Standard W Rterbuch F R Werbung Massenmedien Und Marketing Deutsch Englisch
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Standard W Rterbuch F R Werbung Massenmedien Und Marketing Deutsch Englisch
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Author : Wolfgang J. Koschnick
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-07-08
Standard W Rterbuch F R Werbung Massenmedien Und Marketing Deutsch Englisch written by Wolfgang J. Koschnick and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with Business & Economics categories.
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Standard Dictionary Of Advertising Mass Media And Marketing Standard W Rterbuch F R Werbung Massenmedien Und Marketing
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Author : Wolfgang J. Koschnick
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-05-24
Standard Dictionary Of Advertising Mass Media And Marketing Standard W Rterbuch F R Werbung Massenmedien Und Marketing written by Wolfgang J. Koschnick and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-24 with Business & Economics categories.
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Standard Dictionary Of Advertising Mass Media And Marketing
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Author : Wolfgang J. Koschnick
language : en
Publisher: de Gruyter
Release Date : 1987
Standard Dictionary Of Advertising Mass Media And Marketing written by Wolfgang J. Koschnick and has been published by de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Standardw Rterbuch F R Werbung Massenmedien Und Marketing Englisch Deutsch Deutsch Englisch
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Author : Wolfgang J. Koschnick
language : en
Publisher:
Release Date : 1987-01
Standardw Rterbuch F R Werbung Massenmedien Und Marketing Englisch Deutsch Deutsch Englisch written by Wolfgang J. Koschnick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01 with categories.
Standard Dictionary Of Advertising Mass Media And Marketing English German
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Author : Wolfgang J. Koschnick
language : de
Publisher: De Gruyter
Release Date : 1987-01-01
Standard Dictionary Of Advertising Mass Media And Marketing English German written by Wolfgang J. Koschnick and has been published by De Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Business & Economics categories.
Audiencemaking
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Author : D. Charles Whitney
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30
Audiencemaking written by D. Charles Whitney and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Paratexts
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Author : Gerard Genette
language : en
Publisher: Cambridge University Press
Release Date : 1997-03-13
Paratexts written by Gerard Genette and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03-13 with Literary Criticism categories.
Paratexts are those liminal devices and conventions, both within and outside the book, that form part of the complex mediation between book, author, publisher and reader: titles, forewords, epigraphs and publishers' jacket copy are part of a book's private and public history. In this first English translation of Paratexts, Gérard Genette shows how the special pragmatic status of paratextual declaration requires a carefully calibrated analysis of their illocutionary force. With clarity, precision and an extraordinary range of reference, Paratexts constitutes an encyclopedic survey of the customs and institutions as revealed in the borderlands of the text. Genette presents a global view of these liminal mediations and the logic of their relation to the reading public by studying each element as a literary function. Richard Macksey's foreword describes how the poetics of paratexts interact with more general questions of literature as a cultural institution, and situates Gennet's work in contemporary literary theory.
Spaces And Identities In Border Regions
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Author : Christian Wille
language : en
Publisher: transcript Verlag
Release Date : 2015-11-30
Spaces And Identities In Border Regions written by Christian Wille and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-30 with Social Science categories.
Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.
Resistance
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Author : Martin Butler
language : en
Publisher: transcript Verlag
Release Date : 2017-06-30
Resistance written by Martin Butler and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Social Science categories.
All around the world and throughout history, resistance has played an important role - and it still does. Some strive to raise it to cause change. Some dare not to speak of it. Some try to smother it to keep a status quo. The contributions to this volume explore phenomena of resistance in a range of historical and contemporary environments. In so doing, they not only contribute to shaping a comparative view on subjects, representations, and contexts of resistance, but also open up a theoretical dialogue on terms and concepts of resistance both in and across different disciplines. With contributions by Micha Brumlik, Peter McLaren, and others.
The Role Of Culture In Social Media Marketing A Systematic Literature Review
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Author : Nivedha Mahendran
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-11
The Role Of Culture In Social Media Marketing A Systematic Literature Review written by Nivedha Mahendran and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media marketing. The main objective is to adequately present the state of research on the interdisciplinary topic and to identify research gaps. The findings from peer-reviewed journals ascribe an indispensable value to the cultural component and illuminate the topic from different contemporary relevant perspectives. The results indicate that social media marketing is generally covered from a cultural point of view. Moreover, the insights provide valuable knowledge from both consumers research perspective and from applied social media practices in multicultural settings. However, the findings also reveal extant research gaps in several directions that need to be addressed in the near future to provide theoretical approaches and scientifically proven evidence on successful utilization of social media marketing in multicultural settings. The fact that social media plays an extremely important component in the worldwide dynamic technology development is an irrefutable fact. Companies are forced to integrate social media in the most diverse areas in order to be lucrative in the long term, to save costs and to survive in competition. Typical fields of application include all departments that deal with external corporate communication, e.g. HR for recruiting and talent acquisition, PR for professionally maintaining a favorable public image or in the marketing department as revolutionary marketing and sales platforms. According to a new study, 69% of marketing employees stated that marketing activities on social media helped to increase important marketing indicators and strengthen customer and brand loyalty. Nevertheless, social media offer great opportunities, but also hold challenges. A major challenge is to choose the right medium which depends to a great extent on the target group.