Special Issue Web Advertising
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Special Issue Web Advertising
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Author :
language : en
Publisher:
Release Date : 2001
Special Issue Web Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Special Issue Contemporary Issues In Internet Marketing And Advertising
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Author :
language : en
Publisher:
Release Date : 2014
Special Issue Contemporary Issues In Internet Marketing And Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Special Issue Internet Marketing And Advertising In Retail Industries
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Author : Suzan Burton
language : en
Publisher:
Release Date : 2005
Special Issue Internet Marketing And Advertising In Retail Industries written by Suzan Burton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Web 2 0 Special Issue
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Author :
language : en
Publisher:
Release Date : 2008
Web 2 0 Special Issue written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Traditional Media And The Internet
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Author : Sylvia M. Chan-Olmsted
language : en
Publisher: Routledge
Release Date : 2017-10-03
Traditional Media And The Internet written by Sylvia M. Chan-Olmsted and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Social Science categories.
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
Special Issue Social Media For Marketing And Advertising
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Author : Neil Frederick Hair
language : en
Publisher:
Release Date : 2012
Special Issue Social Media For Marketing And Advertising written by Neil Frederick Hair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Special Issue Emerging Issues In Internet Social Media And E Marketing
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Author :
language : en
Publisher:
Release Date : 2013
Special Issue Emerging Issues In Internet Social Media And E Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Special Issue Relationship Marketing With Consumers In The World Of Web 2 0
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Author : Adrian Palmer
language : en
Publisher:
Release Date : 2009
Special Issue Relationship Marketing With Consumers In The World Of Web 2 0 written by Adrian Palmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Special Issue Relationship Marketing And The Internet
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Author : Thorsten Hennig-Thurau
language : en
Publisher:
Release Date : 2004
Special Issue Relationship Marketing And The Internet written by Thorsten Hennig-Thurau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.