Designing Health Messages
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Designing Health Messages
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Author : Edward W. Maibach
language : en
Publisher: SAGE
Release Date : 1995-02-10
Designing Health Messages written by Edward W. Maibach and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-10 with Language Arts & Disciplines categories.
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Health Communication Message Design
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Author : Hyunyi Cho
language : en
Publisher: SAGE
Release Date : 2011-10-26
Health Communication Message Design written by Hyunyi Cho and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-26 with Language Arts & Disciplines categories.
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Designing Effective Health Messages
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Author : Michael Mackert
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 2017
Designing Effective Health Messages written by Michael Mackert and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Health promotion categories.
Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
Designing Health Messages
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Author : Edward W. Maibach
language : en
Publisher: SAGE
Release Date : 1995-02-10
Designing Health Messages written by Edward W. Maibach and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-10 with Language Arts & Disciplines categories.
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Designing Health Communication Campaigns
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Author : Thomas E. Backer
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1992-05-14
Designing Health Communication Campaigns written by Thomas E. Backer and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-05-14 with Health & Fitness categories.
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Tailoring Health Messages
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Author : Matthew W. Kreuter
language : en
Publisher: Routledge
Release Date : 2013-07-04
Tailoring Health Messages written by Matthew W. Kreuter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Language Arts & Disciplines categories.
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
The Oxford Encyclopedia Of Health And Risk Message Design And Processing
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Author : Roxanne Parrott
language : en
Publisher: Oxford University Press, USA
Release Date : 2018
The Oxford Encyclopedia Of Health And Risk Message Design And Processing written by Roxanne Parrott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Communication in medicine categories.
The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others: -message exposure and reach -message recipient sociodemographics -normative and integrated approaches -cognitive- and affect-based motivational processes -social determinants of health and risk More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.
Writing Health Communication
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Author : Charles Abraham
language : en
Publisher: SAGE
Release Date : 2011-12-31
Writing Health Communication written by Charles Abraham and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Medical categories.
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Communicating Health
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Author : Nova Corcoran
language : en
Publisher: SAGE
Release Date : 2013-02-01
Communicating Health written by Nova Corcoran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Medical categories.
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Working On Health Communication
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Author : Nova Corcoran
language : en
Publisher: SAGE
Release Date : 2010-12-10
Working On Health Communication written by Nova Corcoran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-10 with Health & Fitness categories.
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.