Special Issue New Advertising Formats

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Special Issue New Advertising Formats

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Author : Patrick de De Pelsmacker
language : en
Publisher:
Release Date : 2012

Special Issue New Advertising Formats written by Patrick de De Pelsmacker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.

Advertising In New Formats And Media

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Author : Patrick De Pelsmacker
language : en
Publisher: Emerald Group Publishing Limited
Release Date : 2016-04-06

Advertising In New Formats And Media written by Patrick De Pelsmacker and has been published by Emerald Group Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-06 with Business & Economics categories.

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

Special Issue Web Advertising

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Author :
language : en
Publisher:
Release Date : 2001

Special Issue Web Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.

Special Issue Proposial Advertising Messages

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Author :
language : en
Publisher:
Release Date : 2024

Special Issue Proposial Advertising Messages written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.

Special Issue Native And Embedded Advertising Formats In The Digital World

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Author : Brigitte Naderer
language : en
Publisher:
Release Date : 2020

Special Issue Native And Embedded Advertising Formats In The Digital World written by Brigitte Naderer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.

Special Issue Advertising And Social Media

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Author : Sejung Marina Choi
language : en
Publisher:
Release Date : 2011

Special Issue Advertising And Social Media written by Sejung Marina Choi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.

Advertising And Branding Concepts Methodologies Tools And Applications

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06

Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Special Issue Controversial Advertising

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Author : B. Zafer Erdogan
language : en
Publisher:
Release Date : 2008

Special Issue Controversial Advertising written by B. Zafer Erdogan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.

New Communications Technologies

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Author : Paul Michell
language : en
Publisher:
Release Date : 2000

New Communications Technologies written by Paul Michell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.

Digital Advertising

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Author : Shelly Rodgers
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-17

Digital Advertising written by Shelly Rodgers and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Business & Economics categories.

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.