Spontaneous Inference Processes In Advertising
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Spontaneous Inference Processes In Advertising
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Author : Frank R. Kardes
language : en
Publisher: Forgotten Books
Release Date : 2018-01-13
Spontaneous Inference Processes In Advertising written by Frank R. Kardes and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-13 with Psychology categories.
Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory An experiment was conducted to investigate the relationship between inference and persuasion. Subjects were exposed to an advertisement in which the presence or absence of conclusions and the salience of the consequences associated with committing an inferential error were manipulated orthogonally. Subjects were more likely to generate omitted conclusions spontaneously and form favorable brand attitudes when consequences were salient. Further, when consequences were salient, more accessible attitudes were formed in implicit than in explicit conclusion conditions. Theoretical. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Spontaneous Inference Processes In Advertising
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Author : Frank R. Kardes
language : en
Publisher: Forgotten Books
Release Date : 2015-06-14
Spontaneous Inference Processes In Advertising written by Frank R. Kardes and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-14 with Psychology categories.
Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory Frank R. Kardes is Assistant Professor of Management Science, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139. The author wishes to thank Russ Fazio for providing guidance throughout the research project. Thanks are also extended to John Carroll, Jerry Chertkoff, Debbie Marlino, Richard Olshavsky, and Jim Sherman for their helpful comments on an earlier version of this manuscript. The present research was supported by a grant-in-aid from the Indiana University Graduate School. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Spontaneous Inference Processes In Advertising
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Author : Frank R Kardes
language : en
Publisher: Palala Press
Release Date : 2015-09-07
Spontaneous Inference Processes In Advertising written by Frank R Kardes and has been published by Palala Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Advertising Exposure Memory And Choice
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Author : Andrew A. Mitchell
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Advertising Exposure Memory And Choice written by Andrew A. Mitchell and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Handbook Of Research Methods In Consumer Psychology
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Author : Frank R. Kardes
language : en
Publisher: Routledge
Release Date : 2019-04-15
Handbook Of Research Methods In Consumer Psychology written by Frank R. Kardes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Psychology categories.
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Brand Equity Advertising
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Author : David A. Aaker
language : en
Publisher: Psychology Press
Release Date : 2013-10-31
Brand Equity Advertising written by David A. Aaker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
The Oxford Handbook Of Social Cognition
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Author : Donal E. Carlston
language : en
Publisher: Oxford University Press
Release Date : 2013-07-25
The Oxford Handbook Of Social Cognition written by Donal E. Carlston and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-25 with Psychology categories.
Social cognition, as a field, can be characterized as a distinct subarea of social psychology that examines all of the countless cognitive complexities, mental representations, and processes implicated in interaction, as well as an approach to studying interactions in the context of the groups, cultures, and societies to which they belong. Together these two facets of social cognition create one of the most influential and important social sciences to come along in some time. Providing a comprehensive review of major topics in the field of social cognition, The Oxford Handbook of Social Cognition expresses that excitement and fascination in describing the content and approach that constitute the field today. The 43 chapters included in this handbook cover: - central aspects of the field of social cognition, including its history and historically important foundational research areas (attribution, attitudes, impression formation, and prejudice/stereotyping), along with methodology - core issues relating to social cognitive representations and processes (including those that are visual, implicit, or automatic) and the stages of information processing (attention, perception, memory, and judgment, along with simulation and thought suppression) - applications of the social cognition approach to areas of social psychology, general psychology, and other disciplines, such as marketing, law, health and politics After more than 30 years, the vibrant field of social cognition continues to reign as one of psychology's most dominant approaches. The impressive chapters collected in this volume define the field and contribute enormously to our understanding of what social cognition is today.
Handbook Of Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07
Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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Author :
language : en
Publisher: Cengage AU
Release Date :
written by and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Persuasive Advertising
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Author : J. Armstrong
language : en
Publisher: Springer
Release Date : 2010-05-26
Persuasive Advertising written by J. Armstrong and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-26 with Business & Economics categories.
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.