Start At The End
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Start At The End
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Author : Matt Wallaert
language : en
Publisher: Penguin
Release Date : 2019-06-11
Start At The End written by Matt Wallaert and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Business & Economics categories.
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Start At The End
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Author : David Lavinsky
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-19
Start At The End written by David Lavinsky and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-19 with Business & Economics categories.
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Start At The End
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Author : Dan Bigham
language : en
Publisher: Hachette UK
Release Date : 2021-05-13
Start At The End written by Dan Bigham and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Psychology categories.
An inspiring and thought-provoking new book that explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success. Dan Bigham is the captain of an amateur British track cycling team who rose from obscurity to beat professional, multi-million-pound teams at the highest level. Alongside hard work and dedication, Dan credits his success to one thing: reverse-engineering the result. In Start at the End, Dan uses his own story as well as wider examples and case studies from the worlds of business, personal development and other sports to demonstrate how this approach can help you succeed in any walk of life. Following each stage of the process, from setting goals and assessing your tools to developing the plan and delivering optimum performance, this book will fully explain how to set out and enact the system. A revolutionary new look at a powerful age-old wisdom, Start at the End is a fascinating exploration of how we can achieve success and proof that no goal is impossible. *** 'Start at the End isn't just a great story, but a really nice reminder of how to approach performance forensically, intelligently and purposefully – and that these lessons don't just belong in cycling but in all areas of high performance' Dr Josie Perry 'Phenomenal ... Absolutely fascinating ... Incredible stuff, really clever' Stephen Dixon, Sky News
The End We Start From
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Author : Megan Hunter
language : en
Publisher: Pan Macmillan
Release Date : 2017-05-18
The End We Start From written by Megan Hunter and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Fiction categories.
A startlingly beautiful story of a family's survival, The End We Start From is a haunting but hopeful dystopian vision of a familiar world made dangerous and unstable. 'Engrossing, compelling' - Naomi Alderman, author of The Power 'I was moved, terrified, uplifted – sometimes all three at once' - Tracy Chevalier, author of Girl With a Pearl Earring Megan Hunter's honed and spare prose paints an imagined future as realistic as it is frightening. Though the country is falling apart around them and its people are forced to become refugees, this family’s world – of new life and new hope – sings with love. In the midst of a mysterious environmental crisis, as London is submerged below flood waters, a woman gives birth to her first child. Days later, the family are forced to leave their home in search of safety. As they move from place to place, shelter to shelter, their journey traces both fear and wonder as the baby's small fists grasp at the things he sees, as he grows and stretches, thriving and content against all the odds. With Benedict Cumberbatch calling it ‘a stunning tale of motherhood’, film rights have been sold to his production company SunnyMarch.
Kill The Company
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Author : Lisa Bodell
language : en
Publisher: Routledge
Release Date : 2016-10-21
Kill The Company written by Lisa Bodell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with Business & Economics categories.
In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.
It Starts With Us
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Author : Colleen Hoover
language : en
Publisher: Simon and Schuster
Release Date : 2022-10-18
It Starts With Us written by Colleen Hoover and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Fiction categories.
PREVIOUS BOOK IN SERIES: IT ENDS WITH US, ISBN 9781501110368. Before 'It Ends with Us', it started with Atlas. Colleen Hoover tells fan favourite Atlass side of the story and shares what comes next in this long-anticipated sequel to the glorious and touching (USA TODAY) 'It Ends With Us'.
Start With The End
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Author : Miriam Indries
language : en
Publisher:
Release Date : 2018-08-22
Start With The End written by Miriam Indries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Self-Help categories.
START WITH THE END invites you to take a literary walk towards self-discovery, focusing on the contrast between being led by your ego and being guided by your true self. An inspirational read, and a reminder that the connection we have with ourselves and the source/our soul is the most important aspect in living with clarity and purpose.
Start At The End
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Author : Matt Wallaert
language : en
Publisher: Penguin
Release Date : 2019-06-11
Start At The End written by Matt Wallaert and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Business & Economics categories.
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
It Didn T Start With You
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Author : Mark Wolyn
language : en
Publisher: Random House
Release Date : 2022-06-30
It Didn T Start With You written by Mark Wolyn and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Self-Help categories.
'Groundbreaking' Tara Brach Depression. Anxiety. Chronic pain. Phobias. Obsessive thoughts. The evidence is compelling: the root of these difficulties may reside in the traumas of our parents, grandparents and even great-grandparents. The latest research affirms that traumatic experience is passed on to future generations and that this emotional inheritance, hidden in everything from our gene expression to everyday language, plays a greater role in our health than ever previously understood. Building on the work of leading experts in neuroscience and posttraumatic stress, Mark Wolynn has developed a pioneering approach to identifying and breaking these inherited family patterns. Having worked with individuals and groups on a therapeutic level for more than twenty years, It Didn't Start With You is his accessible, pragmatic and transformative guide to a method that has helped thousands of people reclaim their lives.
End To End Game Development
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Author : Nick Iuppa
language : en
Publisher: CRC Press
Release Date : 2012-10-12
End To End Game Development written by Nick Iuppa and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Art categories.
You're part of a new venture, an independent gaming company, and you are about to undertake your first development project. The client wants a serious game, one with instructional goals and assessment metrics. Or you may be in a position to green light such a project yourself, believing that it can advance your organization's mission and goals. This book provides a proven process to take an independent game project from start to finish. In order to build a successful game, you need to wear many hats. There are graphic artists, software engineers, designers, producers, marketers - all take part in the process at various (coordinated) stages, and the end result is hopefully a successful game. Veteran game producers and writers (Iuppa and Borst) cover all of these areas for you, with step by step instructions and checklists to get the work done. The final section of the book offers a series of case studies from REAL indy games that have been developed and launched succesfully, and show exactly how the principles outlined in the book can be applied to real world products. The book's associated author web site offers ancillary materials & references as well as serious game demos and presentations.