Sport Promotion And Sales Management
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Sport Promotion And Sales Management
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Author : Richard L. Irwin
language : en
Publisher: Human Kinetics
Release Date : 2008
Sport Promotion And Sales Management written by Richard L. Irwin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Spor- Halkla ilişkiler categories.
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Advanced Theory And Practice In Sport Marketing
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Author : Eric C. Schwarz
language : en
Publisher: Routledge
Release Date : 2013
Advanced Theory And Practice In Sport Marketing written by Eric C. Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
Sport Marketing
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Author : Windy Dees
language : en
Publisher: Human Kinetics
Release Date : 2021-03-12
Sport Marketing written by Windy Dees and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-12 with Sports categories.
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Case Studies In Sport Marketing
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Author : Brenda G. Pitts
language : en
Publisher:
Release Date : 2016-09
Case Studies In Sport Marketing written by Brenda G. Pitts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09 with Sports categories.
This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.
Sales And Revenue Generation In Sport Business
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Author : David J. Shonk
language : en
Publisher: Human Kinetics
Release Date : 2021-10-20
Sales And Revenue Generation In Sport Business written by David J. Shonk and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-20 with Revenue management categories.
"Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
Introduction To Sport Marketing
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Author : Aaron Smith
language : en
Publisher: Routledge
Release Date : 2012-06-14
Introduction To Sport Marketing written by Aaron Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
Advanced Theory And Practice In Sport Marketing
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Author : Eric C. Schwarz
language : en
Publisher: Routledge
Release Date : 2017-12-18
Advanced Theory And Practice In Sport Marketing written by Eric C. Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Business & Economics categories.
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Sport Marketing
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Author : Paul Blakey
language : en
Publisher: SAGE
Release Date : 2011-05-05
Sport Marketing written by Paul Blakey and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-05 with Sports & Recreation categories.
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Sport Marketing
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Author : Bernard James Mullin
language : en
Publisher: Human Kinetics
Release Date : 2007
Sport Marketing written by Bernard James Mullin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Sports categories.
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
The Ultimate Guide To Sports Marketing
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Author : Joe Goldblatt
language : en
Publisher: McGraw-Hill Education
Release Date : 2001-03-21
The Ultimate Guide To Sports Marketing written by Joe Goldblatt and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-21 with Business & Economics categories.
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals