Stand Und Entwicklungsperspektiven Mobiler Anwendungen Im Musikfernsehen In Deutschland
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Stand Und Entwicklungsperspektiven Mobiler Anwendungen Im Musikfernsehen In Deutschland
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Author : Yvonne Trappe
language : de
Publisher: diplom.de
Release Date : 2006-01-12
Stand Und Entwicklungsperspektiven Mobiler Anwendungen Im Musikfernsehen In Deutschland written by Yvonne Trappe and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-12 with Business & Economics categories.
Inhaltsangabe:Einleitung: Schätzungsweise 150 Mio Euro wurden 2003 allein in Deutschland für Klingeltöne ausgegeben. Ein beträchtliches Volumen, das auf mehr hoffen lässt. Das Mobilfunkgerät ermöglicht den direkten Zugang zu jungen Zielgruppen und verspricht eine enorme Umsatzgenerierung. Dies ist vor allem für Musikfernsehsender interessant, die in vergangenen Jahren mit hohen Verlusten rechnen mussten. Die Diplomarbeit fast Fakten und Zahlenmaterial aus Mobilfunkmarkt und Musikfernsehen zusammen und stellt einen Zusammenhang zwischen beiden Märkten her. Dabei wird vor allem auf mobile Anwendungen, als Schlüsselelement zur Umsatzgenerierung eingegangen. Die Arbeit beschäftigt sich mit Geschäftsmodellen, die auf mobilen Anwendungen aufbauen und im Musikfernsehen bereits erfolgreich eingesetzt werden. Im Fokus stehen dabei Anwendungen, die mittels SMS realisiert werden. Nach dieser Ist-Analyse werden Entwicklungsperspektiven mobiler Anwendungen im Musikfernsehen abgeleitet. Dabei wird auch auf rechtliche und technische Rahmenbedingungen eingegangen, die auf mobile Anwendungen im Musikfernsehen Einfluss haben. Das untersuchte Themenfeld betrachtet einen schnell wachsenden Markt und unterliegt großen dynamischen Veränderungen. Das Angebot mobiler Anwendungen ist kaum erforscht und gilt in der Branche als ein eher prekäres Thema, so dass auch mit konkreten Daten oft zurückhaltend umgegangen wird. Der Grund hierfür dürfte zum einen in der Konkurrenzsituation der Anbieter und zum anderen in der Erlöshöhe für kostenpflichtige mobile Anwendungen liegen, die moralisch umstritten ist. Ziel der Arbeit ist es die gegenwärtige Situation darzustellen, Möglichkeiten und Grenzen der mobilen Anwendungen im Musikfernsehen zu zeigen und die Vernetzung zwischen Mobilfunk und Musikfernsehen abzubilden. Dabei sollen folgende Thesen überprüft werden: Musikfernsehsender sind aufgrund der wirtschaftlichen Situation gezwungen, ihre Geschäftsmodelle zu ändern. Dabei nutzen sie mobile Anwendungen um Umsätze zu generieren. Musikfernsehen und Mobilfunk werden zukünftig immer stärker zusammenwachsen. Die Arbeit beruht auf empirischen Erkenntnissen und wird schwerpunktmäßig unter wirtschaftlichen und inhaltlichen Gesichtspunkten betrachtet. Zum Ergebnis der Arbeit führten Experteninterviews, Auswertungen von Sekundärstudien, Presseartikeln Internet- und Literaturrecherchen. Darüber hinaus wurden mobile Anwendungen im Musikfernsehen analysiert. Anhand der [...]
Cinema Audiences And Modernity
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Author : Daniel Biltereyst
language : en
Publisher: Routledge
Release Date : 2013-03
Cinema Audiences And Modernity written by Daniel Biltereyst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03 with History categories.
This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
New Documentary Ecologies
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Author : K. Nash
language : en
Publisher: Springer
Release Date : 2014-02-20
New Documentary Ecologies written by K. Nash and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Performing Arts categories.
Providing a unique collection of perspectives on the persistence of documentary as a vital and dynamic media form within a digital world, New Documentary Ecologies traces this form through new opportunities of creating media, new platforms of distribution and new ways for audiences to engage with the real.
Explorations In New Cinema History
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Author : Richard Maltby
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-16
Explorations In New Cinema History written by Richard Maltby and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-16 with Performing Arts categories.
Explorations in New Cinema History brings together cutting-edge research by the leading scholars in the field to identify new approaches to writing and understanding the social and cultural history of cinema, focusing on cinema’s audiences, the experience of cinema, and the cinema as a site of social and cultural exchange. Includes contributions from Robert Allen, Annette Kuhn, John Sedwick, Mark Jancovich, Peter Sanfield, and Kathryn Fuller-Seeley among others Develops the original argument that the social history of cinema-going and of the experience of cinema should take precedence over production- and text-based analyses Explores the cinema as a site of social and cultural exchange, including patterns of popularity and taste, the role of individual movie theatres in creating and sustaining their audiences, and the commercial, political and legal aspects of film exhibition and distribution Prompts readers to reassess their understanding of key periods of cinema history, opening up cinema studies to long-overdue conversations with other disciplines in the humanities and social sciences Presents rigorous empirical research, drawing on digital technology and geospatial information systems to provide illuminating insights in to the uses of cinema
After The Break
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Author : Marijke de Valck
language : en
Publisher:
Release Date : 2013
After The Break written by Marijke de Valck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Communication. Mass media categories.
