Strategies Of Adaptation In Tourist Communication
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Strategies Of Adaptation In Tourist Communication
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Author : Gudrun Held
language : en
Publisher: BRILL
Release Date : 2018-01-29
Strategies Of Adaptation In Tourist Communication written by Gudrun Held and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Language Arts & Disciplines categories.
The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Marketing Communications In Tourism And Hospitality
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Author : Scott McCabe
language : en
Publisher: Routledge
Release Date : 2010-08-31
Marketing Communications In Tourism And Hospitality written by Scott McCabe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Innovative Perspectives On Tourism Discourse
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Author : Bielenia-Grajewska, Magdalena
language : en
Publisher: IGI Global
Release Date : 2017-08-10
Innovative Perspectives On Tourism Discourse written by Bielenia-Grajewska, Magdalena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Language And Cross Cultural Communication In Travel And Tourism
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Author : Soumya Sankar Ghosh
language : en
Publisher: CRC Press
Release Date : 2024-10-03
Language And Cross Cultural Communication In Travel And Tourism written by Soumya Sankar Ghosh and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Business & Economics categories.
This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.
Operations Management And Strategies In Travel Industry
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Author : CUNEYT MENGU, Ph.D.
language : en
Publisher: YALIN YAYINCILIK
Release Date : 2020-11-01
Operations Management And Strategies In Travel Industry written by CUNEYT MENGU, Ph.D. and has been published by YALIN YAYINCILIK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-01 with Business & Economics categories.
When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neoclassical systemandmodern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased. Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures. This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.
Tourism Climate Change And Sustainability
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Author : Maharaj Vijay Reddy
language : en
Publisher: Routledge
Release Date : 2013
Tourism Climate Change And Sustainability written by Maharaj Vijay Reddy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Other research dimensions discussed in the book are drawn from Brazil, Hawaii, England, Australia and New Zealand.
Children In Hospitality And Tourism
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Author : Hugues Séraphin
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-09-07
Children In Hospitality And Tourism written by Hugues Séraphin and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Business & Economics categories.
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry’s practitioners.
Applied Studies In Climate Adaptation
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Author : Jean P. Palutikof
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-31
Applied Studies In Climate Adaptation written by Jean P. Palutikof and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Science categories.
The book advances knowledge about climate change adaptation practices through a series of case studies. It presents important evidence about adaptation practices in agriculture, businesses, the coastal zone, community services, disaster management, ecosystems, indigneous populations, and settlements and infrastructure. In addition to 38 case studies across these sectors, the book contains horizon-scoping essays from international experts in adaptation research, including Hallie Eakin, Susanne Moser, Jonathon Overpeck, Bill Solecki, and Gary Yohe. Australia’s social-ecological systems have a long history of adapting to climate variability and change, and in recent decades has been a world-leader in implementing and researching adaptation, making this book of universal relevance to all those working to adapt our environment and societies to climate change.
Marketing In Transition Scarcity Globalism Sustainability
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Author : Colin L. Campbell
language : en
Publisher: Springer
Release Date : 2015-06-03
Marketing In Transition Scarcity Globalism Sustainability written by Colin L. Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Oecd Tourism Trends And Policies 2024
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2024-07-08
Oecd Tourism Trends And Policies 2024 written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-08 with categories.
The 2024 edition of OECD Tourism Trends and Policies analyses the latest tourism performance and policy trends across 50 OECD countries and partner economies. Thematic chapters provide insights on strengthening the tourism workforce and building the evidence base for sustainable tourism policies.