Sponsored Editorial Content In Digital Journalism
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Sponsored Editorial Content In Digital Journalism
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Author : Jonathan Hardy
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-22
Sponsored Editorial Content In Digital Journalism written by Jonathan Hardy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Language Arts & Disciplines categories.
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial. The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal Digital Journalism.
Sponsored Editorial Content In Digital Journalism
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Author : Jonathan Hardy
language : en
Publisher: Routledge
Release Date : 2023-05
Sponsored Editorial Content In Digital Journalism written by Jonathan Hardy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05 with categories.
Content Production For Digital Media
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Author : Jay Daniel Thompson
language : en
Publisher: Springer Nature
Release Date : 2022-02-11
Content Production For Digital Media written by Jay Daniel Thompson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-11 with Social Science categories.
This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
Branded Content
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Author : Jonathan Hardy
language : en
Publisher: Routledge
Release Date : 2021-08-26
Branded Content written by Jonathan Hardy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-26 with Social Science categories.
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Native Advertising
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Author : Lisa Lynch
language : en
Publisher: Routledge
Release Date : 2018-06-12
Native Advertising written by Lisa Lynch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-12 with Social Science categories.
Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.
Funding Journalism In The Digital Age
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Author : Jeff Kaye
language : en
Publisher: Peter Lang
Release Date : 2010
Funding Journalism In The Digital Age written by Jeff Kaye and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Digital media categories.
The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce - so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.
Blurring Boundaries Of Journalism In Digital Media
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Author : María-Cruz Negreira-Rey
language : en
Publisher: Springer Nature
Release Date :
Blurring Boundaries Of Journalism In Digital Media written by María-Cruz Negreira-Rey and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
De Gruyter Handbook Of Media Economics
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Author : Ulrike Rohn
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-05-20
De Gruyter Handbook Of Media Economics written by Ulrike Rohn and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-20 with Business & Economics categories.
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
The Routledge Companion To Digital Journalism Studies
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Author : Bob Franklin
language : en
Publisher: Routledge
Release Date : 2016-11-18
The Routledge Companion To Digital Journalism Studies written by Bob Franklin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Social Science categories.
The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: ‘Who is a journalist?’ and ‘What is journalism?’. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companion draws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism’s products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companion sets the agenda for years to come in defining this new field of study as Digital Journalism Studies, making it an essential point of reference for students and scholars of journalism.
Journalism And Digital Content In Emerging Media Markets
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Author : Sofia Iordanidou
language : en
Publisher: Springer Nature
Release Date : 2022-09-05
Journalism And Digital Content In Emerging Media Markets written by Sofia Iordanidou and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Language Arts & Disciplines categories.
This edited book examines key challenges in the digital era and their implications for journalism practice and public debate in emerging media markets. It specifically focuses on evidence from selected Southern and Eastern European countries as they represent cases where media markets face bigger technical and organizational challenges, but still share some similarities with their counterparts in central, western, and northern Europe.