Sport Culture And Advertising
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Sport Culture And Advertising
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Author : Steven J. Jackson
language : en
Publisher: Routledge
Release Date : 2004-11-10
Sport Culture And Advertising written by Steven J. Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-10 with Business & Economics categories.
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Sport Culture And Advertising
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Author : Steven J. Jackson
language : en
Publisher: Routledge
Release Date : 2004-11-10
Sport Culture And Advertising written by Steven J. Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-10 with Sports & Recreation categories.
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Sport Advertising And Global Promotional Culture
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Author : Steve Jackson
language : en
Publisher: Routledge
Release Date : 2018-01-15
Sport Advertising And Global Promotional Culture written by Steve Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-15 with categories.
This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.
Sport Culture Media
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Author : Rowe, David
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-01
Sport Culture Media written by Rowe, David and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-01 with Sports & Recreation categories.
Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.
Sport Beer And Gender
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Author : Lawrence A. Wenner
language : en
Publisher: Peter Lang
Release Date : 2009
Sport Beer And Gender written by Lawrence A. Wenner and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Beer categories.
Contemporary gendered identity." --Book Jacket.
Sport Culture And The Media
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Author : David Rowe
language : en
Publisher:
Release Date : 1999
Sport Culture And The Media written by David Rowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Mass media and sports categories.
This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. The book is divided into two parts. The first, Making Media Sport, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them - including sports journalists - and the economic and political influences on and implications of 'the media sports cultural complex'. In the second part, Unmaking the Media Sports Text, there is a concentration on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page.
Sport Promotional Culture And The Crisis Of Masculinity
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Author : Sarah Gee
language : en
Publisher: Palgrave Macmillan
Release Date : 2017-08-14
Sport Promotional Culture And The Crisis Of Masculinity written by Sarah Gee and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Sports & Recreation categories.
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Routledge Handbook Of Sport Communication
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Author : PaulM. Pedersen
language : en
Publisher: Routledge
Release Date : 2017-07-05
Routledge Handbook Of Sport Communication written by PaulM. Pedersen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Sports & Recreation categories.
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don't rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Global Sport Marketing
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Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2012
Global Sport Marketing written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Sport Media Culture
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Author : ALINA BERNSTEIN
language : en
Publisher: Routledge
Release Date : 2012-12-06
Sport Media Culture written by ALINA BERNSTEIN and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Sports & Recreation categories.
An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland.