Status Through Consumption
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The Cambridge Handbook Of Consumer Psychology
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Author : Michael I. Norton
language : en
Publisher: Cambridge University Press
Release Date : 2015-09-09
The Cambridge Handbook Of Consumer Psychology written by Michael I. Norton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-09 with Psychology categories.
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
Social Status And Cultural Consumption
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Author : Tak Wing Chan
language : en
Publisher: Cambridge University Press
Release Date : 2010-04-08
Social Status And Cultural Consumption written by Tak Wing Chan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-08 with Social Science categories.
How does cultural hierarchy relate to social hierarchy? Do the more advantaged consume 'high' culture, while the less advantaged consume popular culture? Or has cultural consumption in contemporary societies become individualised to such a degree that there is no longer any social basis for cultural consumption? Leading scholars from the UK, the USA, Chile, France, Hungary and the Netherlands systematically examine the social stratification of arts and culture. They evaluate the 'class-culture homology argument' of Pierre Bourdieu and Herbert Gans; the 'individualisation arguments' of Anthony Giddens, Ulrich Beck and Zygmunt Bauman; and the 'omnivore-univore argument' of Richard Peterson. They also demonstrate that, consistent with Max Weber's class-status distinction, cultural consumption, as a key element of lifestyle, is stratified primarily on the basis of social status rather than by social class.
Marketing Opportunities And Challenges In A Changing Global Marketplace
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Author : Shuang Wu
language : en
Publisher: Springer
Release Date : 2020-08-01
Marketing Opportunities And Challenges In A Changing Global Marketplace written by Shuang Wu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-01 with Business & Economics categories.
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Luxury Fever
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Author : Robert H. Frank
language : en
Publisher: Princeton University Press
Release Date : 2000
Luxury Fever written by Robert H. Frank and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Noting that America is in the grip of a luxury-buying fever, the author offers the first comprehensive and accessible summary of scientific evidence suggesting America's spending choices are unhealthy, as people are working more and socializing less. Frank proposes ways to curb the excess.
Scale Development
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Author : Robert F. DeVellis
language : en
Publisher: SAGE Publications
Release Date : 2016-03-30
Scale Development written by Robert F. DeVellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-30 with Social Science categories.
In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Conspicuous Consumption In Africa
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Author : Ilana van Wyk
language : en
Publisher: NYU Press
Release Date : 2019-05-01
Conspicuous Consumption In Africa written by Ilana van Wyk and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with History categories.
A collection of essays examining cultures of consumption on the African continent From early department stores in Cape Town to gendered histories of sartorial success in urban Togo, contestations over expense accounts at an apartheid state enterprise, elite wealth and political corruption in Angola and Zambia, the role of popular religion in the political intransigence of Jacob Zuma, funerals of big men in Cameroon, youth cultures of consumption in Niger and South Africa, queer consumption in Cape Town, middle-class food consumption in Durban and the consumption of luxury handcrafted beads, this collection of essays explores the ways in which conspicuous consumption is foregrounded in various African contexts and historical moments. The essays in Conspicuous Consumption in Africa put Thorstein Veblen’s concept under robust critical scrutiny, delving into the pleasures, stresses and challenges of consuming in its religious, generational, gendered and racialised aspects, revealing conspicuous consumption as a layered set of practices, textures and relations. This volume shows how central and revealing conspicuous consumption can be to fathoming the history of Africa’s projects of modernity, and their global lineages and legacies. In its grounded, up-close case studies, it is likely to feed into current public debates on the nature and future of African societies – South African society in particular.
The Sum Of Small Things
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Author : Elizabeth Currid-Halkett
language : en
Publisher: Princeton University Press
Release Date : 2018-10-23
The Sum Of Small Things written by Elizabeth Currid-Halkett and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with Self-Help categories.
In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry canvas tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the latest podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this new elite “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, they reproduce wealth and upward mobility, deepening the ever-wider class divide. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and examines what these changes will mean for everyone.
Digital Economy For Customer Benefit And Business Fairness
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Author : Grisna Anggadwita
language : en
Publisher: Routledge
Release Date : 2020-04-08
Digital Economy For Customer Benefit And Business Fairness written by Grisna Anggadwita and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-08 with Business & Economics categories.
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.
The Theory Of The Leisure Class
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Author : Thorstein Veblen
language : en
Publisher:
Release Date : 1902
The Theory Of The Leisure Class written by Thorstein Veblen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1902 with Leisure class categories.
Consumerism Romance And The Wedding Experience
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Author : Sharon Boden
language : en
Publisher: Springer
Release Date : 2003-06-20
Consumerism Romance And The Wedding Experience written by Sharon Boden and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Social Science categories.
In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance. The new commercial wedding is further explored in relation to broader socio-structural transformations and the modernization of marriage law. This book draws upon the experiences of marrying couples as well as media evidence.