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Marketing Opportunities And Challenges In A Changing Global Marketplace

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Marketing Opportunities And Challenges In A Changing Global Marketplace

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Author : Shuang Wu
language : en
Publisher: Springer Nature
Release Date : 2020-06-15

Marketing Opportunities And Challenges In A Changing Global Marketplace written by Shuang Wu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-15 with Business & Economics categories.

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing Opportunities And Challenges In A Changing Global Marketplace

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Author : Shuang Wu
language : en
Publisher: Springer
Release Date : 2020-08-01

Marketing Opportunities And Challenges In A Changing Global Marketplace written by Shuang Wu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-01 with Business & Economics categories.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

E Retailing Challenges And Opportunities In The Global Marketplace

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Author : Dixit, Shailja
language : en
Publisher: IGI Global
Release Date : 2016-02-26

E Retailing Challenges And Opportunities In The Global Marketplace written by Dixit, Shailja and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-26 with Business & Economics categories.

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Emerging Issues In Global Marketing

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Author : James Agarwal
language : en
Publisher: Springer
Release Date : 2018-03-28

Emerging Issues In Global Marketing written by James Agarwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-28 with Business & Economics categories.

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Global Marketing Management

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Author : Kiefer Lee
language : en
Publisher: Oxford University Press, USA
Release Date : 2005

Global Marketing Management written by Kiefer Lee and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Gen Z S Fashion Revolution

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Author : Eleonora Cattaneo
language : en
Publisher: Springer Nature
Release Date : 2025-08-22

Gen Z S Fashion Revolution written by Eleonora Cattaneo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-22 with Business & Economics categories.

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success. Looking at the global market segment, with additional analysis of local differences across regional markets, the authors focus on the intersection of youth culture, digital innovation, and the transformation of the fashion industry. The chapters capture the unique spirit and influence of Gen Z, showcasing their role as trendsetters who are revolutionizing traditional fashion norms and shaping the future of style. By exploring the dynamic relationship between Gen Z and fashion, this book offers a fresh and insightful perspective, covering topics such as Gen Z and luxury, the rise of the fashion metaverse, influencers, and inclusivity.

Graduate Announcement

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Author : University of Michigan--Dearborn
language : en
Publisher:
Release Date : 2000

Graduate Announcement written by University of Michigan--Dearborn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.

Luxury And American Consumer Culture

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Author : Arthur Asa Berger
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2021-06-22

Luxury And American Consumer Culture written by Arthur Asa Berger and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Social Science categories.

Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.

Passages To International Marketing

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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-20

Passages To International Marketing written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-20 with Business & Economics categories.

In a world where businesses are increasingly interconnected and globalized, "Passages to International Marketing" emerges as an indispensable guide for navigating the complexities of marketing across borders. This comprehensive book provides a roadmap for businesses seeking to expand their reach, diversify their customer base, and drive sustainable growth in international markets. Through engaging storytelling and practical insights, this book delves into the fundamental principles of international marketing, empowering readers to develop and execute effective global marketing strategies. It explores topics such as understanding cultural diversity, adapting products and services for global markets, building a strong global brand, and managing global marketing operations. With its cutting-edge research and real-world case studies, "Passages to International Marketing" equips readers with the knowledge and skills needed to succeed in the global marketplace. It examines the latest trends and advancements shaping the future of global marketing, including the rise of digital technologies, artificial intelligence, and sustainable marketing practices. Whether you are a seasoned marketer seeking to expand your global footprint or an entrepreneur venturing into international markets for the first time, this book offers a wealth of knowledge and guidance to help you navigate the challenges and seize the opportunities of global marketing. Its comprehensive coverage, actionable advice, and thought-provoking insights make it an essential resource for businesses seeking to thrive in the global economy. Discover how to: * Understand the dynamics of international trade and identify global market opportunities * Embrace cultural diversity and adapt marketing strategies for local markets * Develop a strong global brand identity and communicate brand values across cultures * Effectively manage global marketing operations and coordinate global marketing campaigns * Harness the power of digital marketing channels and social media for global engagement * Build a global marketing team and foster a global marketing culture * Measure and evaluate global marketing performance and make data-driven decisions * Stay ahead of the curve and adapt to emerging global trends and shifts With its clear and concise writing style and abundance of practical examples, "Passages to International Marketing" is an accessible and valuable resource for marketers of all levels. It is a must-read for anyone looking to expand their business globally and achieve lasting success in the international marketplace. If you like this book, write a review on google books!

Marketing Opportunities And Challenges In A Changing Global Marketplace

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