Special Issue International Sources For Advertising And Marketing History
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Special Issue International Sources For Advertising And Marketing History
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Author : Richard Hawkins
language : en
Publisher:
Release Date : 2022
Special Issue International Sources For Advertising And Marketing History written by Richard Hawkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Journal Of Historical Research In Marketing
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Author :
language : en
Publisher:
Release Date : 2011
Journal Of Historical Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
Special Issue Marketing History At The Center
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Author :
language : en
Publisher:
Release Date : 2009
Special Issue Marketing History At The Center written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
Information Sources In Advertising History
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Author : Richard Pollay
language : en
Publisher: Greenwood
Release Date : 1979-07-26
Information Sources In Advertising History written by Richard Pollay and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-07-26 with Business & Economics categories.
Special Issue On Marketing History
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Author :
language : en
Publisher:
Release Date : 2011
Special Issue On Marketing History written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
International Commerce
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Author :
language : en
Publisher:
Release Date : 1968
International Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Consular reports categories.
The Routledge Companion To Marketing History
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2016-01-29
The Routledge Companion To Marketing History written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Special Issue On Marketing History
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Author : Terrence H. Witkowski
language : en
Publisher:
Release Date : 2007
Special Issue On Marketing History written by Terrence H. Witkowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.