Startupland

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Startupland

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Author : Mikkel Svane
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-08

Startupland written by Mikkel Svane and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-08 with Business & Economics categories.

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

Startup Myths And Models

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Author : Rizwan Virk
language : en
Publisher: Columbia University Press
Release Date : 2020-06-02

Startup Myths And Models written by Rizwan Virk and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with Business & Economics categories.

Budding entrepreneurs face a challenging road. The path is not made any easier by all the clichés they hear about how to make a startup succeed—from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of startup myths—legends spun from a fantasy version of Silicon Valley—Rizwan Virk provides startup models—frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life. In snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company. Virk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes Startup Myths and Models an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.

Entering Startupland

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Author : Jeffrey Bussgang
language : en
Publisher: Harvard Business Press
Release Date : 2017-10-10

Entering Startupland written by Jeffrey Bussgang and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.

"Whether you're just getting started, or you’re ten years into your career, Entering StartUpLand will be a useful tool to enhance your startup knowledge, accelerate your career, and navigate your way to StartUpLand success." -- Huffington Post Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value. Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

Encyclopedia Of Heroism Studies

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Author :
language : en
Publisher: Springer Nature
Release Date : 2024-10-01

Encyclopedia Of Heroism Studies written by and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Psychology categories.

This reference work is an important resource in the growing field of heroism studies. It presents concepts, research, and events key to understanding heroism, heroic leadership, heroism development, heroism science, and their relevant applications to businesses, organizations, clinical psychology, human wellness, human growth potential, public health, social justice, social activism, and the humanities. The encyclopedia emphasizes five key realms of theory and application: Business and organization, focusing on management effectiveness, emotional intelligence, empowerment, ethics, transformational leadership, product branding, motivation, employee wellness, entrepreneurship, and whistleblowers; clinical-health psychology and public health, focusing on stress and trauma, maltreatment, emotional distress, bullying, psychopathy, depression, anxiety, family disfunction, chronic illness, and healthcare workers’ wellbeing; human growth and positive psychology, discussing altruism, authenticity, character strengths, compassion, elevation, emotional agility, eudaimonia, morality, empathy, flourishing, flow, self-efficacy, joy, kindness, prospection, moral development, courage, and resilience; social justice and activism, highlighting anti-racism, anti-bullying, civil disobedience, civil rights heroes, climate change, environmental heroes, enslavement heroes, human rights heroism, humanitarian heroes, inclusivity, LGBTQ+ heroism, #metoo movement heroism, racism, sustainability, and women’s suffrage heroes; and humanities, relating to the mythic hero’s journey, bliss, boon, crossing the threshold, epic heroes, fairy tales, fiction, language and rhetoric, narratives, mythology, hero monomyth, humanities and heroism, religious heroes, and tragic heroes.

The Strategic Management Of Place At Work

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Author : David B. Audretsch
language : en
Publisher: Springer Nature
Release Date : 2023-06-24

The Strategic Management Of Place At Work written by David B. Audretsch and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-24 with Business & Economics categories.

Global economic forces underpin political and social issues and have real impacts on the quality of life in local communities, cities, states and regions. In the face of potential volatility, leaders in every ‘place’ concern themselves with how they can ensure local economic resiliency for present and future generations. This book argues for the strategic management of places through intentional public policy that brings together stakeholders from the public, private and nonprofit sectors to create an inclusive and sustainable economic path forward. While many economists and political scientists have proposed one-size-fits-all approaches, this book puts forward a more holistic approach, giving local leaders and policymakers the tools to take inventory of their local contexts and providing case study examples of how to craft public policies that create prosperous and sustainable economic conditions.

The Lean Startup

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Author : Eric Ries
language : en
Publisher: Crown Currency
Release Date : 2011-09-13

The Lean Startup written by Eric Ries and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Hacking Growth

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Author : Sean Ellis
language : en
Publisher: Crown Currency
Release Date : 2017-04-25

Hacking Growth written by Sean Ellis and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-25 with Business & Economics categories.

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Startupland

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Author : Kevin Wolf
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-04-25

Startupland written by Kevin Wolf and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-25 with categories.

Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies-inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It's about why storytelling is so important for startups; a "killer app" is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it's a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.

Pitching And Closing Everything You Need To Know About Business Development Partnerships And Making Deals That Matter

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Author : Alexander Taub
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-08-29

Pitching And Closing Everything You Need To Know About Business Development Partnerships And Making Deals That Matter written by Alexander Taub and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-29 with Business & Economics categories.

EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPS Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company. Pitching & Closing gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as: How to consistently identify and land the best strategic alliances for your business Why people say "yes" and why they say "no" Etiquette for making introductions and reaching out to people in ways that elicit responses Monitoring core metrics to know where to invest your time In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back. The road from startup to IPO starts with Pitching & Closing. PRAISE FOR PITCHING & CLOSING "This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships." -- Adam Bain, President of Global Revenue at Twitter "Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Anyone who reads this book will come away with a deep understanding of business development in the world of startups." -- Dylan Smith, CFO of Box "Pitching & Closing is the definitive guide to partnerships for the next generation of entrepreneurs and business leaders." -- Adam Braun, Founder and CEO of Pencils of Promise "An honest and insightful look at the delicate and complex handling of business development [that] guides readers on how to turn good ideas into great partnerships." -- Kyle Kelly, Business Development & Analysis at Zappos.com "Alex Taub and Ellen DaSilva have written the bible for business development in startup land--a well-researched, easily accessible accounting of best practices and tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape." -- Laurie Racine, Board Member, Creative Commons "I never thought I'd read a book that not only explains how nuanced business development can be, but also actually gives you what you need to take teams big and small to grow their business through partnerships. Impressive and fun to read." -- Paul Murphy, CEO of Dots and Partner at Betaworks

Startup

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Author : Doree Shafrir
language : en
Publisher: Little, Brown
Release Date : 2017-04-25

Startup written by Doree Shafrir and has been published by Little, Brown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-25 with Fiction categories.

From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve. Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold. An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature. "A biting and astute debut novel [with] many delights."-Lara Vapnyar, New York Times Book Review