Sprachliche Persuasionsstrategien In Der Teleshoppingkommunikation
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Sprachliche Persuasionsstrategien In Der Teleshoppingkommunikation
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Author : Susanne Frommert
language : de
Publisher: BoD – Books on Demand
Release Date : 2012
Sprachliche Persuasionsstrategien In Der Teleshoppingkommunikation written by Susanne Frommert and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Handbuch Werberhetorik
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Author : Nina Janich
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-03-20
Handbuch Werberhetorik written by Nina Janich and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-20 with Language Arts & Disciplines categories.
This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Strategies Of Adaptation In Tourist Communication
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Author : Gudrun Held
language : en
Publisher: BRILL
Release Date : 2018-01-29
Strategies Of Adaptation In Tourist Communication written by Gudrun Held and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Language Arts & Disciplines categories.
The papers in this volume study how all language levels are constantly involved in promoting insignificant places as desirable tourist destinations. Drawing on different communicative practices from various cultures, the case studies show that language use and the concept of the ‘tourist gaze’ are in a permanent strategic interplay.
Stereotype In Marketing Und Werbung
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Author : Nina Janich
language : de
Publisher: Springer-Verlag
Release Date : 2018-11-19
Stereotype In Marketing Und Werbung written by Nina Janich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-19 with Social Science categories.
Der Band vereinigt Beiträge verschiedenster Disziplinen zu Stereotypen in Werbung und Marketing. Schwerpunkte liegen auf Risiken und Potenzialen von Stereotypen in der Markt- und Personalkommunikation, auf ihrer Bedeutung im Nation/Place Branding sowie auf sozialen Stereotypisierungen in unterschiedlichen Kontexten (u.a. in Markenkommunikation, B2B, HRM). Der Begriff des Stereotyps hat sich – so das Ergebnis – fachübergreifend in Sprach-, Kommunikations-, Medien-, Werbe- und Wirtschaftswissenschaft als ein Konzept bewährt, das Einsichten über kultur-, zeit- und branchenspezifische Orientierungs- und Identifikationsangebote in der Unternehmenskommunikation verspricht.
Pizza
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Author : Carol Helstosky
language : en
Publisher: Edible
Release Date : 2008-10-15
Pizza written by Carol Helstosky and has been published by Edible this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-15 with Cooking categories.
"Originally a food for the poor in eighteenth-century Naples, pizza is a source of national and regional pride in Italy as well as of cultural identity. In the twentieth century, pizza followed Italian immigrants to America, where it became the nation's most popular dish and fuelled the rise of successful fast-food corporations such as Pizza Hut and Domino's. Along the way, pizza has been adapted to local cuisines and has become a metaphor for cultural exchange. Today pizza is one of the world's best-loved and most adaptable dishes."--BOOK JACKET.
Housework And Housewives In American Advertising
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Author : Jessamyn Neuhaus
language : en
Publisher: Springer
Release Date : 2011-11-07
Housework And Housewives In American Advertising written by Jessamyn Neuhaus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-07 with History categories.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Speech Surrogates Part 1
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Author : Thomas A. Sebeok
language : de
Publisher: Walter de Gruyter
Release Date : 2012-06-21
Speech Surrogates Part 1 written by Thomas A. Sebeok and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-21 with Language Arts & Disciplines categories.
Social Situations
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Author : Michael Argyle
language : en
Publisher: Cambridge University Press
Release Date : 1981-04-09
Social Situations written by Michael Argyle and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-04-09 with Psychology categories.
Documents the authors' own studies of real life social situations and reviews the other literature in the field.
Communication Rules
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Author : Susan B. Shimanoff
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1980-02
Communication Rules written by Susan B. Shimanoff and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980-02 with Language Arts & Disciplines categories.
Abstract: A theory of effective human communication stressing the importance of rules is presented. The concept of rules provides a methodological focus for communications and linguistics research. The nature, structure, and function of rules are described as they apply to communicative conduct. The relationship between rules and behavior is examined. In addition, the following methods for inferring rules from behavior are investigated: self-reflection, survey, naturalistic observation, participant observation, quasi-experimentation, and experimentation. Specific ways in which rules may contribute to communications theory are discussed. Suggested research problems include the identification of communication rules, the construction of communications theories, the development of strategies for the recognition and use of rules, and the practical implications of rules theory and research. (nm).
Communication Technology
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Author : Everett M. Rogers
language : en
Publisher: Simon and Schuster
Release Date : 1986-06-11
Communication Technology written by Everett M. Rogers and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-06-11 with Business & Economics categories.
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.