Design written by Hyunyi Cho and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-26 with Language Arts & Disciplines categories.
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Designing Health Messages
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Author : Edward W. Maibach
language : en
Publisher: SAGE
Release Date : 1995-02-10
Designing Health Messages written by Edward W. Maibach and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-10 with Language Arts & Disciplines categories.
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Effective Health Risk Messages
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Author : Kim Witte
language : en
Publisher: SAGE Publications
Release Date : 2001-04-12
Effective Health Risk Messages written by Kim Witte and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-12 with Language Arts & Disciplines categories.
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Tailoring Health Messages
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Author : Matthew W. Kreuter
language : en
Publisher: Routledge
Release Date : 2013-07-04
Tailoring Health Messages written by Matthew W. Kreuter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Language Arts & Disciplines categories.
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Tailoring Health Messages
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Author : Matthew W. Kreuter
language : en
Publisher: Routledge
Release Date : 2013-07-04
Tailoring Health Messages written by Matthew W. Kreuter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Language Arts & Disciplines categories.
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Working On Health Communication
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Author : Nova Corcoran
language : en
Publisher: SAGE
Release Date : 2010-12-10
Working On Health Communication written by Nova Corcoran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-10 with Health & Fitness categories.
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
Designing Health Communication Campaigns
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Author : Thomas E. Backer
language : en
Publisher: SAGE Publications
Release Date : 1992-04-30
Designing Health Communication Campaigns written by Thomas E. Backer and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-04-30 with Language Arts & Disciplines categories.
Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice
The Health Control Model
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Author : Ronda L. Smith
language : en
Publisher:
Release Date : 1996
The Health Control Model written by Ronda L. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Communication in medicine categories.
Communicating To Advance The Public S Health
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2015-12-02
Communicating To Advance The Public S Health written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-02 with Medical categories.
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.