Is television really in crisis and should we invent new theoretical concepts for the discipline of Television Studies?
Pictoplasma 2
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Author : Robert Klanten
language : en
Publisher: Dgv
Release Date : 2003
Pictoplasma 2 written by Robert Klanten and has been published by Dgv this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Design categories.
Whether they appear as painted stones, smiling houses, Nick Park-like clay figures or classical cartoons, characters are still the best way to create visuals with which one can identify. Peter Thaler has built upon the success of "Pictoplasma," one of dgv's best-selling titles of all time. Avoiding the lure of creating a straightforward sequel or the simple repetition of his winning formula, he has once again distilled a fine selection of first-rate works from over 9,000 entries. While the traditional role of these loveable icons as commercial branding tools remains important, this volume also touches on the vital new design impulses that have enriched the picto realm during the last few years. More and more often, designers are taking their favourites from the drawing board and computer to the streets as customised objects, urban art and graffiti. Parallel to an overall trend to shake off the shackles of two dimensions, even more of Thaler's selections have made the jump into the third dimension. For example, cute to grotesque action figures, which are increasingly coveted by adult collectors, are spread across the pages in perfect harmony with traditional graphic design and illustrations by both talented newcomers and stars like Peter Fowler. No matter if it's scribbles, freehand or vector designs, puppets, street art or abstraction: Pictoplasma 2's prime focus remains the development of interesting character ideas and the fertile exchange between different styles and media.
Under Suspicion
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Author : Boris Groys
language : en
Publisher: Columbia University Press
Release Date : 2012-05-01
Under Suspicion written by Boris Groys and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Philosophy categories.
The public generally regards the media with suspicion and distrust. Therefore, the media's primary concern is to regain that trust through the production of sincerity. Advancing the field of media studies in a truly innovative way, Boris Groys focuses on the media's affect of sincerity and its manufacture of trust to appease skeptics. Groys identifies forms of media sincerity and its effect on politics, culture, society, and conceptions of the self. He relies on different philosophical writings thematizing the gaze of the other, from the theories of Heidegger, Sartre, Mauss, and Bataille to the poststructuralist formulations of Lacan and Derrida. He also considers media "states of exception" and their creation of effects of sincerity—a strategy that feeds the media's predilection for the extraordinary and the sensational, further fueling the public's suspicions. Emphasizing the media's production of emotion over the presentation (or lack thereof) of "facts," Groys launches a timely study boldly challenging the presumed authenticity of the media's worldview.
Media Cultures
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Author : William Urricchio
language : en
Publisher: Universitatsverlag Winter
Release Date : 2006
Media Cultures written by William Urricchio and has been published by Universitatsverlag Winter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Intercultural communication categories.
Set against the backdrop of 9/11 and the war in Iraq, and positioned in the midst of a fast-changing media infrastructure, the collected essays reflect upon the complicated interplay of media and culture at a particularly intense historical juncture. Written by prominent media specialists and cultural critics from Germany and North America, the essays use a case-study approach to provide a framework for comparative analysis across media forms, historical moments, and cultural contexts. Interdisciplinary in approach, the chapters draw on media studies, literary and cultural studies, history, audience analysis, and aesthetics for their findings. Together, they raise far-reaching questions about the nature of representation and reality at a moment when global flows of information, enhanced by new media technologies, threaten to outpace our traditional strategies for comprehension and control. Table of Contents: * Introduction (Susanne Kinnebrock and William Uricchio) * Convergence and Diffusion (William Uricchio) * XXXXXX (Liss Jeffrey) * The Information Empire (Mark Poster) * The Conundrum of Communication Technologies and Power (Dagmar Eberle) * The Audience's Perspective on Global Media Landscapes (Uwe Hasebrink) * The Changing Role of the Foreign Correspondent (Tom Heneghan) * The Culture and Cult of the New York Times (Carlos Widmann) * The Role of the Media in the Construction and Deconstruction of Heroes in Canada (Donna Coates) * Visual Images of War in Early American Film (Horst Tonn) * War, Media and Identity Construction in North America." (Karin Ikas) * The Deep Structures of Democracy: The Nexus of Communications Policy and Public Culture (Patricia Aufderheide) * Political Culture and Media Culture: Constructing Political Identities in the US and Germany (Andreas Dorner) * Self-Induced 'Americanization" - the Role of Journalists in the Collapse of Democratic Confidence (Oliver Bange) * Fearful Thoughts: US Television Post 9/11 and the Wars in Iraq (Patricia Mellencamp) * Television as Myth: Poetics of a Narrative Epistemological System (Joan Kristin Bleicher) * Plump With Fuel, Ripe to Explode: Media Aesthetics after 9/11 (Barbel Tischleder) * German Mass Media Facing the Crisis: Limits to Normalization (Jurgen Link) * XXXXXX Joshua Meyrowitz.
Post Communist Media Development In Perspective
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Author : Karol Jakubowicz
language : en
Publisher:
Release Date : 2004
Post Communist Media Development In Perspective written by Karol Jakubowicz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Pictoplasma
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Author : Peter Thaler
language : en
Publisher:
Release Date : 2010
Pictoplasma written by Peter Thaler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Animated films categories.
A psychedelic journey of 180 minutes through animated character populated worlds